Independent living operators can better cater to the incoming generation of older adults, according to Fynn Chief Marketing Officer and industry veteran Tod Petty, but only if they can help them age in place in a more dignified way. Petty believes that older adults entering independent living communities are not downsizing and that they expect […]
Demand for senior living is surging in 2025, and operators are deploying creative incentives and discounts to maximize their occupancy gains in the months ahead. Last year, NIC data showed that, as senior living rent growth has slowed, the rate of steep discounts has picked up. At the same time, the new community construction has […]
This article is part of your SHN+ subscription The senior living industry is finally finding real uses for AI, and value-based care is continuing to gain steam as operators ink new partnerships. My colleague Austin Montgomery recently illustrated how senior living marketing and sales teams are using artificial intelligence in 2025, from roleplaying without human […]
This story is part of your SHN+ subscription. The Aspenwood Company is in 2025 going deeper into technology with new investments and partnerships – but President Heather Tussing is hesitant of adopting new tech without a clear plan forward. The Houston-based senior living operator is for example wary of adopting products just because they have […]
Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one […]
Career development and more targeted benefits are among the top ways that senior living operators are seeking to better support employees ahead of 2025. Operators today contend with a range of workforce challenges, including the lack of licensed nursing staff and contend with the steep responsibilities associated with providing care to today’s senior living residents. […]
The Future Leaders Awards program is brought to you in partnership with PointClickCare. The program is designed to recognize up-and-coming industry members who are shaping the next decade of behavioral health, senior housing, skilled nursing, home health, and hospice care. To see this year’s Future Leaders, visit https://futureleaders.agingmedia.com/. Joshua Bentley, regional vice president of sales […]
This article is part of your SHN+ subscription Senior living operators are notching improvements in the duration of resident stays as the industry has settled into a new normal in 2024. It’s no secret that the length of stay reported across the senior living industry for some operators has decreased in the last four years, […]
Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one […]
Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one […]
