Creating Culture: How 6 Senior Living Operators Bring People Together

Most senior living operators believe that having a good company culture can mean the difference between success and failure. But what exactly is culture and how does one build it? Building culture is a difficult and often nebulous task, but providers are taking steps to improve their companies’ cultures one hire at a time. Turnover hurts culture, which many operatorsview as a necessity for improving occupancy and net […]

Aspenwood, Kendal Corp., Viva Senior Living Redefine Staffing for Industry’s Next Chapter

Senior living providers are adapting staffing strategies in 2026 to enhance flexibility and offer a career ladder while matching labor costs to resident care needs.  During a recent Senior Housing News webinar, leaders with The Aspenwood Company, Kendal Corporation and Viva Senior Living described a 2026 staffing environment shaped by increased resident acuity, high demand contrasted by a small number of younger staff […]

Sagora Senior Living Invests in Memory Care Training to Boost Empathy, Care Coordination

Sagora Senior Living is investing in new training for staff within its Pathways memory care program in an effort to better educate staff, families and the public about dementia and cognitive change. The operator launched the “Dementia Live” program last month. It uses immersive experiences in training modules that are built to create empathy and […]

American Healthcare REIT Names New CEO, Prosky Retiring

American Healthcare REIT (NYSE: AHR) announced a slate of leadership changes on Thursday, including longtime CEO and President Danny Prosky’s retirement. The company named American Healthcare REIT Chairman of the Board Jeff Hanson incoming CEO, along with promoting COO Gabe Willhite to president. Willhite will retain his COO role following the promotion, the company announced […]

Senior Living Operators Worry Losing ‘Invaluable’ Workers As Trump Admin Continues Deportations

The Trump administration has deported tens of thousands of migrants. Senior living operators, who already employ many immigrant workers, are worried about the impact on their staffing looking ahead. Alexandria, Virginia-based Goodwin Living is an operator that has lost workers over the past several months due to changes in the visa process, particularly workers from […]

Short and Frequent: Senior Living Operators Embrace Bite-Sized Training to Balance Workloads

Senior living operators are using shorter but more frequent training sessions for frontline staff to balance education with managing their already busy workloads. Companies, including American House Senior Living, are embracing those practices across their portfolios. American House has a requirement for its staff to attend 30 minute training sessions every pay period, according to […]

Like Selling a Mercedes: How Senior Living Sales Teams Balance Incentives, Value 

Senior living operators are keen to maintain the value of senior living, and that can make them hesitant to offer discounts and incentives. Independent living operators offered on an average a discount of 12.1% between asking and rental rates, totaling about 1.5 months between December 2024 and 2025, according to National Investment Center for Seniors […]

A Place for Mom Names Chief Marketing Officer Amid Marketing Shift

A Place for Mom has appointed Chris Milone as its new chief marketing officer with plans to further build out the referral platform and better align it with AI-powered search engines. Milone’s top priorities in the role are diversifying the company’s messaging, enhancing the experience of the company’s website users and updating its website with […]