SHN Sales & Marketing: Senior Living Marketing Futurecast – Navigating the Seasons of Change in 2025

This article is sponsored by Unlock Health. It is based on a discussion with Larry Williams, Director of Growth Solutions at Unlock Health and Brandon Christiansen, Director of Marketing at Primrose Retirement Communities. This discussion took place on February 18th, 2025 at the SHN Sales and Marketing Conference. Senior Housing News: Hello everyone, and welcome […]

SHN Sales & Marketing: Leveraging Machine Learning and AI to Reduce Buying Cycles and Deliver Better Marketing Outcomes

This article is sponsored by ActiveDEMAND. It is based on a discussion with Sean Leonard, CEO and Founder of ActiveDEMAND. This discussion took place on February 18th, 2025 at the SHN Sales and Marketing Conference. Sean Leonard: I want to focus on helping everyone understand the key differences between machine learning and generative AI, and […]

SHN Sales & Marketing- The Silent Killer: Why Ignoring the Phone Is Costing You Sales

This article is sponsored by Catalyst Senior Living Solutions. It is based on a discussion with Mary Cate Spires, Vice President of Marketing & Digital Strategy at The Arbor Company, Jodie Roberts, Director of Marketing Senior Services Of America, Brandon Christiansen, Director of Marketing at Primrose Retirement Communities, and Jeff Davidson, VP of Client Success […]

SHN Sales & Marketing- Content that Connects: Creating Meaningful Marketing

This article is sponsored by Seniors Guide. It is based on a discussion with Geoff Duncan, VP of Marketing at True Connection Communities, Katharine Ross, President of Seniors Guide, and Matt Paxton, Featured Expert on “Hoarders”, Founder of Transition Franchise Brands. This discussion took place on February 19th, 2025 at the SHN Sales and Marketing […]

SHN BUILD: For the Love of Data! How Technology Sprawl Can Harm Operations and What To Do About It

This article is sponsored by Medtelligent. It is based on a discussion with John Shafaee, CEO of ALIS by Medtelligent. This discussion took place on November 20th, 2024, at the SHN BUILD conference. Senior Housing News (SHN): I’m joined on stage by John Shafaee to have a conversation about how technology sprawl can harm operations […]

SHN BUILD: Inside Current and Future Resident Trends: Developing Innovative Senior Living for a New Era

This article is sponsored by LCS Development. This article is based on a discussion with Chuck Murphy, Executive Vice President of LCS Development. This discussion took place on November 20th, 2024 at the SHN BUILD conference. Senior Housing News: Chuck Murphy leads the team at LCS Development, which is part of the LCS Family of […]

SHN BUILD – Cher is 75: Here Comes the Boomers, Are We Ready?

This article is sponsored by Senior By Design. It is based on a discussion with Reid Bonner, President of Senior By Design; Bill Foster, Partner at Lantz-Boggio Architects; and Shay Sorgen, Director of Operations Management at Life Care Services. This discussion took place on November 20th, 2024, at the SHN BUILD conference. Senior Housing News […]

SHN BUILD – Solving the Infrastructure Riddle – Inside One Senior Living Provider’s Journey

This article is sponsored by SBA Communications. It is based on a discussion with Josh King, VP of Information Technology at Lutheran Senior Services, and Ty Harris, Principal Business Development Director of Connectivity Solutions at SBA Communications. This discussion took place on November 20th, 2024, at the SHN BUILD conference. Senior Housing News (SHN): I’m […]