Sonida Senior Living, 12 Oaks Take Cues from Costco’s Staffing Model to Reduce Turnover

In 2025, turnover and retention are among senior living operators’ biggest challenges. Some operators are dealing with it by taking cues from big companies like Costco. Costco and other companies like Sam’s Club and QuikTrip have taken the approach that giving employees better benefits, pay and an accessible career ladder leads to better business outcomes […]

‘You Have to Be Quick’: How Senior Living Operators Use Social Media to Build Buzz

Senior living operators can struggle to show how rewarding and fun community life can be with prospective residents. Social media can help communities showcase their strengths – if they are fast to the draw, that is. Venice, Florida-based LifeStar Living often holds events where residents can showcase talents and skills, like senior olympic games; and […]

Milestone Retirement Seeks More Growth in 2025, With Eye on Middle Market

Milestone Retirement Communities is focused on diversifying its senior living portfolio, including future joint ventures beyond the company’s existing communities. Milestone has in the last year revamped some of its communities to meet middle-market senior living demand, such as by changing care offerings and fine-tuning staffing levels to accommodate more price points. “The middle market […]

Debt, Equity, Development: Senior Living Companies Prepare to Meet Growth ‘Inflection Point’

The road to future senior living development is paved with uncertainty, but the industry could be nearing a “crisis point” in the coming years if operators and capital partners aren’t able to pencil out new projects as demand remains strong over the next two years. That’s according to Confluent Senior Living Managing Director Matt Derrick, […]

With Growing Waitlist, Blakeford Senior Life Explores Growth Beyond Single Site

Single-site continuing care retirement community (CCRC) Blakeford Senior Life is exploring growing beyond its campus after three decades as a single-site. The Nashville, Tennessee-based company has in 2025 notched a 97% occupancy rate, and is managing a waitlist of more than 200 prospective residents, according to Brian Barnes, president and CEO. “If you want a […]