Senior housing properties that are majority independent living were offering initial discounts equivalent to 1.1 months of rent on an annualized basis as of September 2019, on average. This is the highest average discount on initial rates for independent living since April 2015, when the National Investment Center for Seniors Housing & Care (NIC) first […]
Category: Sales & Marketing
Thanks in large part to dynamic pricing that took effect over the summer, Sabra Health Care REIT (Nasdaq: SBRA) just posted best-ever quarterly revenue and margin numbers for its joint venture portfolio of Enlivant senior housing communities. Irvine, California-based Sabra in 2017 acquired a 49% stake in the Enlivant portfolio jointly owned with private equity […]
A Place for Mom’s new CEO, Larry Kutscher, is working to reinvent the company within two years, including by redefining its relationship with senior living providers. “I had a town hall the first day on the job and said, I don’t see why we call [senior living] communities partners. They’re customers,” Kutscher told Senior Housing […]
It’s never been easier to put your company in front of thousands of senior housing and senior living industry executives and professionals. Whether you want to promote a new white paper, educate a large audience with a webinar or advertise in our daily emails, Senior Housing News will help you deliver your company’s message to […]
Mather LifeWays is now known simply as Mather. The Evanston, Illinois-based senior living nonprofit officially dropped “LifeWays” from its name and introduced a new logo and look on Monday. The rebranding was aimed at updating the organization’s name for the next generation of senior living residents while still paying tribute to its namesake, Alonzo Mather. […]
It’s never been easier to put your company in front of thousands of senior housing and senior living industry executives and professionals. Whether you want to promote a new white paper, educate a large audience with a webinar or advertise in our daily emails, Senior Housing News will help you deliver your company’s message to […]
Life Care Services is seeing better occupancy and increased move-ins after refocusing its sales culture last year. The management arm of Des Moines, Iowa-based LCS reported a 23% same-store occupancy bump for its rental communities, compared to this time last year. Life Care Services also said that move-ins for those communities were up 13% from […]
Is your organization interested in the business of hospice care? With a Senior Housing News affiliation, Hospice News recently launched to cover the $28 billion business of hospice and palliative care.As demand for hospice continues to grow, Hospice News will provide industry insights, information and analysis that leaders, investors and policymakers need to navigate this […]
The team at Senior Housing News would like to get your input for the 2019 Reader Survey. All responses gathered shall remain confidential and your information will not be used in any identifiable manner. Participants who complete the survey will be entered for a chance to win one of twenty $10 Starbucks gift cards. Take […]
Arrow Senior Living is scaling up in the Midwest, differentiating itself with a sales approach to drive earlier move-ins and longer lengths of stay. “Although adult children are the initial inquiry into senior housing, they’re not the consumer,” Arrow founder and CEO Stephanie Harris told Senior Housing News. “I think our industry has gotten lost […]