In the last two decades, Serenbe has gained a reputation as a pioneering wellness community, incorporating intergenerational living as a key principle. Now, plans are in the works to develop a seven-acre campus within Serenbe to more intentionally enable aging in place, putting the community at the forefront of several trends in senior living. “We’re […]
Juniper Communities
With a new cohort of older adults entering senior living communities nationwide, Juniper Communities is taking a fresh approach to identifying just what the next generation of consumer wants — and membership-based offerings are playing a big role in that process. In August of last year, the Bloomfield, New Jersey-based senior living operator launched Catalyst, […]
The last week brought major health care business news — including the creation of a new home health giant valued at nearly $10 billion — that bears careful consideration by senior living providers. The new at-home care organization is being created through the merger of Option Care Health (Nasdaq: OPCH), a major provider of home […]
Value-based care and the middle market represent two of the biggest opportunities for senior living providers and were hot topics at the recent NIC Spring Conference. But with operators more cash-strapped than ever — thanks largely to inflation and labor disruption — I believe that the sector is at a “show me the money” moment […]
Juniper Communities has set a goal to increase care revenue by three percentage points on a company-wide basis in 2023. Welltower (NYSE: WELL) worked with one of its operators to drive a 74% increase in care revenues between Q4 2021 and Q4 2022. As these examples demonstrate, companies are getting creative in finding new ways […]
When I recently asked Welltower (NYSE: WELL) CEO Shankh Mitra why the company pursued IRS approval to self-manage independent living assets, he replied with a question of his own. “Do you not know the state of our industry?” he asked. The sector continues to fall woefully short in attracting customers, has failed to create a […]
The big health care headline in the last week was CVS’ purchase of Oak Street Health for about $10.6 billion. Also last week, Humana announced a five-year agreement with ChenMed — a company similar to Oak Street — to provide “senior-focused concierge care” to Humana’s Medicare Advantage members. Senior living providers have observed the reinvention […]
Senior living providers are more focused than ever on providing high-quality health care — and finding ways to be compensated for doing so. This is driving investment in clinical capabilities and pushing the industry to a tipping point on value-based care. These are among my takeaways from the recent American Seniors Housing Association (ASHA) meeting […]
It was the middle of the night and Priority Life Care CEO Severine Petras couldn’t sleep. With a pandemic still fresh on her mind, she found herself in a deep-dive into her company’s social media presence. She would often notice an out-of-place detail, like a mask not being worn correctly or an awkward photobomb in […]
Each passing year brings closer the huge demand wave for senior living. And as 2023 begins, providers are more focused than ever on the next generation of consumers — but also are struggling to find ways to evolve the product as needed. The struggle is due to economic turmoil and uncertainty, with tight labor markets, […]