Essex Communities Pivots With Growing Middle-Market Active Adult Rental Model

A developer and investor in active adult communities is pivoting from an entrance fee model to middle-market rentals in order to spur move-in velocity in the age-restricted senior housing market. Omaha, Nebraska-based Essex Communities recently acquired The Reserve on Walnut Creek, a 121-unit age-restricted independent living community in Urbandale, Iowa, and will convert the property […]

Inside Greystar’s New Middle-Market Active Adult Brand and Expansion Plans

Greystar Real Estate Partners has become one of the foremost names in the fast-growing active adult rental sector in recent years, and now the development and management company is expanding in new directions with the launch of its more moderately priced Album brand. Charleston, South Carolina-based Greystar is the largest U.S. operator of multifamily apartments […]

Active Adult Development Follows Shifting Trends to New Markets

Developers in the active adult space believe that the coronavirus pandemic is proving out their market selection and development strategies, as well as accelerating previous senior living trends that will bode well for future demand. Notably, migration patterns in recent years are seeing greater demand for active adult in secondary and suburban markets across the […]

Active Adult Play From Allegro, Trammell Crow Affiliate Gains Traction Despite Covid-19

The name Avidor, translated from Hebrew, means “father of a multitude.” While there are not yet a multitude of communities, Avidor Living, the new active adult brand that Allegro Senior Living launched last year, is quickly growing in scale, with three communities in operation and two more under development, Allegro Vice President of Operations Jamie […]

5 Numbers That Are Key to Creating Profitable Active Adult Communities

Active adult projects resemble multifamily properties in some ways, and in other ways they are akin to higher-acuity senior living — but profitably running an active adult community means understanding that this is a unique type of asset with challenges all its own. From identifying and successfully marketing to the active adult consumer base, to […]

Active Adult Trailblazers Refine Their Models To Seize Massive Market Opportunity

Trailblazers in the active adult space have their sights set on capturing multiple consumer segments for the product. One possible scenario involves building a continuum within the active adult sector where residents can transition from single family cottages to apartments, en route to an eventual transition to full-service independent living. This continuum would be all […]