What 10 Senior Living Sales and Marketing Leaders See Ahead in 2025

Tickets are still available for the Senior Housing News Sales and Marketing Conference on Feb. 18th and 19th in Bonita Springs, Florida. Hear insights like these and more from industry experts navigating the changing environment of senior living sales and marketing efforts. Senior living operators are evolving sales and marketing practices to meet growing demand […]

Sonida, Beztak, Priority Life Care Pivot to Local Marketing, Shifting Relationships With Referral Partners

Hear more insights regarding sales and marketing at the Senior Housing News Sales & Marketing Conference in Bonita Springs, Florida, on Feb. 18 and 19. Buy tickets here. Senior living operators are shifting their internal marketing strategies this year in an effort to generate more organic leads – and in some cases, they are changing their […]

‘Hit the First Year Hard’: Inside Lease-Up Strategies of Benchmark, LCS, Mather, The Springs Living

Achieving strong lease-up before and after a community opens is critical for setting the stage for a new project reaching stabilization – and not an easy feat. Operators must contend with local market competition, sometimes within new markets; balance sales and marketing tactics to raise brand awareness; and leverage seemingly every department involved in community […]

Senior Living Providers Expand Budgets, Set Investment Priorities for 2025 Sales and Marketing 

Senior living occupancy has been on the upswing, but maintaining that momentum could require larger investments in sales and marketing for 2025. Beztak, for instance, has increased its sales and marketing budget over the last several years, from around $900,000 in 2023 to just over $1 million in 2024. For 2025, that amount is anticipated […]

Where You Live Matters 2.0: Inside the Renewal of ASHA’s Senior Living Referral Site 

Earlier this year, the American Seniors Housing Association (ASHA) relaunched its Where You Lives Matters website to serve as a “game-changing new tool” for online lead aggregation.  Initially launched in 2016, the independent website failed to gain traction with operators while still being a viable educational resource for consumers seeking answers about senior living. With […]

How Arrow Senior Living, Beztak, Discovery Built 3 Award-Winning Sales and Marketing Campaigns

Sales and marketing teams from across the senior living industry are using a variety of new ideas and campaigns to boost sales and attract future residents. Sales and marketing teams in 2024 have the challenge of appealing to both today’s and tomorrow’s residents. Given that baby boomer preferences are somewhat nuanced, operators have tried to […]

How HDG, Mather, Experience Senior Living Use Dining as a Marketing Differentiator

Senior living operators are evolving sales and marketing, and dining is taking a larger role in helping showcase a community to prospective residents. Dining rooms, chef-prepared meals and culinary-focused amenities have long been a feature in senior living tours. But in 2024, culinary teams are stepping up to captivate prospects with health-focused, organic options and […]

Not Playing Catch-Up: How HDG, LifeStar, Sunshine Retirement Sell Senior Living to a New Generation

With the incoming wave of baby boomers preparing to enter the senior housing market, providers are having to focus on new ways of connecting with future residents. The sector is becoming more transparent, preparing for residents to largely do their own research and employing a variety of methods for reaching potential residents, including in both […]

Belmont Village, Sodalis, Trustwell Evolve Sales Tactics to Improve Lease-Up

In 2024, the senior living industry is on track to finally regain pre-pandemic occupancy levels after years of pandemic hardship. But getting there will require a year of focusing on lease-up for many operators.  Operators including Belmont Village, Sodalis Senior Living and Trustwell Living have overhauled sales and marketing to prioritize getting residents through the […]