The U.S. senior housing penetration rate has hovered around 10% over the last decade, but there’s been wide variability across different metropolitan areas. It’s difficult to pinpoint why the rate varies so much from city to city, and gaining a greater understanding of what drives Read More »
Category: Sales and Marketing
SHAG Succeeds With Middle-Market Senior Living, Unconventional Branding
This year has been one of redefinition for Sustainable Housing for Ageless Generations (SHAG). The Washington-state based senior housing provider — the largest in the Puget Sound area — celebrated its 30th anniversary with a new vision, and came close to changing its name altogether. Read More »
How Atria Senior Living Built an Award-Winning In-House Marketing Machine
In a fiercely competitive senior living landscape, it’s more important than ever for providers to have effective and cost-efficient marketing. Atria Senior Living has won numerous awards for the quality of its marketing materials, and the company credits its in-house approach, which includes a full-service Read More »
Wall Street Journal: Aging Boomers Divided on Being Called ‘Perennials’
Some aging baby boomers are rejecting the term “senior citizen,” but potential replacements like “perennial” are not yet gaining widespread traction. Other potential new terms, such as “vintage” and “golden ager,” also aren’t catching on widely, according to an article published Thursday in The Wall Read More »
Thrive Senior Living’s Blunt New Ads are Inspired by Chipotle
Advertisements for senior living communities all look relatively similar, and convey more or less the same ideas, Thrive Senior Living President Les Strech tells Senior Housing News. By being decidedly blunt, a new ad campaign from the Atlanta-based provider aims to “cut through the clutter” Read More »
To Attract Boomers, Senior Living Providers Should Think More Like Retailers
As baby boomers and their adult children begin to make senior living purchasing decisions in the coming years, those designing and developing the communities will need to prepare for a new consumer. And with the new consumer comes a new approach for providers: They should Read More »
Making the Most of Community Events for Prospective Senior Living Residents
A number of senior living community operators host events in their greater communities in the hopes of raising awareness among prospective residents—but in many cases, these events can, and should, be conducted differently. Specifically, some operators are not correctly employing the use of demographic data and Read More »
19% of Calls to Senior Housing Communities Go Unanswered
Senior housing sales and marketing teams are continually trying to perfect their process—but new evidence suggests that there’s far more work to be done. On average, senior housing communities and skilled nursing facilities miss 19% of their incoming phone calls every day, according to new data published Read More »
Senior Living Industry Making ‘Huge Mistake’ By Selling Care
The debate around whether senior housing is primarily a health care or hospitality industry has long raged among operators, owners and marketers—and now, one well-known industry figure says far too many companies have emphasized senior living’s health care component over its hospitality side. In fact, Read More »
Locking Rents Could Be More Gimmick Than Game-Changer in Senior Living
Senior living providers across the country have done some creative things to attract new residents, from installing touch-screen tables in community sales centers to offering potential residents the chance to “try before they buy.” Some tactics are riskier than others, though, including offering locked-in rents in which Read More »
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