In the last 30 days, senior living referral service A Place for Mom developed and beta-tested a new virtual tour application. The app is meant to help communities address pain points that have arisen during the Covid-19 pandemic, A Place for Mom CEO Larry Kutscher told Senior Housing News. Regardless of whether a senior living […]
Category: Sales & Marketing
Compared to April 2019, consumer inquiries into senior living communities decreased 41% last month, and move-ins were down 22%. That’s according to data from more than 2,200 communities, compiled and analyzed by Enquire, a company that offers customer relationship management, marketing automation and contact center solutions to the industry. The numbers help quantify the stark […]
Amy Alvarado-Plank, director of sales and marketing for Legacy Pointe at UCF, knew she had a problem. Lunch and learn events were a key sales strategy for the life plan community under construction on the campus of the University of Central Florida in Orlando, averaging around 25 prospects per session. But seniors began canceling their […]
As the Covid-19 pandemic continues to disrupt all facets of the senior care industry, providers can take solace in knowing that consumers are still seeking out senior living, and most are still accepting new residents. However, this message — that many senior living communities are still welcoming new residents who may have pressing needs — […]
The Covid-19 pandemic is disrupting the senior care industry in unimagined ways, and likely will for the foreseeable future. In spite of lockdowns and precautionary measures taken by operators and owners across the country, however, senior living communities remain open for business — and sales and marketing teams are remaining busy but working in drastically […]
Senior housing properties that are majority independent living were offering initial discounts equivalent to 1.1 months of rent on an annualized basis as of September 2019, on average. This is the highest average discount on initial rates for independent living since April 2015, when the National Investment Center for Seniors Housing & Care (NIC) first […]
Thanks in large part to dynamic pricing that took effect over the summer, Sabra Health Care REIT (Nasdaq: SBRA) just posted best-ever quarterly revenue and margin numbers for its joint venture portfolio of Enlivant senior housing communities. Irvine, California-based Sabra in 2017 acquired a 49% stake in the Enlivant portfolio jointly owned with private equity […]
A Place for Mom’s new CEO, Larry Kutscher, is working to reinvent the company within two years, including by redefining its relationship with senior living providers. “I had a town hall the first day on the job and said, I don’t see why we call [senior living] communities partners. They’re customers,” Kutscher told Senior Housing […]
It’s never been easier to put your company in front of thousands of senior housing and senior living industry executives and professionals. Whether you want to promote a new white paper, educate a large audience with a webinar or advertise in our daily emails, Senior Housing News will help you deliver your company’s message to […]
Mather LifeWays is now known simply as Mather. The Evanston, Illinois-based senior living nonprofit officially dropped “LifeWays” from its name and introduced a new logo and look on Monday. The rebranding was aimed at updating the organization’s name for the next generation of senior living residents while still paying tribute to its namesake, Alonzo Mather. […]