Nearly Half of Senior Living Operators Expect to Grow Marketing Budgets This Year

A sizable portion of senior living operators who answered a survey – 49% – expect to spend more on marketing in the next 12 months. That’s according to a new analysis from Senior Housing News and Dreamscape Marketing. The survey included responses from 99 senior living professionals, who answered questions between mid-December, 2023; and mid-January, […]

‘Solid Momentum’: Watermark, Heritage, Treplus Hone Sales Strategies for 2024

Senior living operators made progress and notched plenty of wins in sales and marketing in 2023. This year, sales leaders with operators including Heritage Senior Living, Watermark Retirement Communities and Treplus Communities are building on that momentum. All the while, they are mulling transparency of resident rates, the integration of artificial intelligence (AI) into marketing […]

Former NBA, Reality TV Star Lamar Odom Aims to Bring ‘Transparency’ to Senior Living Referrals with ZNest.com Deal

Former National Basketball Association (NBA) star Lamar Odom’s senior living referral business, Odom Senior Care, has been acquired by ZNest.com, according to a news release published on Wednesday.  In an interview with Senior Housing News, Odom said he wants to bring more transparency to the industry to help prospective residents understand pricing, amenities and care […]

Senior Living Marketers Maintaining or Increasing Budgets in Coming Year as Competition Heats Up

Senior living marketing leaders are either holding onto or ramping up their marketing budgets in the next 12 months as competition for leads from other operators remains a top challenge. Looking ahead, many predict that online research will be the most critical aspect of their digital strategy to drive census growth this year. That’s according […]