When it comes to growth and geography, some senior living operators are thinking small. One such operator is Berrien Springs, Michigan-based Dockerty Health Care Services, a senior living provider with 12 communities around Michigan. The operator, which recently expanded into Wisconsin, sticks to rural markets with the philosophy that reputation and experience can stand out, […]
Employee pay is one way to incentivize retention. How often operators pay them and how they set bonuses and wage increases are others. Some senior living operators are in 2026 experimenting with differing pay structures in an effort to improve staffing retention and hiring. Operators including Waukesha, Wisconsin-based Capri Communities are using a four-for-five day […]
Smaller operators might have less total revenue than their larger peers, but that doesn’t mean they are at a disadvantage compared to them. Many smaller operators see their communities as boutique in nature, and these companies’ small footprints, usually no more than a dozen communities, lets them keep it that way by staying closer to […]
Most senior living operators believe that having a good company culture can mean the difference between success and failure. But what exactly is culture and how does one build it? Building culture is a difficult and often nebulous task, but providers are taking steps to improve their companies’ cultures one hire at a time. Turnover hurts culture, which many operatorsview as a necessity for improving occupancy and net […]
Arrow Senior Living has an operational “secret weapon,” according to CEO Stephanie Harris, and it’s something that other operators could learn from. The senior living operator based just outside St. Louis works alongside Arizona State University in a collaborative partnership with students of Professor Jeffrey Baum’s data science program to sift through company data and […]
This story is part of your SHN+ subscription In 2026, senior living development isn’t dead, but it is hibernating. In the second quarter of 2026, construction starts remained low at levels not seen since mid-2012, according to NIC MAP data. Senior living providers and their development partners are taking on new projects in a more […]
When it comes to marketing strategies, some senior living operators are leading with the stomach. For operators such as Health Dimensions Group, Aspenwood and LCS, promoting the food that residents eat while living at their communities is a good way to show the quality of life they offer. As such, senior living companies incorporate dining […]
This story is part of your SHN+ subscription Senior living operators have entered a new era of little growth and narrowing capacity. Some companies are rethinking their operational strategies as a result. High demand for senior living but difficulties getting new development projects in the ground has led to tighter conditions in certain markets. Where […]
While senior living demand remains strong in 2026, operators are fine-tuning their approach to reach a growing cohort of solo-ager older adults without traditional family or caregiver support to ensure they are not left behind. According to 2023 data from AARP, more than 24 million people aged 50 and older live at home. Of that […]
With AI usage on the rise, operators are shifting marketing strategies to embrace authenticity by putting their residents in the spotlight. They’re also finding ways to address resident feedback when experiences are less than ideal. A widespread practice that is becoming increasingly popular is replacing the use of stock photography for social media posts and […]
