Senior living occupancy has been on the upswing, but maintaining that momentum could require larger investments in sales and marketing for 2025. Beztak, for instance, has increased its sales and marketing budget over the last several years, from around $900,000 in 2023 to just over $1 million in 2024. For 2025, that amount is anticipated […]
Earlier this year, the American Seniors Housing Association (ASHA) relaunched its Where You Lives Matters website to serve as a “game-changing new tool” for online lead aggregation. Initially launched in 2016, the independent website failed to gain traction with operators while still being a viable educational resource for consumers seeking answers about senior living. With […]
Sales and marketing teams from across the senior living industry are using a variety of new ideas and campaigns to boost sales and attract future residents. Sales and marketing teams in 2024 have the challenge of appealing to both today’s and tomorrow’s residents. Given that baby boomer preferences are somewhat nuanced, operators have tried to […]
Senior living operators are evolving sales and marketing, and dining is taking a larger role in helping showcase a community to prospective residents. Dining rooms, chef-prepared meals and culinary-focused amenities have long been a feature in senior living tours. But in 2024, culinary teams are stepping up to captivate prospects with health-focused, organic options and […]
With the incoming wave of baby boomers preparing to enter the senior housing market, providers are having to focus on new ways of connecting with future residents. The sector is becoming more transparent, preparing for residents to largely do their own research and employing a variety of methods for reaching potential residents, including in both […]
In 2024, the senior living industry is on track to finally regain pre-pandemic occupancy levels after years of pandemic hardship. But getting there will require a year of focusing on lease-up for many operators. Operators including Belmont Village, Sodalis Senior Living and Trustwell Living have overhauled sales and marketing to prioritize getting residents through the […]
Senior living providers must adapt to a new sales landscape in 2024 where tours and leads may be plentiful, but improving move-ins and conversions remains a harder task. Operators have changed sales processes and increased investment in tech to support operations, from clinical to sales departments that have led the industry into a new era […]
A sizable portion of senior living operators who answered a survey – 49% – expect to spend more on marketing in the next 12 months. That’s according to a new analysis from Senior Housing News and Dreamscape Marketing. The survey included responses from 99 senior living professionals, who answered questions between mid-December, 2023; and mid-January, […]
This content is available through your SHN+ subscription Demand for senior living is high in 2024 – but to attract prospects, operators must work to personalize the sales experience from start to finish. From revamping how inquiries are handled to how conversions are made, many aspects of the senior living sales process have changed in […]
Senior living operators made progress and notched plenty of wins in sales and marketing in 2023. This year, sales leaders with operators including Heritage Senior Living, Watermark Retirement Communities and Treplus Communities are building on that momentum. All the while, they are mulling transparency of resident rates, the integration of artificial intelligence (AI) into marketing […]
