Senior Living Providers Target Better Blend of Hospitality, Health Care

In recent years, senior living providers have debated whether a health care model or a hospitality focus makes more sense for the future — but this debate is shifting. Providers must inevitably offer more health care, yet they must do so without compromising the fundamental value propositions of the industry, which is rooted in a […]

Confessions of a Marketing Director: I’m Shut Out by Hospitals, Challenged by New Senior Living Competition

“Our local health care system won’t let marketers into their building. I have to find sneaky ways to get in there.” These are the words of a sales and marketing director at a standalone memory care community, who spoke to Senior Housing News for this installment of “Confessions.” The goal of this series is to […]

Holiday, Thrive, Belmont Village Find Diverse Ways to Connect with Prospective Residents

With occupancy currently under pressure, senior living providers have to be at the top of their sales and marketing game. They must know their consumer base, have a strong brand that translates into an appealing value proposition, and perhaps even reconsider some conventional wisdom. These were among the insights shared by a trio of leaders […]