In the Pipeline: ThriveMore Plans North Carolina Development; Miami Jewish Health Opens Affordable Community in Florida

In the Pipeline is part of your SHN+ subscription In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: Planned ThriveMore approves life plan community development Not-for-profit senior living provider ThriveMore announced plans have advanced […]

Senior Living Industry Must Not Forget LGBTQ+ Residents, Workers As Demand Rises

This story is part of your SHN+ subscription There are millions of gay and trans senior living residents and workers in the U.S. Operators must not forget them as demand and occupancy grow. In 2026, the senior living industry is stuck in a supply-demand imbalance in which operators are opening few new communities but demand […]

Occupancy, Pricing, Staffing: 5 Senior Living Operators Share Top Revenue Mistakes to Avoid 

This story is part of your SHN+ subscription Higher occupancy and even resident rental rates don’t always mean higher margins. That makes senior living expense and revenue management even more critical in 2026. With that in mind, Senior Housing News reached out to operational leaders or executives at five senior living companies to learn how […]

In the Pipeline: Willow Valley To Open Memory Center; MorningStar Starts in Kansas

In the Pipeline is part of your SHN+ subscription In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: In Progress MorningStar Senior Living, Confluent Development start in Kansas Senior living provider MorningStar Senior Living […]

Why Senior Living Operators Must Embrace Failure to Innovate

This story is part of your SHN+ subscription Failure is not something most senior living operators want to experience, but they should embrace it when it happens. Senior living operators should be willing to green-light investments in tandem with seeking new partnerships in the name of improving operations. Innovation is a nebulous word that can […]

Brookdale, Atria, Sonida, Other Senior Living Operators Adapt to Industry’s Supply-Demand Imbalance

This story is part of your SHN+ subscription Senior living operators have entered a new era of little growth and narrowing capacity. Some companies are rethinking their operational strategies as a result. High demand for senior living but difficulties getting new development projects in the ground has led to tighter conditions in certain markets. Where […]

In the Pipeline: Minto Communities USA, Margaritaville Expanding To Texas; MorningStar Starts Construction in Arizona

In the Pipeline is part of your SHN+ subscription In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: Planned Latitude Margaritaville, Minto Communities plan Texas development Margaritaville Holdings and Minto Communities USA recently announced […]

Despite Long Development Cycles, Universities Offer Opportunities for Senior Living  

This story is part of your SHN+ subscription As the senior living industry continues to bridge the intergenerational divide, one setting is beginning to become more popular, presenting an opportunity for operators and developers: the college campus. Having senior living communities on or very near university campuses isn’t a new concept by any means, with […]