The Senior Living Marketing Future Cast: Solving the New Resident Growth Challenges of 2024

This article is sponsored by Dreamscape Marketing, now a part of Unlock Health. This article is based on a Senior Housing News discussion with Larry Williams, Marketing Strategist for Dreamscape, and Christy Van Der Westhuizen, SVP of Sales and Marketing for Legend Senior Living. The discussion took place during the recent Senior Housing News Sales […]

Nearly Half of Senior Living Operators Expect to Grow Marketing Budgets This Year

A sizable portion of senior living operators who answered a survey – 49% – expect to spend more on marketing in the next 12 months. That’s according to a new analysis from Senior Housing News and Dreamscape Marketing. The survey included responses from 99 senior living professionals, who answered questions between mid-December, 2023; and mid-January, […]

3 Ways Ethical Marketing Drives Cost-Effective Move-Ins

A prospective senior living resident, or the prospect’s adult child, goes online to search for communities in the area – and what dominates their search results is a tailored list from a lead aggregator paid to display some communities and not others. Instead of seeing all of their options, the researcher receives something else altogether. […]

VOICES: Dan Gemp, President and CEO, Dreamscape Marketing

This article is sponsored by Dreamscape Marketing. In this Voices interview, Senior Housing News sits down with Dreamscape President and CEO Dan Gemp to learn why phone calls are the preferred customer contact method for 70% of prospective senior housing customers, how Dreamscape helped a client achieve a 207% monthly increase in calls and the […]

D.C. Summit — Ticket Sales Close Monday, Don’t Miss Out

With about 2 weeks remaining until the Senior Housing News Summit in Washington, D.C., vendor tickets have sold out and only a limited number of capital provider / operator** tickets remain for the April 6th event in Washington, D.C. Purchase your ticket today before sales close Monday, March 27th at 5pm CST.  **Please note that if […]

D.C. Summit — Three Weeks Away, Limited Tickets Remain

With only three weeks remaining until the Senior Housing News Summit in Washington, D.C., early bird tickets have sold out and only a limited number of tickets remain for the April 6th event in Washington, D.C. The event features some of the industry’s most captivating speakers that will discuss 21st Century senior housing, employee engagement and […]

D.C. Summit — Full Lineup Announced, Tickets Going Fast

Now announcing the full lineup of speakers for the Washington D.C. Senior Housing News Summit. The April 6th event will feature a lineup of heavy-hitters from some of the top names in the industry. Join SHN in D.C. for business insight and access to leading executives in the senior housing industry. Purchase your ticket now […]

D.C. Summit — Top Providers Speak on Employee Engagement

Tickets are going fast for Senior Housing News Summit in Washington, D.C. The countdown has officially begun, and some of the industry’s top CEOs and other senior executives are slated for the April 6th event. The event will provide not only learning opportunities but a chance to network with over 200 senior living executives from […]