Something had to change. Sloan Bentley knew that for sure. Lutheran Life Communities hired Bentley as CEO to guide the company through the COVID-19 pandemic, and one of the challenges she faced was reducing agency staffing spend. In 2023, Lutheran Life (LuLife) spent $4.7 million on agency help across its portfolio, with a great deal […]
Of all the challenges that COVID-19 brought Bickford Senior Living, the one that confounded them was the slowdown in rent payment. Before the pandemic, about 90-92% of residents at the Olathe, Kansas-based Bickford paid their rent by the 10th of the month. During the pandemic, that number dropped to 79%. “It’s a mystery to us […]
When senior living occupancy remained strong in 2008 and 2009, the industry came away with a new reputation: recession-resilient. From 2005 — a few years before the Great Recession — until 2020 and the onset of the COVID-19 pandemic, senior housing saw a 76.6% increase in nominal spending. Now, as occupancy returns to pre-pandemic levels, […]
When senior living prospects had questions about their financial journey, Charter Senior Living gave them the best map possible. The Naperville, Illinois-based senior living operator understood what many operators are still learning: the power of connecting prospects with a financial specialist. These professionals help prospects understand everything about their financial situation, the financial process of […]
When Senior Lifestyle CEO Jon DeLuca evaluated 15 months ago how the company’s 125 communities delivered care to residents, what he saw was a need for something better. “We kept seeing a lot of variability building to building on how care was being provided,” DeLuca says. “That inconsistency in care could impact, and did impact, […]
For senior living operators, pricing and purchasing is often a losing game. To put the odds in their favor, operators are finding inspiration from an unlikely source: casinos. Like senior living operators, casinos source their purchases from a wide variety of suppliers. Managing that complexity requires a system for tracking purchases and pricing, the ability […]
When Watermark Retirement Communities sought new ways to help residents extend their lives and, at a fundamental level, feel heard about their own wellbeing, the operator turned to a hospitality-style, concierge approach. Their partner: Curana Health. “Watermark has had a positive experience with Curana Health in offering concierge medical services to our residents,” says Stephanie […]
Experimentation matters in senior living. Belmont Village Senior Living learned as much with their pricing. The Houston-based provider was trying to determine how transparent and forward to be about their pricing on their homepage, and whether to buck the industry trend by actually leading with their prices. “We had a lot of debate whether or […]
A young senior is looking for senior living and lands on your website, searching for a community that grants them the independence they experience at home. As they pursue the website, they want to see images of active seniors engaged in fun, independent activities. That senior’s adult child lands on the same website, also looking […]
Like most senior living executives, Stephen Chapman of Navion Senior Living knew that meeting the company’s business goals in 2023 could be boiled down to one necessity: converting more leads into tours and, ultimately, move-ins. That was no small task in an industry where operators are burdened with the arduous task of manually sifting for […]
