How Senior Living Operators Are Shifting Digital Marketing Strategies for the Boomer Generation

Senior living operators have sought to capitalize on the industry’s so-called shift to digital by overhauling their websites, changing web strategies and generally doing things differently than only a few years ago. One big reason for them doing so is that baby boomers are fast approaching, and they are bringing with them new preferences for […]

Not Playing Catch-Up: How HDG, LifeStar, Sunshine Retirement Sell Senior Living to a New Generation

With the incoming wave of baby boomers preparing to enter the senior housing market, providers are having to focus on new ways of connecting with future residents. The sector is becoming more transparent, preparing for residents to largely do their own research and employing a variety of methods for reaching potential residents, including in both […]

Belmont Village, Sodalis, Trustwell Evolve Sales Tactics to Improve Lease-Up

In 2024, the senior living industry is on track to finally regain pre-pandemic occupancy levels after years of pandemic hardship. But getting there will require a year of focusing on lease-up for many operators.  Operators including Belmont Village, Sodalis Senior Living and Trustwell Living have overhauled sales and marketing to prioritize getting residents through the […]

Nearly Half of Senior Living Operators Expect to Grow Marketing Budgets This Year

A sizable portion of senior living operators who answered a survey – 49% – expect to spend more on marketing in the next 12 months. That’s according to a new analysis from Senior Housing News and Dreamscape Marketing. The survey included responses from 99 senior living professionals, who answered questions between mid-December, 2023; and mid-January, […]

‘Solid Momentum’: Watermark, Heritage, Treplus Hone Sales Strategies for 2024

Senior living operators made progress and notched plenty of wins in sales and marketing in 2023. This year, sales leaders with operators including Heritage Senior Living, Watermark Retirement Communities and Treplus Communities are building on that momentum. All the while, they are mulling transparency of resident rates, the integration of artificial intelligence (AI) into marketing […]

Former NBA, Reality TV Star Lamar Odom Aims to Bring ‘Transparency’ to Senior Living Referrals with Deal

Former National Basketball Association (NBA) star Lamar Odom’s senior living referral business, Odom Senior Care, has been acquired by, according to a news release published on Wednesday.  In an interview with Senior Housing News, Odom said he wants to bring more transparency to the industry to help prospective residents understand pricing, amenities and care […]