How Affinity, Presbyterian Homes Are Carving Out a Middle-Market Niche

Two senior housing operators — one for-profit and one nonprofit — are taking different approaches to cutting rents and costs to accommodate the demand for a growing middle-market consumer base. Presbyterian Homes & Services Vice President Jon Fletcher and Affinity Living Group CEO Charlie Trefzger shared their strategies during a webinar Tuesday sponsored by the […]

Solinity Expands Middle-Market Efforts with New Enrich Senior Living Brand

The competition for middle-market senior housing in the Southeast continues to heat up, with a growing operator adding a new brand to its strategy, through a partnership with a capital firm making its entry into senior living. Knoxville, Tennessee-based Solinity announced the formation of Enrich Senior Living, a joint venture with Chicago-based 29th Street Capital, […]

HumanGood CEO: We’ve Always Had National Ambitions

HumanGood’s new affiliation with Presby’s Inspired Life serves dual purposes: creating an organization with national scale that could further expand, with a platform to create an offering for an overlooked segment of the middle market.   That platform revolves around the existing affordable housing portfolios of both companies, as well as the capabilities of HumanGood’s in-house […]

Prime Senior Housing Group On Bridging The Middle-Market Gap

As the affordable housing crisis continues to impact senior living, developers aim to fill in the gaps in service for middle-class seniors making the transition to the space — and Prime Senior Living Group President of Development Debra Maynard hopes to be among those helping to bridge the gap. Prime is developing a construction pipeline […]

Solinity, Paran Homes Venture Will Develop Middle-Market Senior Living in Southeast

The Southeast is emerging as a hotbed for middle-market senior housing development. Knoxville, Tennessee-based senior living owner-operator Solinity formed a partnership with Paran Homes to develop, own and operate senior housing aimed squarely for the middle market, Solinity CEO Josh Crisp told Senior Housing News. Duluth, Georgia-based Paran Homes is a residential specialist with 19 […]

SHAG Keeps Rates in Check with ‘Independent Living Light’ Model

If the senior housing industry wants to better address the ongoing affordability conundrum, it might consider borrowing some ideas from SHAG. That’s the acronym for Sustainable Housing for Ageless Generations, a senior housing nonprofit based in Tukwila, Washington, which helps older adults access support and services in settings they can afford. For SHAG Executive Director […]

Affordable Senior Housing Model Held Back By Financing Challenges

Demand for affordable housing to accommodate the changing needs of low-income seniors is growing, but non-Medicare and Medicaid payment models to finance the services are sorely lacking. That is the main takeaway from a new report from LeadingAge LTSS Center @UMass Boston that also offers possible solutions to what is a growing crisis, Alisha Sanders, […]

SHAG Strikes Innovative Partnerships to Create Affordable Senior Housing

If senior housing and care providers want to tackle the looming affordability crisis, they’re going to have to start working together more. That’s according to Jay Woolford, executive director of the Senior Housing Assistance Group (SHAG). The affordable senior housing nonprofit based in Tukwila, Washington, has made it its mission to help older adults age […]

Demand Grows, Challenges Increase for Senior Housing in Low-Density Markets

The coming wave of aging baby boomers will present several challenges to a senior living industry already struggling to meet the demand of seniors who cannot afford market rate independent living, assisted living or memory care. In particular, the population of older adults is quickly growing in low-density areas where it’s especially difficult to build affordable senior living projects. […]