After taking the reins in 2019, A Place for Mom CEO Larry Kutscher laid out a plan to completely reinvent the company — and its relationship with senior living providers. Of course, Kutscher couldn’t predict that a global pandemic was about to hit and disrupt just about every facet of the senior living industry. And […]
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Despite challenges posed by the omicron coronavirus variant, senior living sales and marketing executives see signs that consumer demand is holding firm. Giving them confidence is the fact that inquiries from prospective residents are rising after a slowdown in the fourth quarter of 2021 and early into 2022. The Des Moines, Iowa-based company is on […]
The nation’s largest online referral platform for senior housing is putting more pieces of its ongoing “transformation” into place with a new infusion of funding from a small handful of investors. A Place For Mom (APFM) has raised $175 million in growth equity funding, the company announced Monday. Leading the funding was global venture capital […]
Despite all of the recent disruptions from Covid-19, some of the country’s biggest senior living providers are still logging web traffic above pre-pandemic levels— good news for an industry anxiously awaiting what the coming months will bring. That’s according to BMO Capital Markets analysts Juan Sanabria and John Kim, who analyzed SimilarWeb website data for […]
Recent data showed senior living occupancy remained flat in the second quarter of 2021, prompting renewed doubts about the pace of Covid-19 recovery. With this as the backdrop, providers are hoping that Q3 2021 will result in a seasonal occupancy uptick, and then some — but that result is uncertain. There is reason for some […]
As calendars flip to December, the exercise of reflecting on the past year and planning for the future is more necessary — and more difficult — than ever. How to sum up a year marked by Covid-19, protests for racial justice, and a presidential election, among other changes and upheavals? And what lessons can be […]
One thing is certain as the coronavirus pandemic enters its sixth month in the U.S.: Covid-19 is not going away. “We are going to have to live with Covid-19 in the world,” Brookdale Senior Living (NYSE: BKD) CEO Cindy Baier told Senior Housing News. And, in many regards, the senior living industry is in fact […]
Move-in numbers are approaching “normality” as the Covid-19 pandemic stretches into the fall — and to maintain this trend, senior living providers must stay focused on building and maintaining consumer confidence. That’s according to Larry Kutscher, CEO of A Place for Mom, the largest online referral platform for the industry. The company’s latest survey of […]
In the last 30 days, senior living referral service A Place for Mom developed and beta-tested a new virtual tour application. The app is meant to help communities address pain points that have arisen during the Covid-19 pandemic, A Place for Mom CEO Larry Kutscher told Senior Housing News. Regardless of whether a senior living […]
