Margin Momentum: Senior Living Operators Grow Revenue, Trim Expenses Ahead of 2025

This story is part of your SHN+ membership Senior living operators expect continued margin expansion in 2025 – as long as they can continue to entice older adults to move into their communities. Operators including Benchmark Senior Living, Cogir, Discovery Senior Living, Merrill Gardens and Stellar Senior Living have increased margins in 2024, and they […]

Senior Living Industry Set to ‘Thrive in 2025,’ But Growth Remains an Open Question

Whether “thrive in ‘25,” “or “survive until ‘25,” the senior living industry has had the coming year on its collective mind for a while now. For many years, the incoming baby boomer generation has served as a seemingly perennial source of optimism for the senior living industry’s future success. Now, that demand wave is about […]

AgeWell Solvere Co-CEO Returning to Roots With Launch of Senior Living Consulting Firm

AgeWell Solvere Living Co-CEO and Co-founder Kristin Kutac Ward is leaving her post at the end of the year in order to launch a new consulting company focused on senior living. Kutac Ward, a self-described “entrepreneur at heart” announced earlier this month that she is launching a new consultancy business called Austera Group. The new […]

Former Buckner Retirement COO Returns to Lead Operator as President

Former Vice President and COO Brian Robbins is set to return to Buckner Retirement Services, this time as its new president. On Monday, the Dallas, Texas-based organization announced Robbins as its newest top leader for senior living. Robbins is slated to start his tenure as president on Dec. 16. He is leading Buckner Retirement under the direction […]

Brookdale CEO ‘Hopeful’ Affordability in Senior Living Will Be Priority During Trump Transition 

While it’s still uncertain how the incoming administration of President-elect Donald Trump will impact the senior living industry, Brookdale CEO Cindy Baier is “hopeful” the industry can elevate the issue of affordability as the new administration settles in.  During Trump’s first term, Brookdale (NYSE: BKD) worked “closely” with the previous administration throughout the Covid-19 pandemic, […]

Senior Living Industry Makes Some Progress on LGBTQ+ Inclusion, But Much More Action Needed

Editor’s note: WTWH Healthcare is pleased to announce the inaugural Prism Awards, honoring individuals and organizations that have demonstrated exemplary achievements in the areas of Diversity, Equity, Inclusion & Belonging (DEIB); Environmental Sustainability; and Social Stewardship. The deadline for award submissions is Nov. 30. Senior living operators must do much more than pay lip service […]

Bethany Plans Sprawling Small-Home Concept to Attract Tomorrow’s Senior Living Residents

Bethany Care Society is celebrating its 80th year in 2025, with plans for future growth including a sprawling urban senior living community built with small-home concepts in mind. The central and southern Alberta-based senior living provider operates 11 care homes and 15 senior living properties serving over 2,000 older adults across the continuum from independent […]