Grace Management President: We Are Restarting Growth, Cautiously Optimistic on Covid-19 Outlook

Grace Management is preparing for an active year ahead, as its President Guy Geller believes that proven operators will have opportunities despite ongoing operational and financial pressures from the Covid-19 pandemic. The company — a wholly owned subsidiary of CPF Living Communities — anticipates closing on a new acquisition this month, with more expected opportunities […]

Capital Senior Living CEO: Pandemic Shows Industry’s Value Proposition Must Be Clearer

The Covid-19 pandemic has renewed a longstanding debate about whether lifestyle-driven hospitality services or health care should be prioritized in future senior living operational models. Kim Lody, CEO of Capital Senior Living (NYSE: CSU), believes that the debate may not have a cut-and-dried answer, but the pandemic shows that providers must clear up confusion on […]

Bill Thomas: Minka Small-Home Concept ‘Climbing the Mountain’ Toward Scalability

Minka, the tiny home model co-founded by elder care innovator Dr. Bill Thomas, recently took another step toward mass scalability and integration within the existing senior living framework. Walnut Creek, California-based senior housing and care provider organization The Covia Group and Ziegler Link•age Funds announced a joint investment in Minka Homes and Communities over the […]

Inside Greystar’s New Middle-Market Active Adult Brand and Expansion Plans

Greystar Real Estate Partners has become one of the foremost names in the fast-growing active adult rental sector in recent years, and now the development and management company is expanding in new directions with the launch of its more moderately priced Album brand. Charleston, South Carolina-based Greystar is the largest U.S. operator of multifamily apartments […]

Senior Living Marketing Leaps Into Digital Age With Innovations, Investments

In the first quarter of 2020, Vitality Living’s Facebook presence had a total of 11,000 impressions. As Covid-19 gripped the United States, however, the Brentwood, Tennessee-based provider began to use the social media platform more aggressively. Senior leadership and executive directors provided daily live updates of its pandemic response across its 16 communities in Alabama, […]

5 Top Concerns for Senior Living This Fall

One thing is certain as the coronavirus pandemic enters its sixth month in the U.S.: Covid-19 is not going away. “We are going to have to live with Covid-19 in the world,” Brookdale Senior Living (NYSE: BKD) CEO Cindy Baier told Senior Housing News. And, in many regards, the senior living industry is in fact […]

With New Leaders, Wolff’s Revel Brand Elevates Boutique Hospitality Approach to Senior Living

With new leadership in place, the Revel Communities brand is still focused on elevating independent living with a boutique hospitality approach centered on highly personalized resident experiences. And while Covid-19 created unexpected and serious challenges, the pandemic also helped solidify the culture at Revel and accelerate changes that otherwise would have taken longer to execute, […]