An older woman gets dressed and makes sandwiches for a mysterious visitor. The visitor, a man in mid-50s, looks nervous as he tells he’s taking her somewhere special. He’s even packed her bag. The woman is excited and almost giddy on the ride there, thinking she’s going on a date – until she realizes their […]

Certus Premier Memory Care is seeking to develop more research-based practices as it grows its services for the next generation of older adults living with dementia. The Orlando, Florida-based company recently opened its fifth standalone memory care community, Certus Premier Memory Care Living at Dr. Phillips, in suburban Orlando, Florida. The company was founded in […]

Senior living provider Silverado is passing the torch to a new top leader, but longtime CEO and co-founder Loren Shook isn’t going anywhere just yet. Last month, Irvine, California-based Silverado announced Shook is transitioning his leadership duties to Wayne Sanner, who is now the company’s “CEO designate.” In the coming 12 months, Shook will help […]

Frontier Senior Living CEO Greg Roderick sees a future in which success hinges on memory care demand and operators’ ability to cater to it in a new way. To get there, Dallas, Texas-based Frontier has bolstered training and improved staff retention coming off of a 2024 campaign that saw the launch of the company’s in-house […]

A new coalition of organizations spanning multiple industries aims to inform how future communities, including senior living properties, are built to emphasize cognition and brain health. In February, architecture, interior design and advisory firm HKS announced the formation of the Building Brains Coalition, a group that is designed to bring together professionals in the fields […]

Third-party senior living operator and developer Certus Living is rolling out a new dementia care program at a large well-known life plan community in Dallas in an effort to provide more of a “five-star feel” to residents living there. The operator’s newly launched Vitalize program brings together a range of research-based lifestyle and programming into […]

Memory care isn’t a typical offering in age restricted, for sale 55-plus communities. One California-based physician is aiming to change that. Dr. Raj Kalra is forging ahead with the new concept, dubbed Aroha Memory Care. Raj Kalra and Nisha Kalra, a dentist and board certified in lifestyle medicine, are preparing to open a new community […]

Senior Resource Group (SRG) is continuing to expand its memory care operation with an eye toward meeting the demand of its future residents. SRG late last year acquired two communities with memory care neighborhoods and increased the company’s capacity to serve memory care settings at its communities. One of the acquisitions was a life plan […]

In 2025, the big challenge for memory care operators is not necessarily staffing or quality of care – it’s growth. According to the Alzheimer’s Association, the number of people living with Alzheimer’s in the U.S. is projected to rise to almost 13 million by 2050. No doubt, that growth means big demand for memory care […]

The memory care sector continues to bring new opportunities and create new challenges, with operators looking to improve operations and improve resident care. In 2025, operators see strong demand for senior living as favorable demographic trends persist, but getting communities to have strong occupancy and net operating income is not a guarantee. The cohort of […]