When senior living prospects had questions about their financial journey, Charter Senior Living gave them the best map possible. The Naperville, Illinois-based senior living operator understood what many operators are still learning: the power of connecting prospects with a financial specialist. These professionals help prospects understand everything about their financial situation, the financial process of […]

When Senior Lifestyle CEO Jon DeLuca evaluated 15 months ago how the company’s 125 communities delivered care to residents, what he saw was a need for something better. “We kept seeing a lot of variability building to building on how care was being provided,” DeLuca says. “That inconsistency in care could impact, and did impact, […]

For senior living operators, pricing and purchasing is often a losing game. To put the odds in their favor, operators are finding inspiration from an unlikely source: casinos. Like senior living operators, casinos source their purchases from a wide variety of suppliers. Managing that complexity requires a system for tracking purchases and pricing, the ability […]

Senior living operators are natural problem solvers. For Vitality Senior Living, like most providers, ensuring that their communities are priced appropriately within their market is of utmost importance and often a challenge. That was until Vitality VP of Marketing and Sales Christy Cunningham learned about the new powers of data utilization in senior living. In […]

When Watermark Retirement Communities sought new ways to help residents extend their lives and, at a fundamental level, feel heard about their own wellbeing, the operator turned to a hospitality-style, concierge approach. Their partner: Curana Health. “Watermark has had a positive experience with Curana Health in offering concierge medical services to our residents,” says Stephanie […]

Experimentation matters in senior living. Belmont Village Senior Living learned as much with their pricing. The Houston-based provider was trying to determine how transparent and forward to be about their pricing on their homepage, and whether to buck the industry trend by actually leading with their prices. “We had a lot of debate whether or […]

A young senior is looking for senior living and lands on your website, searching for a community that grants them the independence they experience at home. As they pursue the website, they want to see images of active seniors engaged in fun, independent activities. That senior’s adult child lands on the same website, also looking […]

Like most senior living executives, Stephen Chapman of Navion Senior Living knew that meeting the company’s business goals in 2023 could be boiled down to one necessity: converting more leads into tours and, ultimately, move-ins. That was no small task in an industry where operators are burdened with the arduous task of manually sifting for […]

While “Alexa” has become part of the family in tens of millions of homes, it has at the same time been rolled out across many senior living organizations to support the residents who live among senior living communities.  Alexa is a perfect match to help with an aging demographic that often faces challenges moving around […]

Betty Spears needed help with her medication management. She also simply wanted a kind word. She got both from Synchrony Rx@HOME. “The one thing that seniors want in their life is for people to be nice to them and be kind to them,” says Spears, who receives the service in her long-time apartment in Puritan […]