Belmont Village, Sodalis, Trustwell Evolve Sales Tactics to Improve Lease-Up

In 2024, the senior living industry is on track to finally regain pre-pandemic occupancy levels after years of pandemic hardship. But getting there will require a year of focusing on lease-up for many operators.  Operators including Belmont Village, Sodalis Senior Living and Trustwell Living have overhauled sales and marketing to prioritize getting residents through the […]

Assisted Living Costs Rise at Slower Pace in 2023

The rising cost of certain goods and services is still driving up the average monthly rate for residents of assisted living and other senior housing communities. But the pace of such increases slowed last year. That’s according to the latest Cost of Care Survey from Genworth Financial (NYSE: GNW), which showed that between 2022 and […]

‘Never Do Enough’: Staff Wages Tick Up but Senior Living Providers Still Beset by Labor Woes

Wages for senior living employees in the last four years have risen dramatically but in 2024, operators are reporting slightly lower wage increases compared to past years. And executives are still struggling with staffing issues, including the effectiveness of compensation in driving recruitment and retention. That’s according to a Ziegler CFO Hotline survey conducted last […]

‘Tough Balance’: How Holbrook Life, Optima Living Are Succeeding in Changing Senior Living Sales Climate

With rising acuity in communities, senior living operators are changing how they market independence, lifestyle and care. They feel the push to get more creative in engaging with prospective residents given that the sales cycle continues to get longer and customer preferences have changed amid demographic shifts. Since 2020, operators have seen an increased age […]