How Pathway to Living and Solera Are Executing Multi-Brand Strategies

A growing number of senior living developers and operators are creating multiple brands. One significant upside of this strategy is the ability to gain greater share of a market, across different price points. Pathway to Living has found success venturing into high-end senior living with its Aspired Living brand, as well as the middle market […]

Clean Slate Project Offers Blueprint for Senior Living’s Future

Picture a vertical, mixed-use community with a senior living component where residents have access to retail, health care and entertainment, using virtual reality platforms to connect older adults with similar interests, or creating new organs for the body via 3D printers. These innovations are either already here or on the horizon, and they can be […]

Why It’s Time to Redefine CCRCs for the Next Generation

Continuing care retirement communities (CCRC) have adhered to a paint-by-numbers design and construction model for decades, but this could be changing. The expected stampede of baby boomers in need of senior living over the next decade is expected to change the design paradigm, as well as what will be expected of CCRCs. Developers and operators […]

How Active Adult Communities Can Attract Boomers Sooner

While active adult isn’t a property type every senior living provider considers for new development, it’s one the baby boomers are increasingly interested in. That’s partly because the age cohort looks at senior housing not just as real estate, but also as a platform to access wellness and lifestyle offerings, according to Dana Wollschlager, a […]

Tapping into the Middle Market Requires Mix of New and Old Ideas

If the senior living industry wants to tap into the sizable middle market consumer demographic over the next decade, it’s going to take some truly unique operating models and financing structures — including some that haven’t been thought of yet. Possible solutions include developing communities with shared rooms and fewer high-end amenities, embracing efficiencies to […]

Trimming Annual Rates by $15,000 Would Open Senior Living to Vast Middle Market

Millions more older Americans could afford private-pay senior living and over the next decade if providers find a way to trim average annual cost for residents by $10,000 to $15,000 per resident. That’s according to a new analysis of research on the middle-market opportunities and challenges for the senior living industry. The research — conducted […]

Storylines Co-CEO Punton: The Market is Ready for Senior Living at Sea

Storylines is not the first senior living-at-sea concept to be floated over the years. But there is one thing separating it from those other concepts that sank, Storylines Co-CEO, founder and Chairman Alister Punton said May 8 during Senior Housing News’ BUILD event in Chicago. “The fundamental difference is we’ve got the ship,” he said. […]