Juniper’s New Programming Model Gets Dramatic Start with Broadway Senior

The title song to the musical Cabaret was most famously performed by Liza Minnelli — but it took on new layers of meaning when sung by Susanne Hinrichs. Hinrichs is an 89-year-old resident of Juniper Communities’ senior living campus in State College, Pennsylvania. She found herself performing Cabaret because Juniper is piloting an ambitious new […]

Atria CEO Moore Anticipates 5-Brand Portfolio Within a Year

As the partnership between Atria Senior Living and real estate developer Related Cos. continues to take shape, Atria CEO John Moore remains committed to the multi-brand portfolio approach — and he says an expansion is on the way this year. Currently, Atria operates communities under three brands, and Moore believes the company will reach five […]

Senior Living Must Scrap Old Playbooks as Change Sweeps Industry

Senior living is in a period of tremendous change and upheaval. Providers must accept this and get creative if they are to survive and thrive, five senior living executives said this week at the Argentum conference in San Antonio. “I think the common theme is change — change in how we operate, change in technology, […]

Why Senior Living Providers Start Medicare Advantage Plans Despite Low Margins

Some senior living providers that have succeeded on a private-pay model with robust margins are now starting their own Medicare Advantage insurance plans — diversifying into a complicated business with much thinner profits. There is no simple explanation for why organizations such as McLean, Virginia-based Sunrise Senior Living and Bloomfield, New Jersey-based Juniper Communities are […]

Juniper, Marquis Execs: Launching a Medicare Advantage Plan is Daunting, Rewarding

Launching a Medicare Advantage (MA) insurance plan is a huge undertaking for a senior living provider. However, the work and risks involved could be worthwhile, considering recent changes to the MA program and trends shaping the senior living industry — and some organizations are taking the leap, starting their own plans and creating a template […]

How Senior Living Providers Can Profit as Medicare Advantage Gains Momentum

There is likely significant financial upside for senior living providers who embrace care coordination and Medicare Advantage (MA) — and a potential big risk for those that don’t. That was the central argument posed in a panel discussion at the National Investment Center for Seniors Housing & Care (NIC) spring conference in San Diego. Under […]