Novelty to Necessity: AI Becomes Important Tool for Senior Living Sales and Marketing Teams

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AI, Events, Incentives: Inside New Sales and Marketing Strategies of Atria, Discovery, Heritage Communities

AI-powered roleplaying, events catered to adult children, more targeted and creative incentives and follow-up – these are just a few of the ways senior living sales and marketing teams are changing things up for new prospects. Senior living operators say that a growing number of prospective residents and their families are doing prior to even […]

How Belmont Village, Primrose, Watermark Are Staffing Up for a Senior Living Sales Boom

The boomers are coming, and future efforts to raise occupancy and increase margins will hinge on hiring and retaining staff, including caregivers, program directors, nurses. Salespeople are a crucial lynchpin. Operators including Primrose Retirement, Belmont Village and Watermark Retirement Communities have revamped sales staffing efforts since the pandemic began roughly five years ago. Through that […]

Senior Living Operators Explore Dynamic Pricing Models to Boost Sales Flexibility

This story is part of your SHN+ subscription In 2025, senior living operators are setting rental rates with surgical precision to both attract move-ins and make up care costs. As the operational cost of providing senior living services remains high, some senior living operators have explored dynamic pricing. In a nutshell, dynamic pricing is a […]

Purpose, Transparency Help HRA, Watercrest, Solinity Overcome ‘Sea of Sameness’ in Senior Living Sales

In senior living, making a good first impression can make or break a sale. But it’s an opportunity that only comes once. Sales leaders with operators including Watercrest Senior Living, Harbor Retirement Associates and Solinity know that fact all too well, which is why they prioritize tours and first meetings that get prospects to move […]

5 CEOs Respond to ‘Disruptive Mindshift’ of Senior Living Consumers

Connecting with the senior living customer of today is no easy feat, as operators face a customer base, led by the Baby Boomer generation, that is more tech-savvy and demanding of individualized wellness and lifestyle offerings. “They want choice and they have come with a disruptive mind-shift,” Lifespace Communities CEO Jesse Jantzen said during a […]