In case you missed it, here are the top headlines that grabbed the attention of Senior Housing News readers this week:
The Top 10 Senior Housing Trends for 2015—A new year brings new opportunities. Check out the top senior housing industry trends in 2015, from what to expect in the mergers and acquisitions market to operational strategies and the ever increasing role of technology in senior care.
Operators Rally to Rename the CCRC—Dissatisfied with the message conveyed by the long-held “Continuing Care Retirement Community” moniker, several non-profit organizations are spearheading a campaign to rename the clunky, misperceived terminology.
Health Care REIT Purchases 9-Property Benchmark Portfolio for $360 Million—The properties, all located in New England, were purchased from a Boston-based private real estate corporation and comprise 691 total units.
Home Care Gets Into Assisted Living with New Model—As more traditional senior living providers recognize the value of adding home care to their service offerings, one organization has taken an alternative approach by moving from home care into assisted living.
‘Assisted Living’ Trumps All Other Senior Housing Search Terms—Consumers are more likely to type “assisted living” into a search engine in their efforts to find senior living options more than “senior living” or even “nursing homes,” according to the latest analysis of Google search trends from A Place for Mom.
Written by Jason Oliva
Companies featured in this article:
A Place for Mom, Benchmark Senior Living, Health Care REIT, LeadingAge, Mather LifeWays
