Inside Benchmark’s Branches Middle Market Strategy

Four years ago, Waltham, Massachusetts-based senior living provider Benchmark launched The Branches. The assisted living and memory care-focused brand targets the middle market, promising communities that offer a more affordable price point without sacrificing their attractiveness or approach to activities and socialization. Founded in 1997, Benchmark brings in about $500 million in annual revenue and […]

SHN+ Report: Strategies for Mixed-Use Development in Senior Living

Key Takeaways: The difference between vertical, horizontal, and master plan mixed-use, and how senior living providers can successfully execute each model The strategies senior living providers can use to take advantage of the growing opportunities in mixed-use development The risks and rewards of senior living providers taking on landlord responsibilities The most creative approaches providers […]

SHN+ Report: The Senior Living Smart Home Revolution

Key Takeaways: Smart home technology will eventually be the foundation of senior living’s offering Smart tech can enhance nearly every physical object in a senior living unit, including beds, lights, thermostat, stove, fridge, locks, doorbells Amazon, Best Buy, Google and other tech giants are going big on smart tech for seniors Senior living can use […]

How Brookdale’s HCA Deal Could Go Beyond Home Health

Last week brought the news that HCA Healthcare (NYSE: HCA) is paying $400 million for an 80% stake in the home health and hospice business of Brookdale Senior Living (NYSE: BKD). The move had long been rumored, with Brookdale’s need to shore up liquidity in the face of pandemic-related expenses adding urgency in recent months. […]

COO Outlook: Expect Senior Living Occupancy Rebound, Workforce Challenges in 2021

With the senior living industry largely focused on when occupancy will start to recover, chief operating officers with provider companies are focused on rebuilding census — and feeling optimistic about the prospects for 2021. In fact, several COOs indicated that they are less worried about restoring occupancy than they are about looming workforce challenges. With […]

In the Pipeline: United Properties Plans Senior Co-Op; Frontier’s Growing Portfolio

Construction: In progress United Properties Plans Senior Cooperative Project Near Denver United Properties is planning to open a senior cooperative community in Westminster, Colorado. The community Applewood Pointe of Westminster, is planned to include 85 homes with an average size of about 1,500 square feet. Amenities are set to include a great room, library, club […]

Memory Care Sector Starts to Stabilize, Rebuild After Harrowing Pandemic Challenges

The Alzheimer’s Association recently released a report that found patients with dementia were more likely to contract Covid-19 than their healthier counterparts. It’s a reality known all too well by memory care providers, which had endured several years of headwinds before the pandemic forced them to confront even more harrowing challenges.  Now, they are trying […]

Inside Discovery’s Bid to ‘Scale, Not Fail’

Of all the recently announced transactions related to Healthpeak’s (NYSE: PEAK) senior housing exit, Discovery Senior Living’s acquisition of 16 properties is especially noteworthy. That’s because the deal brings Discovery’s portfolio to nearly 70 communities and makes the company one of the 10 largest senior living providers in the United States by unit count, according […]

In the Pipeline: Watercrest, St. Joe Open Florida Community; University Collaboration in Oklahoma

Construction: In progress Resort Lifestyle Communities held a Feb. 18 ceremony event to mark the groundbreaking of a new senior living community in Morrisville, North Carolina. The $30 millon community, Brier Pointe, is slated to have an in-house bank, pharmacy, general store and salon that are all open to the public. Residents can choose from […]

The Battle for Senior Housing Occupancy is About to Begin

During our recent virtual Sales Summit, Oakmont Senior Living COO Matt Stevenson said something that caught my attention: “When we look in most markets, we’re hovering around 10% to 11% penetration … to fully recover as an industry, we’ve got to get that to 15% levels.” His point was that, with the vaccine rollout enabling […]