Despite Strong Demand, Active Adult Growth Still Carries Some ‘Deterrents’ for New Entrants

The active adult senior housing sector is still hot with many large companies going all in on the product type. But despite the big opportunity it offers, the sector carries challenges that could make growth difficult for companies lacking scale, sophistication and long-term vision, according to Adam Cohan, senior director of portfolio management at Greystar […]

Senior Living Companies Still ‘All In’ on Active Adult Despite Lingering Challenges

Senior living operators, owners and developers are still continuing to grow their active adult holdings in 2024 as demand for the product type stays relatively steady. Companies with sizable scope and scale, including Greystar and the middle-market-focused One Clover, are scaling up now with a belief that older adults will continue to flock to the […]

Affordability Top of Mind for Current Active Adult Residents

Many current active adult residents are seemingly satisfied with their living experience, and hold affordability among their top desires.  That’s according to a new research report by the American Seniors Housing Association (ASHA) and ProMatura Group. The report, released Tuesday, is based on responses from 873 older adults currently living in rental active adult communities, […]

How Headwaters Group is Pushing Ahead on Active Adult, Learning from Greystar to Build Strong Brand

The Headwaters Group is forging ahead with its active adult strategy in 2024, emerging as a growing player in an increasingly competitive sector. “2024 is the year of building,” Headwaters’ Managing Partner Ben Burke said. “We are going to be breaking ground on four communities, and [are] finalizing our brand and getting really to begin […]

Newly Spun Off BVO Capital Plans Active Adult Expansion With $300M Pipeline

In February, two senior executives with Buvermo Investments spun off a new company with a mission to develop, invest in and manage properties in the Southeast, Sunbelt, and the Washington, D.C. metro area. The company, BVO Capital, is focusing on active adult, multifamily and build-for-rent properties. Its current management footprint includes five active adult communities […]

Sparrow Capital Partners Transitions Out of ‘Startup Mode’ With New President, Active Adult Growth

Sparrow Capital Partners is shifting it out of “start up mode” with a new leader in its management company and even greater growth planned in the active adult sector. That’s according to Brett Robinson, who joined the Austin, Texas-based company full-time as president of Sparrow Living at the start of the year. Originally working with […]

ZOM Targets Active Adult in Next Growth Push After Opening First Senior Living Communities

ZOM Senior Living is positioning itself to capture the “migration patterns” of older adults as the company gears up for growth, after completing its first luxury housing communities over the past year. Primarily focused on multifamily development, ZOM Living started its senior housing vertical in 2018 and completed its first community, Wellington Bay, in September […]

New Disney Storyliving Community With 55+ Housing Planned in North Carolina

A master-planned residential concept with 55+ housing linked to The Walt Disney Company (NYSE: DIS) is expanding to Raleigh, Durham and Chapel Hill, North Carolina.  Known as Asteria, the new, 4,000-unit residential community is slated to see construction “by 2027,” on a site with 1,500 acres of land in Chatham County in Pittsboro, North Carolina, […]