The boomers are coming, and future efforts to raise occupancy and increase margins will hinge on hiring and retaining staff, including caregivers, program directors, nurses. Salespeople are a crucial lynchpin. Operators including Primrose Retirement, Belmont Village and Watermark Retirement Communities have revamped sales staffing efforts since the pandemic began roughly five years ago. Through that […]
Category: Sales & Marketing
This story is part of your SHN+ subscription In 2025, senior living operators are setting rental rates with surgical precision to both attract move-ins and make up care costs. As the operational cost of providing senior living services remains high, some senior living operators have explored dynamic pricing. In a nutshell, dynamic pricing is a […]
In senior living, making a good first impression can make or break a sale. But it’s an opportunity that only comes once. Sales leaders with operators including Watercrest Senior Living, Harbor Retirement Associates and Solinity know that fact all too well, which is why they prioritize tours and first meetings that get prospects to move […]
Operators of continuing care retirement communities (CCRCs) are pushing the boundaries of what the model can offer and it can appeal to a younger generation of seniors. Two that are focused on this approach are Rose Villa and Mather Senior Living, both of which are highlighting sustainability practices and redefining the living experience for baby […]
Connecting with the senior living customer of today is no easy feat, as operators face a customer base, led by the Baby Boomer generation, that is more tech-savvy and demanding of individualized wellness and lifestyle offerings. “They want choice and they have come with a disruptive mind-shift,” Lifespace Communities CEO Jesse Jantzen said during a […]
“I’m not ready to move in” – it’s a common refrain among prospects going through the senior living sales journey. Often this is a result of the fact that older adults don’t know exactly what senior living entails or why they would need it. “Everyone says I’m not ready yet. But, what’s their reasoning?” said […]
More senior living operators are in 2025 subsisting on locally sourced leads as they take a step back from large, national third-party referral partners. For example, Farmington Hills, Michigan-based Beztak has cut its contracts with A Place for Mom. Sonida Senior Living (NYSE: SNDA) also has sought to drive more prospective residents to its website, […]
This story is part of your SHN+ subscription In 2025, senior living sales and marketing leaders are adapting to the rise of grandchildren as decision-drivers; pondering new strategies for pricing, engagement and education; and implementing new technology to aid their efforts. These are just a few of the big ideas shared during the recent Senior […]
This story is part of your SHN+ subscription The senior living industry is in 2025 laser-focused on meeting the wants and needs of the baby boomer generation. But that doesn’t mean operators aren’t already preparing for the residents who come after them. The generation, known as Gen X, is typically defined as those born between […]
Tickets are still available for the Senior Housing News Sales and Marketing Conference on Feb. 18th and 19th in Bonita Springs, Florida. Hear insights like these and more from industry experts navigating the changing environment of senior living sales and marketing efforts. Senior living operators are evolving sales and marketing practices to meet growing demand […]
Subscribe
Receive industry updates and breaking news from SHN