Aetna To Scale Up Medicare Advantage Senior Living Referral Platform

Picture an 83-year-old woman in Wisconsin who is increasingly prone to falls, researching assisted living communities. Unable to cut through a pool of options, she calls a referral service offered by her Medicare Advantage plan, where a consultant is able to narrow her choices based on select criteria she provides. This scenario is already coming […]

Third-Party Referral Sources Generate Poor Leads, Frustrate Senior Living Execs

In senior living, utilizing third-party referral sources often results in less desirable leads—as well as a litany of frustrations. That’s according to a recent report from Chicago-based special investment banking firm Ziegler. For the report, Ziegler surveyed more than 150 senior housing financial professionals and CFOs, 98% of whom worked for nonprofit organizations. It’s much […]

Sunrise, Holiday Earn Top Honors from J.D. Power

Sunrise Senior Living, Holiday Retirement and Capital Senior Living (NYSE: CSU) have the most satisfied residents among the country’s largest senior living providers, according to a new report from market research firm J.D. Power. The “J.D. Power 2018 Senior Living Satisfaction Study” was conducted between October and December of 2017 and based on responses from 2,539 residents or loved ones […]

Bankrate to Divest Caring.com After FTC Complaint

Bankrate, which owns Caring.com, has agreed to part ways with the senior living referral service in order to be acquired by Red Ventures, the Federal Trade Commission (FTC) announced Friday. The decision came after an FTC complaint that said the $1.4 billion acquisition, agreed to in July, would harm competition in the market for third-party paid referral services […]

Sunshine Retirement Offers Discount for Victims of Wildfires

Wildfires sweeping across Northern California have led to mass evacuations, with seniors among more than 20,000 people who fled their homes—thousands of which have been destroyed. It’s likely that some of these displaced older adults will now decide to live in a senior housing community, either on a temporary or permanent basis. Sunshine Retirement Living […]

Must-Read News: Dining Trends, Missing Tortoise

Happy Monday, Senior Housing News readers! Manzano del Sol Village, a senior living community in Albuquerque, New Mexico, is missing its 115-year-old tortoise, Diablo. Nobody is more distraught about this than Delilah, a 90-year-old female tortoise and Diablo’s life partner, the Albuquerque Journal reports. Luckily, it’s unlikely that Diablo has “a wandering eye and took off […]

Walkability May Be Key for Future Senior Living Developments

Baby boomers are bringing new expectations to senior living—including a distaste for isolated, rural communities. Nowadays, walkable, urban neighborhoods and proximity to transportation are high priorities for prospective senior living residents, according to a recent survey report from A Place for Mom. The Seattle-based senior care referral service asked nearly 1,000 senior living consumers about their living preferences […]

Why Many Families Experience Assisted Living Sticker Shock

While real estate companies like Redfin and Zillow compile local real estate listings and prices for homebuyers, a similar search function is lacking for seniors and their families seeking assisted living options, creating a disparity—and sticker shock—between the price they expect to pay versus its actual cost, according to research conducted by A Place for […]

Must-Read News: A Place for Mom Sold, San Diego Splash

Happy Monday, Senior Housing News readers! Last week was a short one—and, let’s face it, you probably didn’t spend your Fourth of July catching up on the latest news. Luckily, we’ve got you covered. Here’s all of last week’s must-read news you may have missed: A Place for Mom is being sold for an undisclosed […]