Long-established Beehive, home care mainstay BrightStar and newcomer Majestic offer different franchise models It isn’t a boom yet, but interest in franchise ownership of senior living properties has grown recently, and this model shows signs of becoming more prevalent as baby boomer demand gains strength in the coming years. Franchise-based senior living already was gaining […]
Four years ago, Waltham, Massachusetts-based senior living provider Benchmark launched The Branches. The assisted living and memory care-focused brand targets the middle market, promising communities that offer a more affordable price point without sacrificing their attractiveness or approach to activities and socialization. Founded in 1997, Benchmark brings in about $500 million in annual revenue and […]
An Inside Look at How One of Senior Living’s Biggest Players is Making a Foray into the Active Adult Market With the always-expanding need for middle-market rental options, any new initiative is newsworthy. So in February 2020 when Welltower (NYSE: WELL) announced welltowerLIVING—a new brand providing affordable 55+ active adult rental apartments with rents starting […]
by Lynne Katzmann I can’t remember a new year that has brought more hope for a better future than this one. That said, many of us are entering the year knowing that our runway to success is long. But the flip side to every challenge is new opportunity. Here is where we believe the opportunities […]
By Dwayne J. Clark, Founder and CEO, Aegis Living Nobody could have imagined a situation like the one we are facing right now in our country. More and more cases of the coronavirus are diagnosed daily; we have empty streets while businesses work to stay afloat and unemployment has reached an all-time high. And while […]
By Dwayne J. Clark, Co-founder and CEO, Aegis Living When I first started out in the senior housing industry 34 years ago, management contracts were not only commonplace, they were highly sought after. As they say, “That was then, this is now.” Back in my early days in the industry, an owner/developer would put out […]
By Jeremy S. Herman, CPA – Tax Partner with Plante Moran The Tax Cuts and Jobs Act (TCJA), passed just a few days before the close of 2017, is a significant piece of legislation and affects nearly everyone in the senior housing industry — no matter the size, specialty, market or corporate structure. As with […]