Creating Culture: How 6 Senior Living Operators Bring People Together

Most senior living operators believe that having a good company culture can mean the difference between success and failure. But what exactly is culture and how does one build it? Building culture is a difficult and often nebulous task, but providers are taking steps to improve their companies’ cultures one hire at a time. Turnover hurts culture, which many operatorsview as a necessity for improving occupancy and net […]

Aspenwood, Kendal Corp., Viva Senior Living Redefine Staffing for Industry’s Next Chapter

Senior living providers are adapting staffing strategies in 2026 to enhance flexibility and offer a career ladder while matching labor costs to resident care needs.  During a recent Senior Housing News webinar, leaders with The Aspenwood Company, Kendal Corporation and Viva Senior Living described a 2026 staffing environment shaped by increased resident acuity, high demand contrasted by a small number of younger staff […]

Meals Into Marketing: LCS, Aspenwood, HDG Use Food to Wow Senior Living Prospects 

When it comes to marketing strategies, some senior living operators are leading with the stomach. For operators such as Health Dimensions Group, Aspenwood and LCS, promoting the food that residents eat while living at their communities is a good way to show the quality of life they offer. As such, senior living companies incorporate dining […]

Memory Care Innovation Award Winner: Debbie Jenkins-Melancon, Vice President of Clinical Operations, The Aspenwood Company

Debbie Jenkins-Melancon, Vice President of Clinical Operations at The Aspenwood Company, has been named to the Memory Care Innovation Awards Class of 2026 by Senior Housing News. The Memory Care Innovation Awards program is designed to recognize passionate and innovative industry members who are shaping the future of cognitive care across behavioral health, home health […]

‘From Chess to Checkers’: Senior Living Operators Refine Sales Strategies to Sustain High Occupancy

Reaching high occupancy may be worth celebrating, but senior living providers know their work does not stop there. To maintain strong census levels, many operators are refining sales and marketing strategies with tactics to keep demand steady. Maintaining a high census comes with its own set of operational challenges, largely focused on improving resident satisfaction […]

Senior Living Operators Worry Losing ‘Invaluable’ Workers As Trump Admin Continues Deportations

The Trump administration has deported tens of thousands of migrants. Senior living operators, who already employ many immigrant workers, are worried about the impact on their staffing looking ahead. Alexandria, Virginia-based Goodwin Living is an operator that has lost workers over the past several months due to changes in the visa process, particularly workers from […]