Occupancy’s Relation to “Severe Lack” of Consumer Education on Senior Care Options

A “severe lack” of consumer education on available senior care options might be partially to blame for current senior living occupancy rates which remain a few hundred basis points beneath peaks that occurred prior to the economic downturn. “Many consumers—especially those who have never worked in the senior living industry—think the whole industry is nursing homes,” says […]

Chart of the Day: What Housing Options are Seniors Choosing?

These days, seniors and their families have more variety and choice when it comes to housing and care, but many families still aren’t very knowledgeable about what’s available to them, revealed a survey by senior referral information service A Place for Mom. While “nursing home” and “retirement facility” are the two most common search terms among people […]

A Place for Mom Appoints Joan Lunden as Senior Housing Spokesperson

Senior living referral information service A Place for Mom recently announced that Joan Lunden, an award-winning journalist and former host of Good Morning America, will serve as the company’s spokesperson. Lunden has extensive caregiving experience herself and has gone through the challenging process of looking for the right senior housing for her own mother. “In […]

On the Record: Sean Kell, CEO of A Place for Mom

Senior Housing News recently caught up with Sean Kell, the chief executive officer of A Place for Mom, the nation’s largest senior living referral information service. The CEO’s previous work experience includes three years as senior vice president and general manager of Expedia.com and two years before that as senior vice president and general manager […]

A Place for Mom Gets New CEO, Plans to Enter New Markets

A Place for Mom (APFM) announced on Monday that Sean Kell has been appointed Chief Executive Officer of the senior housing lead provider. Kell takes over for Pamala Temple, a co-founder of APFM, who has transitioned into the role of chairman of the board. In his new role, Kell will be responsible for the strategic vision […]