Movers and Shakers: Cogir Promotes Assistant COO; Sentrics Makes CEO Announcement

Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one […]

Senior Living Operators Stick With Tried-and-True Social Media Strategies Despite Shifting Landscape

Senior living operators are holding steady with social media strategies in 2025 despite shifting trends for how people share information online. In 2025, social media companies such as Meta, the company behind Facebook, Instagram and Threads, and TikTok developer ByteDance are under scrutiny from lawmakers and the public. TikTok is subject to a potential ban […]

Pinnacle Living Gears Up for Growth in 2025, Starting With Two Acquisitions

Pinnacle Living is gearing up for growing its presence in Virginia through a combination of acquisitions, partnerships and development. That’s according to CEO Chris Henderson, who said the Glen Allen, Virginia-based company has six campuses and serves around 1,200 residents in Virginia following a period of selling off communities to refocus and revitalize its balance […]

Movers and Shakers: United Church Homes Announces New CEO; Spring Arbor Adds Three Leaders

Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one […]

Sonida, Beztak, Priority Life Care Pivot to Local Marketing, Shifting Relationships With Referral Partners

Hear more insights regarding sales and marketing at the Senior Housing News Sales & Marketing Conference in Bonita Springs, Florida, on Feb. 18 and 19. Buy tickets here. Senior living operators are shifting their internal marketing strategies this year in an effort to generate more organic leads – and in some cases, they are changing their […]

Transactions and Financings: Sonida Acquisition, Loan Extension; Masonicare, United Methodist Homes Merge 

Transactions Sonida acquires previously unopened community Sonida Senior Living announced it purchased a senior living community located in Cincinnati, Ohio on Jan. 6. According to a press release, the “upscale and amenitized asset” was completed in 2021 but never opened due to a foreclosure on the construction borrower. The community is located adjacent to Sonida’s […]

Welltower Names New Vice Chairman, Co-Presidents, Bolstering ‘Next Generation’ of Leadership

Welltower (NYSE: WELL) has elevated COO John Burkart to the role of vice chairman and named Nikhil Chaudhri and Tim McHugh as co-presidents, among other executive appointments. The Toledo, Ohio-based real estate investment trust (REIT) announced the moves Thursday. Burkart, who has worked as Welltower’s COO since 2021, is a driving force behind the management […]

Movers and Shakers: The Springs Living Names Marketing, Communications VP; AHCA/NCAL Announces Head of Government Relations

Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one […]