This story is part of your SHN+ subscription The senior living industry is in 2025 laser-focused on meeting the wants and needs of the baby boomer generation. But that doesn’t mean operators aren’t already preparing for the residents who come after them. The generation, known as Gen X, is typically defined as those born between […]
Category: Sales & Marketing
Tickets are still available for the Senior Housing News Sales and Marketing Conference on Feb. 18th and 19th in Bonita Springs, Florida. Hear insights like these and more from industry experts navigating the changing environment of senior living sales and marketing efforts. Senior living operators are evolving sales and marketing practices to meet growing demand […]
Hear more insights regarding sales and marketing at the Senior Housing News Sales & Marketing Conference in Bonita Springs, Florida, on Feb. 18 and 19. Buy tickets here. Senior living operators are shifting their internal marketing strategies this year in an effort to generate more organic leads – and in some cases, they are changing their […]
Achieving strong lease-up before and after a community opens is critical for setting the stage for a new project reaching stabilization – and not an easy feat. Operators must contend with local market competition, sometimes within new markets; balance sales and marketing tactics to raise brand awareness; and leverage seemingly every department involved in community […]
Senior living occupancy has been on the upswing, but maintaining that momentum could require larger investments in sales and marketing for 2025. Beztak, for instance, has increased its sales and marketing budget over the last several years, from around $900,000 in 2023 to just over $1 million in 2024. For 2025, that amount is anticipated […]
Earlier this year, the American Seniors Housing Association (ASHA) relaunched its Where You Lives Matters website to serve as a “game-changing new tool” for online lead aggregation. Initially launched in 2016, the independent website failed to gain traction with operators while still being a viable educational resource for consumers seeking answers about senior living. With […]
Sales and marketing teams from across the senior living industry are using a variety of new ideas and campaigns to boost sales and attract future residents. Sales and marketing teams in 2024 have the challenge of appealing to both today’s and tomorrow’s residents. Given that baby boomer preferences are somewhat nuanced, operators have tried to […]
Senior living operators are evolving sales and marketing, and dining is taking a larger role in helping showcase a community to prospective residents. Dining rooms, chef-prepared meals and culinary-focused amenities have long been a feature in senior living tours. But in 2024, culinary teams are stepping up to captivate prospects with health-focused, organic options and […]
With the incoming wave of baby boomers preparing to enter the senior housing market, providers are having to focus on new ways of connecting with future residents. The sector is becoming more transparent, preparing for residents to largely do their own research and employing a variety of methods for reaching potential residents, including in both […]
In 2024, the senior living industry is on track to finally regain pre-pandemic occupancy levels after years of pandemic hardship. But getting there will require a year of focusing on lease-up for many operators. Operators including Belmont Village, Sodalis Senior Living and Trustwell Living have overhauled sales and marketing to prioritize getting residents through the […]