Most senior living operators believe that having a good company culture can mean the difference between success and failure. But what exactly is culture and how does one build it? Building culture is a difficult and often nebulous task, but providers are taking steps to improve their companies’ cultures one hire at a time. Turnover hurts culture, which many operatorsview as a necessity for improving occupancy and net […]
Arrow Senior Living has an operational “secret weapon,” according to CEO Stephanie Harris, and it’s something that other operators could learn from. The senior living operator based just outside St. Louis has partnered with Arizona State University to work with students of Professor Jeffrey Baum’s data science program to sift through company data and help […]
This story is part of your SHN+ subscription In 2026, senior living development isn’t dead, but it is hibernating. In the second quarter of 2026, construction starts remained low at levels not seen since mid-2012, according to NIC MAP data. Senior living providers and their development partners are taking on new projects in a more […]
When it comes to marketing strategies, some senior living operators are leading with the stomach. For operators such as Health Dimensions Group, Aspenwood and LCS, promoting the food that residents eat while living at their communities is a good way to show the quality of life they offer. As such, senior living companies incorporate dining […]
This story is part of your SHN+ subscription Senior living operators have entered a new era of little growth and narrowing capacity. Some companies are rethinking their operational strategies as a result. High demand for senior living but difficulties getting new development projects in the ground has led to tighter conditions in certain markets. Where […]
While senior living demand remains strong in 2026, operators are fine-tuning their approach to reach a growing cohort of solo-ager older adults without traditional family or caregiver support to ensure they are not left behind. According to 2023 data from AARP, more than 24 million people aged 50 and older live at home. Of that […]
With AI usage on the rise, operators are shifting marketing strategies to embrace authenticity by putting their residents in the spotlight. They’re also finding ways to address resident feedback when experiences are less than ideal. A widespread practice that is becoming increasingly popular is replacing the use of stock photography for social media posts and […]
Senior living operators with smaller footprints are making moves that will help them compete in a new operating landscape. Small-home operator Dallas-based Sage Oak has grown through ground-up development but is shifting to focus on “aggressive acquisitions,” according to CEO Loe Hornbuckle. “We did a distressed acquisition of a chunk of someone else’s portfolio that […]
Baby boomers are a different customer than the generation that came before them. Many want experiences – and contact with people of all ages. University senior living projects are one way that senior living operators have incorporated people of different generations. Senior living communities also are sometimes directly hosting students, artists in residence and researchers […]
Senior living development is anything but easy in 2026, which is why some operators are adding pocket neighborhoods, expanding independent living and memory care and planning other new projects to expand their existing campuses. These new projects typically are aimed at either end of the senior care continuum, ranging from adding lifestyle-focused independent living to […]
