Senior living operators making moves in the active adult space must drive lease-up of new communities through lifestyle engagement with younger residents with an emphasis on a high-touch sales process. In an update from its 2022 report on the active adult sector, NIC MAP Vision outlined the sector in greater detail with market data not […]
Category: Active Adult
Distinguishing active adult rental communities from multifamily options – and weathering current multifamily market dislocations – will be key to driving the success of active adult as this asset type continues to mature. Indeed, developers and operators are well aware that the industry is in its “infancy stage,” as Michael Levine, senior managing director of […]
This story is part of your SHN+ subscription In a matter of months, Avenue Development’s first Viva Bene community will open its doors near St. Louis. The active adult community, which is slated to be managed by Greystar, is opening with a layout that includes 161 units and amenities including space for gathering and coworking, […]
The active adult boom is underway – and what occurs in the coming months and years will help shape the product type’s next chapter. A third of all current active adult inventory has opened in the last four years, with the largest markets including Dallas, Texas, Los Angeles, and New York City. Succeeding in active […]
This article is part of your SHN+ subscription The active adult boom is continuing in 2024 – and recent trends and data show it is likely to keep booming, as the property type is outperforming other types of senior housing on some key metrics. But that doesn’t mean active adult is easy to develop or […]
The active adult senior housing sector is still hot with many large companies going all in on the product type. But despite the big opportunity it offers, the sector carries challenges that could make growth difficult for companies lacking scale, sophistication and long-term vision, according to Adam Cohan, senior director of portfolio management at Greystar […]
Senior living operators, owners and developers are still continuing to grow their active adult holdings in 2024 as demand for the product type stays relatively steady. Companies with sizable scope and scale, including Greystar and the middle-market-focused One Clover, are scaling up now with a belief that older adults will continue to flock to the […]
Many current active adult residents are seemingly satisfied with their living experience, and hold affordability among their top desires. That’s according to a new research report by the American Seniors Housing Association (ASHA) and ProMatura Group. The report, released Tuesday, is based on responses from 873 older adults currently living in rental active adult communities, […]
The Headwaters Group is forging ahead with its active adult strategy in 2024, emerging as a growing player in an increasingly competitive sector. “2024 is the year of building,” Headwaters’ Managing Partner Ben Burke said. “We are going to be breaking ground on four communities, and [are] finalizing our brand and getting really to begin […]
In February, two senior executives with Buvermo Investments spun off a new company with a mission to develop, invest in and manage properties in the Southeast, Sunbelt, and the Washington, D.C. metro area. The company, BVO Capital, is focusing on active adult, multifamily and build-for-rent properties. Its current management footprint includes five active adult communities […]
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