[Sponsored] Why Inbound Marketing Matters In 2020 and Beyond

The COVID-19 pandemic has turned senior living upside down, and that includes sales and marketing. No longer can sales teams rely heavily on in-person events to meet their occupancy goals. Digital marketing is more essential than ever and will continue to be essential in 2021 and beyond. Specifically, inbound marketing. Inbound marketing is a marketing […]

Voices: John Shafaee, Founder and CEO, Medtelligent

This article is sponsored by Medtelligent. In this Voices interview, Senior Housing News sits down with Medtelligent CEO and founder John Shafaee to learn how the company’s assisted living machine learning solution, ALIS, is empowering caregivers, why Medtelligent is hyper-focused on length of stay and how ALIS helps communities achieve performance, efficiency and satisfaction. Senior […]

Voices: Cheryl Crooks, Senior Director of Market Development Senior Living, PointClickCare

This article is sponsored by PointClickCare. In this Voices interview, Senior Housing News sits down with PointClickCare Senior Director of Market Development Senior Living Cheryl Crooks to learn why senior living must understand the relationship for residents between physical wellness and mental health. She also shares her passion for CCRCs, and highlights how access to […]

Voices: Darin LeGrange, CEO, Sentrics

This article is sponsored by Sentrics. In this Voices interview, Senior Housing News sits down with Sentrics CEO Darin LeGrange to learn how the Sentrics platform helps operators address resident health in four quadrants — physical, medical, social, behavioral — why COVID-19 has given location tracking an “identity” and how rising family expectations are driving […]

Voices: George Netscher, Founder and CEO, SafelyYou

This article is sponsored by SafelyYou. In this Voices interview, Senior Housing News sits down with SafelyYou CEO and founder George Netscher to learn why his company’s memory care fall prevention system has an 87% opt-in rate from seniors and family, why a liability insurance provider partnered with the company to reimburse for the technology […]

[Sponsored] How One Real Estate Investor is Building Memory Care Opportunities for Operators

Launching new properties in high-barrier-to-entry markets comes with many challenges, including timeline. The wait between site selection and lease up can be a few years. Or, says Spencer Silver, it can be 10 to 12 months. Silver is vice president of real estate investment and development firm Silver Companies, founded in 1941 and headquartered in […]

Voices: Fil Southerland, Director of Healthcare Solutions, Yardi

This article is sponsored by Yardi®. In this Voices interview, Senior Housing News sat down with Fil Southerland, the company’s director of healthcare solutions, to talk about the biggest changes in senior living technology during the COVID-19 pandemic, how technology needs are meeting new healthcare demands and his experience growing up in Idaho while his […]

Voices: Tara Clayton, Senior Claims Consultant, Willis Towers Watson

This article is sponsored by Willis Towers Watson. In this Voices interview, Senior Housing News sits down with Willis Towers Watson Senior Claims Consultant Tara Clayton to learn how the federal PREP Act may pertain to senior housing during COVID-19, areas to be aware of when reading a governor’s coronavirus-related executive order or state legislation […]

Voices: Pam Kessler, Co-President and Chief Financial Officer, LTC

This article is sponsored by LTC. In this Voices interview, Senior Housing News sits down with LTC Chief Financial Officer — and new co-president — Pam Kessler to learn about how LTC became a unique real estate investment trust (REIT) in senior housing, how the REIT focuses on listening to operators to structure deals and […]