Senior living operators have sought to capitalize on the industry’s so-called shift to digital by overhauling their websites, changing web strategies and generally doing things differently than only a few years ago. One big reason for them doing so is that baby boomers are fast approaching, and they are bringing with them new preferences for […]
With the incoming wave of baby boomers preparing to enter the senior housing market, providers are having to focus on new ways of connecting with future residents. The sector is becoming more transparent, preparing for residents to largely do their own research and employing a variety of methods for reaching potential residents, including in both […]
In 2024, the senior living industry is on track to finally regain pre-pandemic occupancy levels after years of pandemic hardship. But getting there will require a year of focusing on lease-up for many operators. Operators including Belmont Village, Sodalis Senior Living and Trustwell Living have overhauled sales and marketing to prioritize getting residents through the […]
Senior living providers must adapt to a new sales landscape in 2024 where tours and leads may be plentiful, but improving move-ins and conversions remains a harder task. Operators have changed sales processes and increased investment in tech to support operations, from clinical to sales departments that have led the industry into a new era […]
A sizable portion of senior living operators who answered a survey – 49% – expect to spend more on marketing in the next 12 months. That’s according to a new analysis from Senior Housing News and Dreamscape Marketing. The survey included responses from 99 senior living professionals, who answered questions between mid-December, 2023; and mid-January, […]
This content is available through your SHN+ subscription Demand for senior living is high in 2024 – but to attract prospects, operators must work to personalize the sales experience from start to finish. From revamping how inquiries are handled to how conversions are made, many aspects of the senior living sales process have changed in […]
Senior living operators made progress and notched plenty of wins in sales and marketing in 2023. This year, sales leaders with operators including Heritage Senior Living, Watermark Retirement Communities and Treplus Communities are building on that momentum. All the while, they are mulling transparency of resident rates, the integration of artificial intelligence (AI) into marketing […]
This content is available as part of your SHN+ subscription This economic cycle is going to feel like a “slow-moving train wreck.” Shankh Mitra, CEO of Welltower (NYSE: WELL), said that last week at the National Investment Center for Seniors Housing & Care (NIC) Fall Conference in Chicago. And his comments were reinforced the next […]
A new generation of older adults is entering the senior living industry, but operators vying for their business can’t simply rest on their laurels. The baby boomers are bringing with them a range of desires and needs out of senior housing communities, and to attract them, operators need to shift their perspective by listening and […]
Former National Basketball Association (NBA) star Lamar Odom’s senior living referral business, Odom Senior Care, has been acquired by ZNest.com, according to a news release published on Wednesday. In an interview with Senior Housing News, Odom said he wants to bring more transparency to the industry to help prospective residents understand pricing, amenities and care […]
