To overcome prospective residents’ fears and misconceptions related to senior living affordability, teams must pursue a personalized approach to selling value – and also be aware that sometimes people cite affordability as an obstacle because they are hesitant to make a hard decision. That’s according to sales leaders from Asbury Communities and Provision Living, who […]
This story is part of your SHN+ subscription In 2025, senior living sales and marketing leaders are adapting to the rise of grandchildren as decision-drivers; pondering new strategies for pricing, engagement and education; and implementing new technology to aid their efforts. These are just a few of the big ideas shared during the recent Senior […]
In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Submissions are currently open. Construction: Planned LifeCare Properties, ERG Plan Texas Community Developer LifeCare Properties and investment group ERG Enterprises are planning to open a senior […]
In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards. Sign up for the SHN Architecture & Design Newsletter from SHN for updates on architecture and design trends, the annual SHN Awards Competition. Construction: Planned MorningStar to Open Communities in Oregon, Colorado MorningStar Senior Living is opening its third […]
Baby boomers and millennials have differing takes on when they want to retire and how they expect to spend those years, according to a survey conducted by Provision Living. The St. Louis-based operator manages 14 communities, offering assisted living and memory care services. Provision asked 2,000 Americans of all ages questions ranging from when they […]
With unemployment hovering around 4% nationally, senior living providers are getting creative as competition for workers heats up, experimenting with new ways of supporting employees and attracting applicants. For example, St. Louis-based Provision Living has hired life coaches to be available in its buildings, to help staff “break through different obstacles in their life,” Provision […]
In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards. Sign up for the SHN Architecture & Design Newsletter from SHN for updates on architecture and design trends, the annual SHN Awards Competition. Construction: Planned Provision Eyes Michigan for Next Community Provision Living, a St. Louis-based senior housing owner […]
Construction: Planned Upscale Senior Living Community to Open Near Emory A new upscale senior living community is planned to open near Atlanta’s Emory University in 2019. The Holbrook Decatur will cost $74 million and have 71 apartments for people in the “active 50-plus” demographic, according to Decaturish.com, a local news site. Amenities will reportedly include […]
Bigger is not always better in senior living. The struggles of industry giant Brookdale (NYSE: BKD) are evidence of this, but a different provider—St. Louis-based Provision Living—offers another case study in the merits of being a leaner, more focused enterprise. Founded in 2005, Provision had grown to about 40 properties in 11 states by 2015, in […]
Construction: Planned Solera to Open Assisted Living and Memory Care Development in Denver Solera Senior Living plans to open a 95-apartment assisted living and memory care community in Denver. A joint venture between affiliates of Solera Senior Living and Banner Real Estate Group closed on the acquisition of a 2.3-acre parcel of land with plans to […]
