A Place for Mom, SeniorHousingNet Strike Content-Sharing Agreement

All the senior housing listings on referral website A Place for Mom (APFM) soon will also appear on SeniorHousingNet.com, under the terms of a new agreement. Seattle-based APFM has entered into a strategic relationship with Move, Inc., the parent company of SeniorHousingNet.com, the companies confirmed to Senior Housing News on Monday. The new content-sharing agreement will add […]

What Does—and Does Not—Trigger a Senior Living Move-In

Medical diagnoses and the needs of a caregiving family member are more likely to drive senior living move-ins than social factors, according to new research from third-party referral agent Caring.com. From July 8 to Aug. 10, Caring.com conducted a survey of 2,098 people aimed at examining the caregiver journey. All those surveyed had searched online […]

3 Tips to Turn Senior Housing Websites Into Lead-Generating Machines

Senior housing websites can be highly effective in attracting new residents, but some providers might not be using them to the best of their abilities. Luckily, there are some tools that can be employed to quickly and easily convert a site into a lead-generating machine. A July survey conducted by third-party senior living referral company […]

Local Focus Pays Off for Senior Living Search Startup

In the midst of a busy national marketplace for online senior living search solutions, one San Fransisco-based startup is quietly taking a local approach to the growing need. Now six months and 300 communities later, it’s eyeing its next market for growth. Seniorly.com is the brainchild of several Bay Area entrepreneurs, including Arthur Bretschneider, a […]

Why Call Centers Still Net Most Move-Ins To Senior Living

Navigating the sea of lead generation strategies is an ongoing challenge for many senior living operators, especially as the Internet produces new ways of reaching prospective residents. Internet leads represent 50% of all new lead generation in the senior living industry, according to new data released by Senior Living SMART, a Web-based marketing resource focused […]

Caring.com, SeniorHomes.com Combine to Drive More Senior Living Leads

Senior living online lead providers Caring.com and SeniorHomes.com are joining forces, effective immediately, through a business combination agreement that will boost their presence in the market for senior living sales leads. Under the agreement, terms for which were not disclosed, both sites will continue to operate under their respective brands, and they will now share […]

Senior Living Operators Ready for Post-Holiday Sales Rush

The weeks leading up to Christmas can be the busiest time of year for many, but for senior living sales teams, it’s the post-holiday rush that puts providers to the test. For families, the holiday season is often a time for gathering. But for senior living sales personnel, it’s a time for planning, training and […]

Senior Living Referral Site Targets Yelp Model for Senior Care

A San Diego, Calif-based startup is furthering its footprint in the senior living and care referral space, joining a flock of newcomers that are hoping to carve out a corner of a market otherwise dominated by lead industry giants. ChipperList, taking cues from the online Yelp review business model, offers free reviews of senior living communities […]

A Place for Mom Expands Reach Into Canada

Log onto A Place for Mom, Inc. (APFM) and you might notice a red maple leaf icon at the top of its website. The senior living lead giant rolled out a Canadian division Monday that it will operate in addition to its wide-reaching American branch. “Canada is the next logical step for the company and, after […]