A Place for Mom, the largest senior living referral service in the nation, announced on Monday the launch of an online consumer review component. SeniorAdvisor.com allows visitors to submit and review consumer feedback on more than 100,000 senior living communities and care services across the country. The site currently features more than 17,000 reviews, and […]
A Place for Mom
Some of the senior living providers using A Place for Mom’s mystery shopping services in the past three years have seen their conversion rates jump 40%, according to Sean Kell, the CEO of the nation’s largest senior care referral service. While there are many factors that contribute to a community’s success in converting leads to […]
A “severe lack” of consumer education on available senior care options might be partially to blame for current senior living occupancy rates which remain a few hundred basis points beneath peaks that occurred prior to the economic downturn. “Many consumers—especially those who have never worked in the senior living industry—think the whole industry is nursing homes,” says […]
These days, seniors and their families have more variety and choice when it comes to housing and care, but many families still aren’t very knowledgeable about what’s available to them, revealed a survey by senior referral information service A Place for Mom. While “nursing home” and “retirement facility” are the two most common search terms among people […]
Senior living referral information service A Place for Mom recently announced that Joan Lunden, an award-winning journalist and former host of Good Morning America, will serve as the company’s spokesperson. Lunden has extensive caregiving experience herself and has gone through the challenging process of looking for the right senior housing for her own mother. “In […]
Senior Housing News recently caught up with Sean Kell, the chief executive officer of A Place for Mom, the nation’s largest senior living referral information service. The CEO’s previous work experience includes three years as senior vice president and general manager of Expedia.com and two years before that as senior vice president and general manager […]
Approximately 23% of Americans expect they’ll have to provide care for a loved one in the next year, but nearly 20% say the rocky economic climate hasn’t let them set aside money for necessary costs, according to a survey released on Tuesday by A Place for Mom, Inc., a senior living referral information service. The […]
A Place for Mom (APFM) announced on Monday that Sean Kell has been appointed Chief Executive Officer of the senior housing lead provider. Kell takes over for Pamala Temple, a co-founder of APFM, who has transitioned into the role of chairman of the board. In his new role, Kell will be responsible for the strategic vision […]
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