Senior living resident rate growth moderated from levels seen in 2025 for independent living and accelerated for assisted living, according to new NIC data. In March, NIC data showed that year-over-year rate growth for in-place and asking rates was 6.1% and 7.4%, a deceleration compared to the same period last year. Assisted living showed strong year-over-year […]
Category: Independent Living
The senior living hospitality versus health care debate is seemingly over. In 2026, operators believe they must offer both things to new residents, even on the lower end of the acuity spectrum. Data from the American Seniors Housing Association (ASHA) and ProMatura shows that the average age of independent living residents in 2025 was 80.6 […]
Senior living providers are adding more independent living units to their portfolios in 2026 as demand for the product type stays hot. Older adults want to age in place, the data continually shows. An AARP study in 2024 found that 75% of older adults want to stay in their homes as they grow older, but […]
A research-based independent aging program spun off from the University of Michigan aims to improve longevity for older adults, including those residing in senior living communities. Founded by five scientists and clinicians with decades of aging research experience among them, HealthyLifetime is an eight-week program offering one-on-one coaching to support longevity and lifestyle management for […]
Active adult operator Greystar is growing its reach into the independent living sector in a move that will broaden the company’s offerings to even more older adults. The Charleston, South Carolina-based real estate company is launching a new third-party management business to operate independent living communities for other owners. Unlike the company’s active adult management […]
Independent living operators can better cater to the incoming generation of older adults, according to Fynn Chief Marketing Officer and industry veteran Tod Petty, but only if they can help them age in place in a more dignified way. Petty believes that older adults entering independent living communities are not downsizing and that they expect […]
New data is underscoring the important link among senior living residents’ sense of “feeling at home,” their satisfaction and an operator’s financial success. That’s according to the 2025 Independent and Assisted Living Feel at Home Report by the American Seniors Housing Association (ASHA) in partnership with the ProMatura Group. The study profiled over 4,500 residents […]
The Community at Sunset Wood, a single-site nonprofit independent living community in upstate New York, is among the last of its kind. The community, which has served older adults in the area since 1882 in one way or another, is one of the few, if not the last, community developed under the U.S. Department of […]
The senior living industry is on the cusp of demographic-driven demand that could spur above average revenue growth through 2029. That’s according to a recent report published by commercial real estate advisory firm Green Street. The report forecasts that market revenue per available foot (RevPAF) will increase to around 5.5% through 2029 as accelerating demand […]
Independent living operators picked up the pace of resident rent growth in the third quarter of 2024 after a period of deceleration earlier in the year. independent living initial rates were 12.2% higher in September, 2024 than in the same period one year prior, according to a new analysis from the National Investment Center for […]
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