The weeks leading up to Christmas can be the busiest time of year for many, but for senior living sales teams, it’s the post-holiday rush that puts providers to the test. For families, the holiday season is often a time for gathering. But for senior living sales personnel, it’s a time for planning, training and […]
A Place for Mom
Strategically timed in the midst with the holiday season, A Place for Mom (APFM) has launched a new educational resource to help families initiate the senior living conversation. The nation’s largest senior living referral source announced this week the availability of its Caregiver Toolkit, a 75-page resource that includes guides, checklists, tools and worksheets to help […]
In efforts to better assist senior living providers in managing and evaluating relationships with prospective residents, lead giant A Place for Mom, Inc. has introduced new enhancements to its proprietary lead management software. New updates to the company’s You’ve Got Leads system include changes in functionality, which aim to drive user productivity and lead conversion […]
Although women comprise the majority of memory care community residents, new data analyzed by A Place for Mom shows than men are more likely to go to a community designated for memory care rather than for assisted living. There are proportionately more men at memory care communities than at assisted living communities, says a recent […]
For many senior living companies, the holiday season is by far the biggest sales opportunity of the year, with some seeing inquiries increase as much as 25% post-Thanksgiving and double that in January. The industry historically experiences increased inquiries right before and immediately after Thanksgiving, says Chris Rodde, CEO of SeniorHomes.com, an online directory and […]
A Texas-based senior care referral company that recently completed a business accelerator program after a soft launch in April is describing itself as a mix between Expedia, Yelp, and eHarmony. Cariloop is a relative newcomer to senior care referral scene dominated by major players including A Place for Mom and SeniorLiving.net, but it’s gearing up […]
Senior living providers have lagged behind other industries in cultivating a strong online presence, marketing professionals agree. But as online consumer reviews on their communities grow more prevalent, so will the reviews’ impact on their bottom lines—making them impossible to ignore. That one-star review that was left four months ago by a disgruntled adult child […]
Senior living professionals have been moving on up the ladder, with several promotions in this edition of Movers & Shakers along along with new appointments and hires. Are you looking to shake up your own career? Look for senior housing jobs nationwide on SHN’s job board. Employers: Take advantage of our job board to look for some of […]
Severe weather events have been a major catalyst for senior housing transitions in the past few years, according to senior living referral source A Place for Mom. Inquiries for senior living and care communities spiked anywhere from 11% to more than 90% in the two-week periods following storms Hurricane Sandy (2012), Hurricane Ike (2008), and […]
It has only been a few weeks since A Place for Mom launched a senior care review site, but Golden Reviews already believes it can do a better job. Based in Chicago, Ill., and launched by Leo Friedman, the company’s goal is to bring transparency and accountability to the senior care industry through its 110,000 community listings on […]
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