Senior Housing Must Stop Ignoring the ‘Forgotten Generation’

In the past year, Traci Bild has helped several of her friends get their parents into senior housing. Each instance shared a common theme, Bild — a senior living marketing consultant —  told Senior Housing News. Her friends would not have known where to start, otherwise, because senior housing providers are not doing a good […]

Senior Housing Penetration Rates Show Puzzling Variation Across Different Metro Areas

The U.S. senior housing penetration rate has hovered around 10% over the last decade, but there’s been wide variability across different metropolitan areas. It’s difficult to pinpoint why the rate varies so much from city to city, and gaining a greater understanding of what drives penetration has big implications for the industry. Increasing market penetration […]

SHAG Succeeds With Middle-Market Senior Living, Unconventional Branding

This year has been one of redefinition for Sustainable Housing for Ageless Generations (SHAG). The Washington-state based senior housing provider — the largest in the Puget Sound area — celebrated its 30th anniversary with a new vision, and came close to changing its name altogether. SHAG’s acronym used to stand for “Senior Housing Assistance Group.” […]

How Atria Senior Living Built an Award-Winning In-House Marketing Machine

In a fiercely competitive senior living landscape, it’s more important than ever for providers to have effective and cost-efficient marketing. Atria Senior Living has won numerous awards for the quality of its marketing materials, and the company credits its in-house approach, which includes a full-service print shop and video production studio at its Louisville headquarters. […]

Wall Street Journal: Aging Boomers Divided on Being Called ‘Perennials’

Some aging baby boomers are rejecting the term “senior citizen,” but potential replacements like “perennial” are not yet gaining widespread traction. Other potential new terms, such as “vintage” and “golden ager,” also aren’t catching on widely, according to an article published Thursday in The Wall Street Journal. Observing that some boomers do not respond well […]

Thrive Senior Living’s Blunt New Ads are Inspired by Chipotle

Advertisements for senior living communities all look relatively similar, and convey more or less the same ideas, Thrive Senior Living President Les Strech tells Senior Housing News. By being decidedly blunt, a new ad campaign from the Atlanta-based provider aims to “cut through the clutter” of bingo-playing seniors staring off into the sunset. Thrive currently […]

Making the Most of Community Events for Prospective Senior Living Residents

A number of senior living community operators host events in their greater communities in the hopes of raising awareness among prospective residents—but in many cases, these events can, and should, be conducted differently. Specifically, some operators are not correctly employing the use of demographic data and knowledge about prospective consumers, according to Valerie Whitman, vice president […]

19% of Calls to Senior Housing Communities Go Unanswered

Senior housing sales and marketing teams are continually trying to perfect their process—but new evidence suggests that there’s far more work to be done. On average, senior housing communities and skilled nursing facilities miss 19% of their incoming phone calls every day, according to new data published in the 2017 Sales & Marketing Benchmark Report from Enquire […]

Senior Living Industry Making ‘Huge Mistake’ By Selling Care

The debate around whether senior housing is primarily a health care or hospitality industry has long raged among operators, owners and marketers—and now, one well-known industry figure says far too many companies have emphasized senior living’s health care component over its hospitality side. In fact, in the eyes of the consumer, senior living has “become […]