Featured Stories
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Marketing Tactics to Bust the ‘Raisin Ranch’ Stereotype of Senior Living
The “home.” The raisin ranch. The drooly dropoff. These are some of the terms consumers have given senior living communities over the years. And silly as they may seem, they are among the hardest perceptions for providers to shake off, according to Jeremy Johnson, vice Read More »
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The Rewards—and Risks—of Senior Living Providers as Retail Landlords
The year was 2008, and Presbyterian Homes & Services had a plan for a new mixed-use senior living community. The Minnesota-based senior living provider would develop The Promenade of Wayzata, 14.5 acres of retail, all-ages condos, a hotel and 326 units of assisted living, memory Read More »
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Senior Living Providers Still Unprepared for Coming Wave of New CEOs
In only a few years, many senior living organizations will be tasked with choosing new CEOs, but that doesn’t mean they’re prepared. In a recent survey, Chicago-based specialty investment bank Ziegler found that more than 70% of not-for-profit senior living CEOs are expected to retire in Read More »
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