Senior Living Operators Stress Caution, Realism for 2027 Rental Rate Increases

This story is part of your SHN+ subscription Cautious. Realistic. Surgical. Disciplined.  These are just some of the ways senior living providers describe their outlook for setting 2027 rental rates across senior living communities. In 2026, they are aiming to find a balance among occupancy gains, expense growth and protecting margins. Senior living providers continue […]

In the Pipeline: Sunrise Plans 50 New Projects Targeting Luxury Senior Living; Distinctive To Start Adaptive Reuse Effort

In the Pipeline is part of your SHN+ subscription In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: Planned Sunrise Senior Living expands development pipeline Sunrise Senior Living, which was recently acquired by a […]

Senior Living Operators Embrace Cottages, Pocket Neighborhoods While External Growth Remains Hard

Senior living development is anything but easy in 2026, which is why some operators are adding pocket neighborhoods, expanding independent living and memory care and planning other new projects to expand their existing campuses. These new projects typically are aimed at either end of the senior care continuum, ranging from adding lifestyle-focused independent living to […]

In the Pipeline: Distinctive Living Plans Next Development in New Jersey; Cedarhurst Opens Nebraska Community 

In the Pipeline is part of your SHN+ subscription In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: Planned Distinctive Living plans New Jersey’s ‘most ambitious’ new development Distinctive Living, along with Melillo Equities […]

In the Pipeline: LifeSpire Plans Growth in Virginia; Distinctive Living Starts Work in New Jersey

In the Pipeline is part of your SHN+ subscription In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: Planned Wendover Housing Partners plan new affordable development  Wendover Housing Partners has started construction on Legacy […]

Movers and Shakers: LifeSpire of Virginia Welcomes Board Members; Distinctive Living Promotes SVP

Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one […]

Like Selling a Mercedes: How Senior Living Sales Teams Balance Incentives, Value 

Senior living operators are keen to maintain the value of senior living, and that can make them hesitant to offer discounts and incentives. Independent living operators offered on an average a discount of 12.1% between asking and rental rates, totaling about 1.5 months between December 2024 and 2025, according to National Investment Center for Seniors […]

Pricing Power: How Distinctive Living, Grand Living Set Senior Living Rental Rates

Supply. Demand trends. Labor. Occupancy. Senior living operators must weigh these and other factors to set resident rental rates. Healthy demand and senior living unit absorption have given senior living operators more resiliency in pricing in 2026, according to Eric Varin, president of sales and marketing at Grand Living. Despite that resilience, the industry faces […]