SHN Sales and Marketing: Occupancy Whack-A-Mole

This article is sponsored by Seniors Guide. This article is based on a Senior Housing News discussion with Kristin Cole, Corporate Director of Marketing at Jaybird Senior Living, Brandon Christiansen, Director of Marketing at Primrose Retirement Communities, Katharine Ross, President at Seniors Guide. The discussion took place on March 5th, 2026 during the SHN Sales […]

SHN Parent Company WTWH Acquires HealthLeaders

Senior Housing News’ parent company, WTWH Media, has acquired HealthLeaders, a media and events platform serving hospital and health system executives – a move that expands the company’s health care portfolio and strengthens its ability to connect decisionmakers across an increasingly interconnected care continuum. The combination with HealthLeaders’ executive community and flagship Exchange events will […]

SHN DISHED: From Kitchen to Community: Aligning Culinary, Operations, and Technology for Memorable Experiences

This article is sponsored by eMenuCHOICE. This article is based on a Senior Housing News discussion with Connie Gruno, VP of Dining Services at QSL Management Senior Living, Jenn Kent, Director of Project Management with Harmony Senior Services, and Jim Dukart, Account Executive with eMenuCHOICE. The discussion took place on September 3rd, 2025 during the […]

SHN DISHED: Bridging Operations Between Segments – The Surprising Relationship between Highly Successful Operators and Segment Crossover

This article is sponsored by Entegra and is based on a Senior Housing News discussion with John Csukor, VP of Culinary Consulting at Entegra and John Vogelmeier, VP of Culinary Operations at Discovery Senior Living. The discussion took place on September 3rd, 2025 during the SHN DISHED Conference. The article below has been edited for […]

SHN DISHED: Implementation is Everything: Why Dining Innovations Fail (and How to Fix It)

This article is sponsored by US Foods and based on a Senior Housing News discussion with Jessica Smith, National Field Manager for Menu Solutions at US Foods, Glen Berkel, Senior Director of Hospitality at EveryAge, and Amy Robinson, AVP of Culinary Innovations and Programming at Discovery Senior Living. The discussion took place on September 3rd, […]

SHN Sales & Marketing: Senior Living Marketing Futurecast – Navigating the Seasons of Change in 2025

This article is sponsored by Unlock Health. It is based on a discussion with Larry Williams, Director of Growth Solutions at Unlock Health and Brandon Christiansen, Director of Marketing at Primrose Retirement Communities. This discussion took place on February 18th, 2025 at the SHN Sales and Marketing Conference. Senior Housing News: Hello everyone, and welcome […]

SHN Sales & Marketing: Leveraging Machine Learning and AI to Reduce Buying Cycles and Deliver Better Marketing Outcomes

This article is sponsored by ActiveDEMAND. It is based on a discussion with Sean Leonard, CEO and Founder of ActiveDEMAND. This discussion took place on February 18th, 2025 at the SHN Sales and Marketing Conference. Sean Leonard: I want to focus on helping everyone understand the key differences between machine learning and generative AI, and […]

SHN Sales & Marketing- The Silent Killer: Why Ignoring the Phone Is Costing You Sales

This article is sponsored by Catalyst Senior Living Solutions. It is based on a discussion with Mary Cate Spires, Vice President of Marketing & Digital Strategy at The Arbor Company, Jodie Roberts, Director of Marketing Senior Services Of America, Brandon Christiansen, Director of Marketing at Primrose Retirement Communities, and Jeff Davidson, VP of Client Success […]

SHN Sales & Marketing- Content that Connects: Creating Meaningful Marketing

This article is sponsored by Seniors Guide. It is based on a discussion with Geoff Duncan, VP of Marketing at True Connection Communities, Katharine Ross, President of Seniors Guide, and Matt Paxton, Featured Expert on “Hoarders”, Founder of Transition Franchise Brands. This discussion took place on February 19th, 2025 at the SHN Sales and Marketing […]