A Place for Mom Raises $175M in Growth Equity to Aid ‘Transformation’

The nation’s largest online referral platform for senior housing is putting more pieces of its ongoing “transformation” into place with a new infusion of funding from a small handful of investors. A Place For Mom (APFM) has raised $175 million in growth equity funding, the company announced Monday. Leading the funding was global venture capital […]

BMO: Brookdale, Sunrise, Atria Still Logging Web Traffic Above 2019 Levels

Despite all of the recent disruptions from Covid-19, some of the country’s biggest senior living providers are still logging web traffic above pre-pandemic levels— good news for an industry anxiously awaiting what the coming months will bring. That’s according to BMO Capital Markets analysts Juan Sanabria and John Kim, who analyzed SimilarWeb website data for […]

5 Top Concerns for Senior Living This Fall

One thing is certain as the coronavirus pandemic enters its sixth month in the U.S.: Covid-19 is not going away. “We are going to have to live with Covid-19 in the world,” Brookdale Senior Living (NYSE: BKD) CEO Cindy Baier told Senior Housing News. And, in many regards, the senior living industry is in fact […]

A Place for Mom CEO: Move-In Numbers Could Return to Normal Levels This Fall

Move-in numbers are approaching “normality” as the Covid-19 pandemic stretches into the fall — and to maintain this trend, senior living providers must stay focused on building and maintaining consumer confidence. That’s according to Larry Kutscher, CEO of A Place for Mom, the largest online referral platform for the industry. The company’s latest survey of […]

‘We’re Not Getting That Message Out At All’: Senior Living Missing Opportunity to Engage Interested Consumers

As the Covid-19 pandemic continues to disrupt all facets of the senior care industry, providers can take solace in knowing that consumers are still seeking out senior living, and most are still accepting new residents. However, this message — that many senior living communities are still welcoming new residents who may have pressing needs — […]

Marketing in the Face of Covid-19: Senior Living Teams Get Creative

The Covid-19 pandemic is disrupting the senior care industry in unimagined ways, and likely will for the foreseeable future. In spite of lockdowns and precautionary measures taken by operators and owners across the country, however, senior living communities remain open for business — and sales and marketing teams are remaining busy but working in drastically […]

NHI CEO: Real Estate Investment Trusts Could Feel Buyer’s Remorse Over RIDEA

Real estate investment trusts (REITs) might soon feel “buyer’s remorse” over recent decisions to bulk up their senior housing operating portfolios, according to Eric Mendelsohn, CEO of National Health Investors (NYSE: NHI). In recent years, several factors drove some REITs to go big on RIDEA. With new supply, labor and other challenges squeezing their net […]