A Place for Mom CEO Tatyana Zlotsky has been busy since she took the reins of the New York City-based company in April – all in the service of improving the company’s relationships with senior living operators. In the last few months, APFM leadership has sought to make its online community search and referral process […]
This article is part of your SHN+ subscription During an earnings call last week, Brookdale Senior Living (NYSE: BKD) CEO Cindy Baier said that the company is redeploying marketing dollars from paid third-party referral sources and into internal marketing and advertising channels. The move came after the nation’s largest operator observed “softness” in some of […]
A Place for Mom is again in national news following the announcement of a formal probe by Sen. Bob Casey, chairman of the US Senate Special Committee on Aging, who penned a letter that alleges “deceptive business practices.” The letter states the referral service’s marketing materials and recent reporting “contradict the company’s claims” of being […]
An analysis by the Washington Post has found that roughly 37% of senior living properties recognized by the A Place for Mom referral service in 2023 and this year as award-winning communities were cited for “serious violations affecting resident care.” A Place for Mom had awarded the communities as “Best of Senior Living” properties on […]
A Place for Mom CEO Larry Kutscher is stepping back from his role, with President Tatyana Zlotsky set to fill his shoes as the company’s top leader. With the move, Kutscher is transitioning to the role of chairman of the company’s board of directors. The company’s changes, effective May 2, are a part of a […]
Senior living referral company A Place for Mom is eliminating a senior living community liaison position in favor of a new strategy with “more direct” lines of communication with operators. The New York City-based company last week announced it is laying off its customer success management team, which makes up about 6.8% of its nearly […]
Partnerships USAA, A Place for Mom announce joint relationship A Place for Mom has announced a partnership to provide senior living advisory services to USAA, a veterans services provider with 13 million members. According to a press release, A Place for Mom advisors will offer personalized guidance and recommendations based on knowledge of Veterans Affairs […]
By: Zahida Siddiqi Senior living referral giant A Place for Mom is launching a new website meant to serve as a “one-stop-shop” for families in search of nursing homes. The new website, Nursinghomes.com, also marks the debut of the online referral giant in the nursing home sector. It puts vital information at prospective residents’ fingertips […]
A Place for Mom (APFM) is launching new enhancements for its online senior living referral platform in a bid to make those reviews more helpful for prospects and operators alike. New York City-based APFM is upgrading its existing review system, which compiles scores on an average rating of all family and resident reviews, with a […]
In recent years, A Place for Mom (APFM) CEO Larry Kutscher has led the organization through a “transformation.” That transformation, still ongoing, has resulted in a marketing and technology “machine” that Kutscher believes will help propel the industry into its next chapter. “We’re very focused on driving conversion and helping educate communities on how they […]
