A Place for Mom Appoints Joan Lunden as Senior Housing Spokesperson

Senior living referral information service A Place for Mom recently announced that Joan Lunden, an award-winning journalist and former host of Good Morning America, will serve as the company’s spokesperson.

Lunden has extensive caregiving experience herself and has gone through the challenging process of looking for the right senior housing for her own mother.

“In addition to her stature as a well-respected journalist and author, Joan personally experienced many of the issues our clients face at a highly sensitive time in their lives,” said Sean Kell, CEO of A Place for Mom, in a statement. “As a caregiver, working mother and wife, Joan brings valuable insights and a unique ability to empathize with the people she will touch through this partnership. We believe she will help to highlight A Place for Mom as a go-to resource for families facing the very complex journey of finding senior housing for their loved ones.”


The new spokesperson is featured in a newly-released, nationwide advertising campaign that includes 30-, 60-, and 120-second commercial spots, with Lunden alongside families who have successfully used APFM’s services when finding housing for their loved ones. In her new role, Lunden will share her own personal story of being a caregiver to her mother while juggling a family and a career.

Lunden is the author of Chicken Soup for the Soul: Family Caregivers, and currently hosts “Taking Care with Joan Lunden,” an RLTV show about family caregiving. Her partnership with the APFM team comes just several months following Sean Kell’s appointment as the organization’s CEO.

Written by Alyssa Gerace


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