Belmont Village, Sodalis, Trustwell Evolve Sales Tactics to Improve Lease-Up

In 2024, the senior living industry is on track to finally regain pre-pandemic occupancy levels after years of pandemic hardship. But getting there will require a year of focusing on lease-up for many operators.  Operators including Belmont Village, Sodalis Senior Living and Trustwell Living have overhauled sales and marketing to prioritize getting residents through the […]

‘Tough Balance’: How Holbrook Life, Optima Living Are Succeeding in Changing Senior Living Sales Climate

With rising acuity in communities, senior living operators are changing how they market independence, lifestyle and care. They feel the push to get more creative in engaging with prospective residents given that the sales cycle continues to get longer and customer preferences have changed amid demographic shifts. Since 2020, operators have seen an increased age […]

3 Top Trends Shaping the Future of Senior Living Sales and Marketing

This article is part of your SHN+ subscription From being “compassionately aggressive” in order to increase conversions, to having sales teams trained to handle various aspects of both marketing and sales in “centralized systems,” many providers are making significant changes to their senior living sales practices. This comes as operators make strategic investments in new […]

How Headwaters Group is Pushing Ahead on Active Adult, Learning from Greystar to Build Strong Brand

The Headwaters Group is forging ahead with its active adult strategy in 2024, emerging as a growing player in an increasingly competitive sector. “2024 is the year of building,” Headwaters’ Managing Partner Ben Burke said. “We are going to be breaking ground on four communities, and [are] finalizing our brand and getting really to begin […]

More Senior Living CEOs to Pass the Baton — But Handoffs May Not Be Smooth

This article is available as part of your SHN+ membership Senior living leaders often talk about the generational tailwinds ahead in the form of an aging demographic of baby boomers. What they don’t talk about as much is how those trends will affect their companies in potentially negative ways. As the boomers age, so too […]