A Place for Mom Names Travel Tech Executive Kutscher as CEO

A Place for Mom (APFM) announced a change in leadership at the top of its corporate ranks. The nation’s largest senior housing referral service on Monday announced Larry Kutscher as CEO, effective immediately. He succeeds Sean Kell, who resigned as CEO and will continue to serve as a senior adviser to the company. Kutscher will […]

Competitive Market Keeps Senior Living Rate Growth in Check

A Place for Mom (APFM), the largest senior housing referral service in the country, released the results of its 2018 National Senior Living Cost Index Tuesday morning and found cost growth changed as follows: Independent living rates increased 2.6% from 2017 to 2018, bringing median monthly costs to $2,552Assisted living costs for seniors declined slightly […]

Aetna To Scale Up Medicare Advantage Senior Living Referral Platform

Picture an 83-year-old woman in Wisconsin who is increasingly prone to falls, researching assisted living communities. Unable to cut through a pool of options, she calls a referral service offered by her Medicare Advantage plan, where a consultant is able to narrow her choices based on select criteria she provides. This scenario is already coming […]

Third-Party Referral Sources Generate Poor Leads, Frustrate Senior Living Execs

In senior living, utilizing third-party referral sources often results in less desirable leads—as well as a litany of frustrations. That’s according to a recent report from Chicago-based special investment banking firm Ziegler. For the report, Ziegler surveyed more than 150 senior housing financial professionals and CFOs, 98% of whom worked for nonprofit organizations. It’s much […]

Sunrise, Holiday Earn Top Honors from J.D. Power

Sunrise Senior Living, Holiday Retirement and Capital Senior Living (NYSE: CSU) have the most satisfied residents among the country’s largest senior living providers, according to a new report from market research firm J.D. Power. The “J.D. Power 2018 Senior Living Satisfaction Study” was conducted between October and December of 2017 and based on responses from 2,539 residents or loved ones […]

Bankrate to Divest Caring.com After FTC Complaint

Bankrate, which owns Caring.com, has agreed to part ways with the senior living referral service in order to be acquired by Red Ventures, the Federal Trade Commission (FTC) announced Friday. The decision came after an FTC complaint that said the $1.4 billion acquisition, agreed to in July, would harm competition in the market for third-party paid referral services […]

Sunshine Retirement Offers Discount for Victims of Wildfires

Wildfires sweeping across Northern California have led to mass evacuations, with seniors among more than 20,000 people who fled their homes—thousands of which have been destroyed. It’s likely that some of these displaced older adults will now decide to live in a senior housing community, either on a temporary or permanent basis. Sunshine Retirement Living […]

Must-Read News: Dining Trends, Missing Tortoise

Happy Monday, Senior Housing News readers! Manzano del Sol Village, a senior living community in Albuquerque, New Mexico, is missing its 115-year-old tortoise, Diablo. Nobody is more distraught about this than Delilah, a 90-year-old female tortoise and Diablo’s life partner, the Albuquerque Journal reports. Luckily, it’s unlikely that Diablo has “a wandering eye and took off […]

Walkability May Be Key for Future Senior Living Developments

Baby boomers are bringing new expectations to senior living—including a distaste for isolated, rural communities. Nowadays, walkable, urban neighborhoods and proximity to transportation are high priorities for prospective senior living residents, according to a recent survey report from A Place for Mom. The Seattle-based senior care referral service asked nearly 1,000 senior living consumers about their living preferences […]