Confessions of a Marketing Director: I’m Shut Out by Hospitals, Challenged by New Senior Living Competition

“Our local health care system won’t let marketers into their building. I have to find sneaky ways to get in there.” These are the words of a sales and marketing director at a standalone memory care community, who spoke to Senior Housing News for this installment of “Confessions.” The goal of this series is to […]

Premier Senior Living CEO: We Succeed By Selling Care, Not Glitz and Glitter

Health care versus hospitality: it’s an ongoing debate in the senior living industry today. High-end properties with resort-style amenities grab headlines, but other companies are committed to a different niche. For Premier Senior Living, success lies in maintaining a laser-focus on care and marketing that expertise. The New York City-based company currently has 23 assisted […]

Multifamily, Hotel Developer Legendary Introduces Luxury Senior Living Brand

Within the next two weeks, construction is slated to start on the first Legendary Living senior housing community. Legendary Living is the new senior living arm of Legendary LLC, a Destin, Florida-based real estate development and management firm that has specialized in luxury hotel, multifamily and resort properties since its founding in 1991. Through this […]

New Report: The Race for Evidence-Based Memory Care Dining

By the year 2050, more than twice as many people than today are projected to have Alzheimer’s, while the total number of dementia patients could be up threefold. And no one agrees how to feed them. In interviews with memory care operators, chefs, food service providers, dietitians, gerontologists and outside thought leaders, a clear picture […]

Silverado Building Hospice Into Stronger Operational Tentpole

Silverado hosted a belated opening celebration for its new hospice in the Chicago suburb of Des Plaines, Illinois on Wednesday, Oct. 10. The facility quietly opened in February. Silverado also opened a hospice serving the Dallas/Ft. Worth area in Addison, Texas last month. The total number of hospices under the Silverado umbrella is now at […]

Senior Living Providers Test New Tools for Person-Centered Memory Care

Caring for older adults living with Alzheimer’s is not getting any easier, but there are some innovative person-centered care programs and tools that could aid senior living providers in enhancing the wellbeing of residents living with the incurable disease. And they couldn’t come at a better time. An estimated 5.7 million Americans currently live with Alzheimer’s, […]