A picture is worth 1,000 words. A virtual tour is worth 1,000 pictures. So picture this. A prospective senior living buyer goes online, searching for images and video of nearby communities. Which communities Google promotes, and what that prospective buyer can do on those websites, depends on the operator’s understanding of two facets: how Google […]
This article is sponsored by SmartLinx Solutions. In this Voices interview, Senior Housing News sits down with SmartLinx CEO Marina Aslanyan to learn the meaning of “digital transformation” in senior care, insight into the new SmartLinx time clock innovation S.L.A.T.E and a salute to the senior housing industry which reacted valiantly to the pandemic — […]
This article is sponsored by Masterpiece. In this Voices interview, Senior Housing News sits down with Masterpiece President Dr. Roger Landry to learn more about their goal of healthy longevity for all, how the industry can improve its sales and marketing messaging and why Landry’s experience as a military physician was foundational for his work […]
For senior living residents, fixtures, furniture and equipment — or FF&E — is a key piece of their living experience whether they realize it or not. This is, of course, the first thing anyone sees when they walk into the building. Because of that, for operators, purchasing the right FF&E package is a massive undertaking, […]
As senior housing capital markets show signs of stability, operators are dusting off the construction plans they were forced to stall as a result of the Covid-19 pandemic. What that construction and development will look like in the coming months, and even the next few years, is a matter of planning and debate. Here are […]
This article is sponsored by MatrixCare. In this Voices interview, Senior Housing News sits down with MatrixCare Vice President of Community Solutions Strategy, Kelly Keefe, to learn how software and technology have helped senior living communities rebound from the COVID-19 pandemic. She also talks about how occupancy recovery and staffing are deeply tied to EHR […]
This article is sponsored by Church Mutual Insurance Company S.I. (a stock insurer)1. In this Voices interview, Senior Housing News sits down with Church Mutual® Broker Relations Supervisor Deena Adams to learn how a senior living operator can tell that a potential insurance broker is looking out for their best interests, the value of automation […]
This article is sponsored by Dreamscape Marketing. In this Voices interview, Senior Housing News sits down with Dreamscape President and CEO Dan Gemp to learn why phone calls are the preferred customer contact method for 70% of prospective senior housing customers, how Dreamscape helped a client achieve a 207% monthly increase in calls and the […]
Whether a senior housing resident comes to a community for the lifestyle change or the health and safety needs, there is one major element that drives their enjoyment: the dining program. Food is family. It creates memory and community. It’s also a necessity — three times a day, plus snacks, operators must facilitate dining opportunities […]
This article is sponsored by iN2L. In this Voices interview, Senior Housing News sits down with iN2L co-founder Jack York to learn how COVID-19 brought more senior housing residents into the fold of using engagement technology, why all residents, no matter their age or cognitive ability, can find joy and what York wants from his […]