‘We’re Not Getting That Message Out At All’: Senior Living Missing Opportunity to Engage Interested Consumers

As the Covid-19 pandemic continues to disrupt all facets of the senior care industry, providers can take solace in knowing that consumers are still seeking out senior living, and most are still accepting new residents. However, this message — that many senior living communities are still welcoming new residents who may have pressing needs — […]

Marketing in the Face of Covid-19: Senior Living Teams Get Creative

The Covid-19 pandemic is disrupting the senior care industry in unimagined ways, and likely will for the foreseeable future. In spite of lockdowns and precautionary measures taken by operators and owners across the country, however, senior living communities remain open for business — and sales and marketing teams are remaining busy but working in drastically […]

NHI CEO: Real Estate Investment Trusts Could Feel Buyer’s Remorse Over RIDEA

Real estate investment trusts (REITs) might soon feel “buyer’s remorse” over recent decisions to bulk up their senior housing operating portfolios, according to Eric Mendelsohn, CEO of National Health Investors (NYSE: NHI). In recent years, several factors drove some REITs to go big on RIDEA. With new supply, labor and other challenges squeezing their net […]

A Place for Mom Adds Multiple C-Suite Leaders from Other Industries

A Place For Mom has beefed up its executive leadership team as part of its ongoing efforts to “reinvent” itself in the next two years. The new hires come to senior living from a variety of large corporations in other industries, including American Express, A&E Networks and Anheuser-Busch Inbev. The nation’s largest online referral platform […]

Most-Read Senior Housing News Stories of 2019

Alexis Ohanian’s predictions about senior living disruption caught the attention of Senior Housing News’ readership last year. The Reddit co-founder’s interest in developing tech solutions for seniors was our top-read story of 2019, ending a two-year stranglehold on the top spot by Jimmy Buffett’s Latitude Margaritaville expansion. In fact, the intersection of innovation and senior […]

A Place for Mom CEO: Company Will Be Reinvented in Next 2 Years

A Place for Mom’s new CEO, Larry Kutscher, is working to reinvent the company within two years, including by redefining its relationship with senior living providers. “I had a town hall the first day on the job and said, I don’t see why we call [senior living] communities partners. They’re customers,” Kutscher told Senior Housing […]

A Place for Mom Names Travel Tech Executive Kutscher as CEO

A Place for Mom (APFM) announced a change in leadership at the top of its corporate ranks. The nation’s largest senior housing referral service on Monday announced Larry Kutscher as CEO, effective immediately. He succeeds Sean Kell, who resigned as CEO and will continue to serve as a senior adviser to the company. Kutscher will […]

Competitive Market Keeps Senior Living Rate Growth in Check

A Place for Mom (APFM), the largest senior housing referral service in the country, released the results of its 2018 National Senior Living Cost Index Tuesday morning and found cost growth changed as follows: Independent living rates increased 2.6% from 2017 to 2018, bringing median monthly costs to $2,552 Assisted living costs for seniors declined […]