Senior living referral company A Place for Mom is eliminating a senior living community liaison position in favor of a new strategy with “more direct” lines of communication with operators. The New York City-based company last week announced it is laying off its customer success management team, which makes up about 6.8% of its nearly […]
Category: Management
In 2024, the senior living industry is on track to finally regain pre-pandemic occupancy levels after years of pandemic hardship. But getting there will require a year of focusing on lease-up for many operators. Operators including Belmont Village, Sodalis Senior Living and Trustwell Living have overhauled sales and marketing to prioritize getting residents through the […]
A newly repositioned investment company plans to invest $300 million or more in the senior living industry in 2024, both in operators and properties. The company is SPHERE Investments, with a name that is an acronym for “Strategic Public Health Equities and Real Estate.” The company was part of Flagler Healthcare Investments until February, when […]
Succeeding in creating a meaningful tour experience can make or break a memory care community’s chance at making a new resident conversion – but doing so can feel more art than science.. But there are ways that operators can improve tours to drive a higher rate of move-ins. Higher acuity care like assisted living and […]
After coming together in 2023 through a combination of mergers, AgeWell Solvere Living is looking to continue its growth throughout 2024 in a variety of ways. The North Palm Beach, Florida-based company’s latest merger with Sonata Senior Living was finalized in November, bringing its total managed communities to 37. Now, the focus is going to […]
Senior living operators must speed up lead times and manage resident turnover more swiftly to keep pace with the changing sales cycle amid rising acuity and rising demand. The good news is, they have plenty of opportunities to do so. From engaging prospects on community waiting lists more thoroughly to changing technology systems to support […]
The rising cost of certain goods and services is still driving up the average monthly rate for residents of assisted living and other senior housing communities. But the pace of such increases slowed last year. That’s according to the latest Cost of Care Survey from Genworth Financial (NYSE: GNW), which showed that between 2022 and […]
This article is available as part of your SHN+ membership With a shifting outlook for the senior housing industry as a whole, the chief executive of Sonida Senior Living (NYSE: SNDA) is feeling good about the remainder of 2024. The Dallas-based company also has undertaken initiatives to address some of the top challenges still facing […]
Wages for senior living employees in the last four years have risen dramatically but in 2024, operators are reporting slightly lower wage increases compared to past years. And executives are still struggling with staffing issues, including the effectiveness of compensation in driving recruitment and retention. That’s according to a Ziegler CFO Hotline survey conducted last […]
With rising acuity in communities, senior living operators are changing how they market independence, lifestyle and care. They feel the push to get more creative in engaging with prospective residents given that the sales cycle continues to get longer and customer preferences have changed amid demographic shifts. Since 2020, operators have seen an increased age […]