Benchmark Senior Living on Clapboardtree is located about 10 miles from Gillette Stadium, so it’s natural that many residents were thrilled when the New England Patriots won the Super Bowl in January. And just a few days later, they were excited to attend the parade in Boston celebrating the win — via virtual reality. Virtual […]
In the midst of industry headwinds, The LaSalle Group is focused on business basics in 2019 — but the Dallas-based company has some new initiatives underway as well. Notably, it is rolling out a new brand called “The Whitley” and is forging ahead with technology initiatives to streamline sales and marketing. LaSalle is an integrated […]
Kim Lody has been focused on leading an operational turnaround since taking the helm in January at Capital Senior Living (NYSE: CSU). She is aiming to get the company on a firm footing so that it can be nimble in the years ahead, as she anticipates that senior living will go through a major evolution. […]
A new real estate investment trust (REIT), White Oak Healthcare REIT, is looking to invest $500 million in a mix of senior living and skilled nursing assets. That will equate to about $1.5 billion with leverage factored in, Jeff Erhardt, managing director and chief investment officer of the REIT, told Senior Housing News. The privately […]
In recent years, senior living providers have debated whether a health care model or a hospitality focus makes more sense for the future — but this debate is shifting. Providers must inevitably offer more health care, yet they must do so without compromising the fundamental value propositions of the industry, which is rooted in a […]
A tech world luminary has turned his attention to solutions targeting older adults — and he believes that the senior living sector will undergo “major change” within the next decade. Alexis Ohanian rose to fame as the co-founder of Reddit. The social news website was acquired by Conde Nast in 2006 for a reported $10 […]
HHHunt Corporation plans to invest $128.4 million to develop new senior living communities this year under its Spring Arbor brand. The Blacksburg, Virginia-based firm also intends to enter the active adult space and is on track to have a development pipeline underway by the fourth quarter of 2019. The new Spring Arbor developments include two […]
“Our local health care system won’t let marketers into their building. I have to find sneaky ways to get in there.” These are the words of a sales and marketing director at a standalone memory care community, who spoke to Senior Housing News for this installment of “Confessions.” The goal of this series is to […]
Senior living at sea appears to be moving closer to reality. A company called Storylines is targeting the summer of 2020 to launch a cruise ship retrofitted with 630 living units available for purchase. And it’s possible that some of these nautical condos will be owned by senior living providers. “We see ourselves as potentially […]
With occupancy currently under pressure, senior living providers have to be at the top of their sales and marketing game. They must know their consumer base, have a strong brand that translates into an appealing value proposition, and perhaps even reconsider some conventional wisdom. These were among the insights shared by a trio of leaders […]
