3 Covid-19 Predictions for Senior Housing: Occupancy, Pandemic Duration, Industry Recovery

The senior housing industry is facing steep challenges that shift each day as the Covid-19 pandemic spreads and the nation’s response evolves. In this dynamic environment, making predictions could be a fool’s errand, yet owners, operators and investors are seeking some basis around which to craft strategies. With this in mind, here are three scenarios […]

Marketing in the Face of Covid-19: Senior Living Teams Get Creative

The Covid-19 pandemic is disrupting the senior care industry in unimagined ways, and likely will for the foreseeable future. In spite of lockdowns and precautionary measures taken by operators and owners across the country, however, senior living communities remain open for business — and sales and marketing teams are remaining busy but working in drastically […]

30% Medicare Advantage Penetration Rate in Senior Living Presents ‘Tremendous Opportunity’

About 30% of assisted living residents are enrolled in a Medicare Advantage (MA) plan, which is just slightly lower than the roughly 34% of seniors living in private housing who are enrolled in MA. Nearly the same percentage of independent living residents — almost 31% — are Medicare Advantage beneficiaries, according to a new data […]

Juniper CEO Anticipates Amazon Effect, Seeks New Development Partner

Her recent induction into the American Seniors Housing Association (ASHA) Hall of Fame gave Juniper Communities CEO Lynne Katzmann reason to reflect on her past, but it didn’t take long for her to re-focus on the future. “It’s going to be a big year for change,” she told Senior Housing News, just a few hours […]

Aegis President: Senior Living Industry Must Reposition Quickly to Attract Talent

Going into 2020, Aegis Living is taking an entrepreneurial approach to meet intense workforce challenges. And the provider’s president, Kris Engskov, is pushing for a broader industry effort. “I am concerned about how fast we need to reposition the industry,” he told Senior Housing News. Specifically, Engskov does not believe that senior living as a […]

Most-Read Senior Housing News Stories of 2019

Alexis Ohanian’s predictions about senior living disruption caught the attention of Senior Housing News’ readership last year. The Reddit co-founder’s interest in developing tech solutions for seniors was our top-read story of 2019, ending a two-year stranglehold on the top spot by Jimmy Buffett’s Latitude Margaritaville expansion. In fact, the intersection of innovation and senior […]

After ‘Existential Crisis,’ Nonprofit SFCJL Creates Byer Square Membership Model

In 2013, the San Francisco Campus for Jewish Living (SFCJL) was facing a dire situation. Reimbursement cuts being contemplated by the state of California posed a serious threat to its skilled nursing-focused business model, and the organization’s leaders recognized that they needed to radically reinvent the nonprofit to safeguard its future and continue to fulfill […]