‘You Have to Be Quick’: How Senior Living Operators Use Social Media to Build Buzz

Senior living operators can struggle to show how rewarding and fun community life can be with prospective residents. Social media can help communities showcase their strengths – if they are fast to the draw, that is. Venice, Florida-based LifeStar Living often holds events where residents can showcase talents and skills, like senior olympic games; and […]

Analyst: Brookdale Senior Living on ‘Right Path’ With Latest Occupancy Gains

Brookdale Senior Living (NYSE: BKD) reported 79.3% weighted average occupancy in February, up 140 basis points from last year , a sign the company could see a re-acceleration of growth in 2025, according to one analyst. Occupancy for the Brentwood, Tennessee-based senior living operator increased by 10 basis points from last month, potentially beating seasonal […]

Solera Senior Living Adds 5 Communities With Acquisition of SageLife

Solera Senior Living has acquired a smaller senior living operator, adding five senior living communities in three states in the process. On Wednesday, Denver, Colorado-based Solera announced it had acquired senior living operator SageLife and its five communities in Maryland, Massachusetts and Pennsylvania. The acquisition grows the operator’s senior living portfolio to 14 properties across […]

BrightStar Acquired By PE Firm Peak Rock, Company’s Senior Living Growth Still Facing Headwinds

BrightStar Care was recently acquired by an affiliate of Peak Rock Capital through a partnership with founder Shelly Sun Berkowitz. BrightStar is one of the largest providers of at-home care in the United States, with a franchise network of more than 400 locations. The company also has a senior living arm, BrightStar Senior Living, which […]