Arrow Senior Living CEO: Too Many Providers Have ‘Gotten Lost’ in the Sales Process

Arrow Senior Living is scaling up in the Midwest, differentiating itself with a sales approach to drive earlier move-ins and longer lengths of stay. “Although adult children are the initial inquiry into senior housing, they’re not the consumer,” Arrow founder and CEO Stephanie Harris told Senior Housing News. “I think our industry has gotten lost […]

Amid Fierce Competition, Senior Living Communities Must Wow Prospects Quickly

With shiny new supply flooding various markets around the country, senior living communities must make a good first impression on prospective residents, or they will quickly lose customers to the competition. In this environment, providers are wise to invest in stellar model units and to focus on reception and common areas that prospects first encounter. […]

Dedicated Hospice News Site Launches – Subscribe Today

Aging Media Network launched its fifth digital publication, Hospice News, covering the $28 billion business of hospice and palliative care. As demand for hospice continues to grow, Hospice News will provide industry insights, information, and analysis that leaders, investors, and policymakers need to navigate this evolving business and regulatory landscape. Visit www.hospicenews.com for the latest coverage or […]

What Facebook’s New Advertising Policies Mean for Senior Housing

Facebook’s changes to its advertising algorithms to prevent discrimination in housing, credit and employment ads will likely have little impact overall on the senior living industry. For luxury age-restricted communities, however, the changes could mean a longer sales process for leads cultivated online. Facebook announced Wednesday it reached a landmark settlement with civil rights groups […]

Confessions of a Marketing Director: I’m Shut Out by Hospitals, Challenged by New Senior Living Competition

“Our local health care system won’t let marketers into their building. I have to find sneaky ways to get in there.” These are the words of a sales and marketing director at a standalone memory care community, who spoke to Senior Housing News for this installment of “Confessions.” The goal of this series is to […]

Holiday, Thrive, Belmont Village Find Diverse Ways to Connect with Prospective Residents

With occupancy currently under pressure, senior living providers have to be at the top of their sales and marketing game. They must know their consumer base, have a strong brand that translates into an appealing value proposition, and perhaps even reconsider some conventional wisdom. These were among the insights shared by a trio of leaders […]