Senior Living Must Scrap Old Playbooks as Change Sweeps Industry

Senior living is in a period of tremendous change and upheaval. Providers must accept this and get creative if they are to survive and thrive, five senior living executives said this week at the Argentum conference in San Antonio.   “I think the common theme is change — change in how we operate, change in […]

Why Senior Living Providers Start Medicare Advantage Plans Despite Low Margins

Some senior living providers that have succeeded on a private-pay model with robust margins are now starting their own Medicare Advantage insurance plans — diversifying into a complicated business with much thinner profits. There is no simple explanation for why organizations such as McLean, Virginia-based Sunrise Senior Living and Bloomfield, New Jersey-based Juniper Communities are […]

Juniper, Marquis Execs: Launching a Medicare Advantage Plan is Daunting, Rewarding

Launching a Medicare Advantage (MA) insurance plan is a huge undertaking for a senior living provider. However, the work and risks involved could be worthwhile, considering recent changes to the MA program and trends shaping the senior living industry — and some organizations are taking the leap, starting their own plans and creating a template […]

How Senior Living Providers Can Profit as Medicare Advantage Gains Momentum

There is likely significant financial upside for senior living providers who embrace care coordination and Medicare Advantage (MA) — and a potential big risk for those that don’t. That was the central argument posed in a panel discussion at the National Investment Center for Seniors Housing & Care (NIC) spring conference in San Diego. Under […]

New Medicare Advantage Changes Expand Senior Living Opportunities

Recently announced Medicare Advantage policy changes could open up new opportunities for senior living providers, further accelerating the transformation of the industry’s dominant private-pay revenue model. “Senior living providers are crazy if they don’t start thinking about housing/health care integrated products,” Anne Tumlinson, founder and CEO of Anne Tumlinson Innovations, told Senior Housing News, in […]

Juniper CFO Chuck Hastings: Senior Living Providers Must Avoid 2 Common Missteps

In his two decades in the senior living industry, Juniper Communities CFO Chuck Hastings has seen many changes, but one stands out: consumers’ evolving expectations and needs. And failing to keep up with customers can have dire consequences. “That is where a company can make some real financial missteps … when they don’t listen to […]

Top Senior Housing Trends for 2019

Senior housing providers and other industry stakeholders may be feeling a sense of dread going into 2019. Occupancy is at a low point, labor expenses are surging amid sharp workforce challenges, new competition continues to pressure certain markets, construction costs are up and aging baby boomers are not yet entering communities in huge numbers. While […]

Senior Living Executive Forecast: 2019 Business Trends, Challenges, Opportunities

In 2019, senior living providers need get over a “me first” mentality and get collaborative. Occupancy will remain stagnant and workforce challenges will grow more complicated, but changes in the U.S. economy and health care system could alleviate some pressures and create business opportunities. However, to take advantage of opportunities, providers might need to “detonate” […]