For many senior living companies, the holiday season is by far the biggest sales opportunity of the year, with some seeing inquiries increase as much as 25% post-Thanksgiving and double that in January. The industry historically experiences increased inquiries right before and immediately after Thanksgiving, says Chris Rodde, CEO of SeniorHomes.com, an online directory and […]
A Place for Mom
A Texas-based senior care referral company that recently completed a business accelerator program after a soft launch in April is describing itself as a mix between Expedia, Yelp, and eHarmony. Cariloop is a relative newcomer to senior care referral scene dominated by major players including A Place for Mom and SeniorLiving.net, but it’s gearing up […]
Senior living providers have lagged behind other industries in cultivating a strong online presence, marketing professionals agree. But as online consumer reviews on their communities grow more prevalent, so will the reviews’ impact on their bottom lines—making them impossible to ignore. That one-star review that was left four months ago by a disgruntled adult child […]
Senior living professionals have been moving on up the ladder, with several promotions in this edition of Movers & Shakers along along with new appointments and hires. Are you looking to shake up your own career? Look for senior housing jobs nationwide on SHN’s job board. Employers: Take advantage of our job board to look for some of […]
Severe weather events have been a major catalyst for senior housing transitions in the past few years, according to senior living referral source A Place for Mom. Inquiries for senior living and care communities spiked anywhere from 11% to more than 90% in the two-week periods following storms Hurricane Sandy (2012), Hurricane Ike (2008), and […]
It has only been a few weeks since A Place for Mom launched a senior care review site, but Golden Reviews already believes it can do a better job. Based in Chicago, Ill., and launched by Leo Friedman, the company’s goal is to bring transparency and accountability to the senior care industry through its 110,000 community listings on […]
A Place for Mom, the largest senior living referral service in the nation, announced on Monday the launch of an online consumer review component. SeniorAdvisor.com allows visitors to submit and review consumer feedback on more than 100,000 senior living communities and care services across the country. The site currently features more than 17,000 reviews, and […]
Some of the senior living providers using A Place for Mom’s mystery shopping services in the past three years have seen their conversion rates jump 40%, according to Sean Kell, the CEO of the nation’s largest senior care referral service. While there are many factors that contribute to a community’s success in converting leads to […]
A “severe lack” of consumer education on available senior care options might be partially to blame for current senior living occupancy rates which remain a few hundred basis points beneath peaks that occurred prior to the economic downturn. “Many consumers—especially those who have never worked in the senior living industry—think the whole industry is nursing homes,” says […]
These days, seniors and their families have more variety and choice when it comes to housing and care, but many families still aren’t very knowledgeable about what’s available to them, revealed a survey by senior referral information service A Place for Mom. While “nursing home” and “retirement facility” are the two most common search terms among people […]
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