Covid-19 has depressed senior living leads, inquiries, tours and move-ins — and that means senior living sales teams can’t afford to let prospects fall through the cracks. Year-over-year, senior living inquires are down 35%, re-inquiries are down 65%, tours are down 26% and move-ins are down 30%, according to data from senior living marketing firm […]
Category: Sales & Marketing
Prospective residents and their loved ones largely have not soured on the idea of moving into a senior living community despite Covid-19, although the pandemic has taken a toll on consumer sentiment. That’s according to a new survey conducted for the American Seniors Housing Association (ASHA) by ProMatura Group, an Oxford, Mississippi-based senior living market […]
The Covid-19 pandemic has prompted a regional senior living provider to reevaluate its value proposition and pivot its operations and marketing. That company is Oakmont Senior Living, a Windsor, California-based provider with 31 communities throughout California and Nevada. The provider, which traditionally focused on high-end amenities and services, found itself in unfamiliar territory when Covid-19 […]
Senior living sales professionals have faced a slew of challenges related to Covid-19, but many are not raising their game to meet the moment. That’s the message from Bild & Company founder and President Traci Bild. She shared the recent experience of a friend whose stepfather was being discharged from a rehabilitation facility and needed […]
Brookdale Senior Living (NYSE: BKD) recently held a “virtual sales rally” involving about 1,800 people, with the goal of helping communities drive occupancy as the Covid-19 pandemic enters its next phase. “The sales rally focused on strengthening our messages on Brookdale’s points of difference with each community’s local story, including facts on how we’ve managed […]
Covid-19 has upended the way that senior living sales teams operate. The good news is that May numbers showed improvement over April — but there are also indications that sales pros are not using their time most efficiently and effectively. These are among the takeaways from a newly released data set from Sherpa, representing information […]
Gone are the days of picture-perfect, well-choreographed tours — at least for now. In the age of Covid-19, senior living sales teams are embracing strategies that emphasize transparency, with the idea that while shiny new amenities or top-notch programming may have sold a resident or their loved ones before the pandemic, senior living customers are […]
In the last 30 days, senior living referral service A Place for Mom developed and beta-tested a new virtual tour application. The app is meant to help communities address pain points that have arisen during the Covid-19 pandemic, A Place for Mom CEO Larry Kutscher told Senior Housing News. Regardless of whether a senior living […]
Compared to April 2019, consumer inquiries into senior living communities decreased 41% last month, and move-ins were down 22%. That’s according to data from more than 2,200 communities, compiled and analyzed by Enquire, a company that offers customer relationship management, marketing automation and contact center solutions to the industry. The numbers help quantify the stark […]
Amy Alvarado-Plank, director of sales and marketing for Legacy Pointe at UCF, knew she had a problem. Lunch and learn events were a key sales strategy for the life plan community under construction on the campus of the University of Central Florida in Orlando, averaging around 25 prospects per session. But seniors began canceling their […]