A Place for Mom Expands Network with OurParents Brand The nation’s largest senior living referral service A Place for Mom has added the OurParents brand to its portfolio of services. The partnership will extend the reach of A Place for Mom’s services, which traditionally have focused on major metropolitan markets. OurParents specializes in helping families […]
A Place for Mom
Americans have a generally unfavorable view of the assisted living industry—that is, until their loved ones actually move into assisted living. In fact, half of American families with loved ones in assisted living start out with a negative or neutral impression of the industry—which, combined with American seniors’ general reluctance to move into assisted living, […]
The median amount of time spent searching for a senior living solution is 46 days, according to newly released data from A Place for Mom. But there are so many factors that contribute to search length—all at unequal rates, and all of which senior living marketing teams would do well to consider. The search length doubles, for […]
This week, Senior Housing News readers tuned into stories about senior housing rents and occupancy outlooks. Readers were also interested to learn how minimum wage hikes in New York and California will impact senior living providers, and why brokers disagree about where the skilled nursing industry is headed. Here in the newsroom, we loved the […]
The cost of senior housing and care may be outpacing inflation, but now’s a great time to consider making the transition from homeowner to senior living resident, according to newly released data from A Place for Mom. The senior living referral service’s new National Senior Living Cost Index is based on actual rent and care charges […]
Senior Lifestyle Announces New COO Chicago-based owner, operator and developer Senior Lifestyle Corp. announced the appointment of Lisa A. Fordyce as COO, where she will be responsible for leading the company’s operational business strategies and care initiatives. Before joining Senior Lifestyle, Fordyce served as a vice president of operations at Emeritus Senior Living, leading its […]
This week, our readers were hot on stock market news, and took a hard look at oversupply warnings. Readers also dove into new consolidation trends among vendors, as PS Lifestyle partners with Sodexo. SHN Most Read Market Turmoil Puts Senior Housing Occupancy, Cap Rates in Question—Stock market turmoil sent shockwaves around the globe, and the […]
Third-party senior living referral services have emerged as increasingly influential players in the sector. Providers may have mixed reactions to the growth of these companies, but it’s undeniable that having information about the interactions between third-part advisors and potential residents and their families provides a window on a crucial component of the referral ecosystem. The […]
In the midst of a busy national marketplace for online senior living search solutions, one San Fransisco-based startup is quietly taking a local approach to the growing need. Now six months and 300 communities later, it’s eyeing its next market for growth. Seniorly.com is the brainchild of several Bay Area entrepreneurs, including Arthur Bretschneider, a […]
Kids plus seniors. It’s been a successful equation for some innovative senior living providers, and now there’s a film in the works that might help intergenerational programming gain even more momentum. It’s created buzz on the crowdfunding website Kickstarter. We at SHN are fans of the trailer and look forward to seeing the whole movie. Also […]
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