Arrow Senior Living is scaling up in the Midwest, differentiating itself with a sales approach to drive earlier move-ins and longer lengths of stay. “Although adult children are the initial inquiry into senior housing, they’re not the consumer,” Arrow founder and CEO Stephanie Harris told Senior Housing News. “I think our industry has gotten lost […]
Like many adult children, Kent Lewis had a frustrating time researching senior care options when his father suffered a minor stroke a couple years ago. What stood out most for Lewis, president and founder of Anvil Media in Portland, Oregon, were the multiple times he was asked to provide the same basic information when touring […]
With shiny new supply flooding various markets around the country, senior living communities must make a good first impression on prospective residents, or they will quickly lose customers to the competition. In this environment, providers are wise to invest in stellar model units and to focus on reception and common areas that prospects first encounter. […]
Senior housing is at an inflection point, and providers that are in denial about this likely won’t survive as the industry enters its next phase. “Our industry is maturing, it’s becoming an accepted real estate asset class. And if that’s the case, there’s always going to be a new building, and there’s always going to […]
Aging Media Network launched its fifth digital publication, Hospice News, covering the $28 billion business of hospice and palliative care. As demand for hospice continues to grow, Hospice News will provide industry insights, information, and analysis that leaders, investors, and policymakers need to navigate this evolving business and regulatory landscape. Visit www.hospicenews.com for the latest coverage or […]
Facebook’s changes to its advertising algorithms to prevent discrimination in housing, credit and employment ads will likely have little impact overall on the senior living industry. For luxury age-restricted communities, however, the changes could mean a longer sales process for leads cultivated online. Facebook announced Wednesday it reached a landmark settlement with civil rights groups […]
“Our local health care system won’t let marketers into their building. I have to find sneaky ways to get in there.” These are the words of a sales and marketing director at a standalone memory care community, who spoke to Senior Housing News for this installment of “Confessions.” The goal of this series is to […]
With occupancy currently under pressure, senior living providers have to be at the top of their sales and marketing game. They must know their consumer base, have a strong brand that translates into an appealing value proposition, and perhaps even reconsider some conventional wisdom. These were among the insights shared by a trio of leaders […]
There’s no accounting for why certain internet content goes viral. Who’s to say why Chewbacca Mom racked up more than 145 million Facebook views? But last week, a Facebook post about the possibility of retirement living at a Holiday Inn went viral — and senior housing providers should consider why it struck a nerve with […]
“If I could count the number of times I was shown a pool table for a family looking for dementia care, I could scream.” These words are from the leader of a senior living placement service — the company’s agents meet with prospective residents and their families, advise them on options, and accompany them on […]
