Top Senior Housing Trends for 2025

This story is part of your SHN+ subscription The senior living industry sits at an important crossroads between challenges and opportunity in 2025. What operators do now could mean the difference between success and failure in the coming years. On the one hand, the industry is still shaking off a few lingering woes from its […]

Top 10 Senior Housing News Stories of 2024

To say the least, 2024 was a year of change for the senior housing industry. Some of that change came through high-profile transactions that occurred throughout the year. Several of our most-read stories of the year focused on those deals. There were also plenty of personnel changes throughout the year as well, and stories related […]

What Pivots from Brookdale, Sonida Senior Living Say About Future of Third-Party Referrals

This article is part of your SHN+ subscription During an earnings call last week, Brookdale Senior Living (NYSE: BKD) CEO Cindy Baier said that the company is redeploying marketing dollars from paid third-party referral sources and into internal marketing and advertising channels. The move came after the nation’s largest operator observed “softness” in some of […]

US Senator Probes A Place for Mom, Alleging ‘Deceptive’ Practices

A Place for Mom is again in national news following the announcement of a formal probe by Sen. Bob Casey, chairman of the US Senate Special Committee on Aging, who penned a letter that alleges “deceptive business practices.” The letter states the referral service’s marketing materials and recent reporting “contradict the company’s claims” of being […]

A Place for Mom Names New CEO, Current Leader Kutscher to Chair Board

A Place for Mom CEO Larry Kutscher is stepping back from his role, with President Tatyana Zlotsky set to fill his shoes as the company’s top leader. With the move, Kutscher is transitioning to the role of chairman of the company’s board of directors. The company’s changes, effective May 2, are a part of a […]

Transactions & Financings: A Place for Mom, USAA Partner Up; Morningstar Living, Moravian Manor Affiliate

Partnerships USAA, A Place for Mom announce joint relationship A Place for Mom has announced a partnership to provide senior living advisory services to USAA, a veterans services provider with 13 million members. According to a press release, A Place for Mom advisors will offer personalized guidance and recommendations based on knowledge of Veterans Affairs […]

A Place for Mom Enters Nursing Home Market with New Online Platform

By: Zahida Siddiqi Senior living referral giant A Place for Mom is launching a new website meant to serve as a “one-stop-shop” for families in search of nursing homes. The new website, Nursinghomes.com, also marks the debut of the online referral giant in the nursing home sector. It puts vital information at prospective residents’ fingertips […]