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‘Helping Them Thrive’: Inside Brightview Senior Living’s Memory Care Growth
By Austin Montgomery| September 16, 2025Brightview Senior Living has grown its memory care program following a 2024 partnership with Curana Health in an effort to better serve its next generation of residents. For over a year, Brightview has partnered with Curana Health to offer in-residence, value-based primary care services for Medicare beneficiaries. “We’re not just caring for people living with […]
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Evergreen Sees Opportunity for Memory Care Growth Amid Strong Demand
By Austin Montgomery| September 16, 2025Evergreen Management sees many opportunities ahead to grow in high acuity senior living as the company absorbs over 50 new memory care communities from ProMedica’s Arden Courts brand. In August, Evergreen assumed management of the operating business from ProMedica for 53 Arden Courts memory care communities along with 11 Auberge memory care properties. Evergreen is […]
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Frontier, SRG and EverTrue Reimagine Dementia Care with Purpose-Driven Models
By Austin Montgomery| September 16, 2025Challenges in memory care are driven by rising acuity of residents leading to shorter lengths of stay, combined with changing customer demands. These factors have forced senior living providers to think differently about their operations in memory care. This comes as the senior living customer today continues to change, even within higher acuity assisted living […]
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A California appellate court has upheld a judge’s previous decision to dismiss criminal charges against Silverado and several of its leaders. CEO Loren Shook, along with company leaders Jason Russo and Kim Butrum, previously faced more than a dozen felony counts of elder endangerment and violation causing death. Irvine, California-based Silverado also faced charges. Former […]
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A new study has shown evidence that certain kinds of exercise and diet changes help older adults at risk of cognitive decline improve their cognition. That’s according to the Alzheimer’s Associations POINTER Study, a two-year, multi-site clinical study that measured the effects of lifestyle interventions in older adults. The study included 2,111 participants with a […]
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Senior Lifestyle is retooling and enhancing its memory care program to meet incoming demand as high acuity needs continue to drive providers to strengthen their models to slow the cognitive decline of residents. Through the company’s Embrace memory care program, the Chicago-based senior living provider operates 42 memory care communities spanning approximately 1,4000 units. New […]
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Pegasus Senior Living is preparing for a future in which the industry must cater to higher acuity needs and cognitive care. The Dallas, Texas-based senior living provider in 2025 is continuing to grow its Connections memory care program, which is based on neuroplasticity and cognitive stimulation therapy with personalized brain health initiatives. This is all […]
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Azura Memory Care is solidifying operations and growing its Midwest regional footprint through development in anticipation of high-acuity demand in the future. The company’s portfolio currently numbers four communities in Wisconsin, with a fifth property under development set to open later this year, Azura Memory Care is pivoting away from relationships with institutional investors toward […]
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National Health Investors (NYSE: NHI) is accelerating its acquisition pipeline in an effort to grow its higher acuity memory care segment with new operator relationships. To make the most of macroeconomic conditions favoring real estate investment trusts (REITs), NHI is seeking to acquire a range of properties as development remains muted, including high-acuity assisted living […]
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Research-driven, highly skeptical and emotionally involved – these are some of the main characteristics of the adult child in the memory care sales process. As a new generation of older adults arrives in memory care, they are bringing with them their adult children belonging to Generation X. Now, memory care operators are reacting and meeting […]


