Senior living communities that opened their doors in 2022 experienced lease-up rates similar to those seen before the Covid-19 pandemic, a positive sign that the senior living industry could be returning to normal. And, that acceleration in lease-up speed was seen nationwide. This is according to a new analysis by NIC MAP Vision, an affiliation […]
Category: Sales & Marketing
Turnover. Burnout. Margin erosion. In 2023, sales teams must prepare for a long and growing list of new challenges. Exactly how those challenges will play out this year is still an open question. With so much uncertainty ahead, senior living sales leaders are staying flexible to field whatever may come down the road. At the […]
It was the middle of the night and Priority Life Care CEO Severine Petras couldn’t sleep. With a pandemic still fresh on her mind, she found herself in a deep-dive into her company’s social media presence. She would often notice an out-of-place detail, like a mask not being worn correctly or an awkward photobomb in […]
After a year marked by the highest annual rate increases in recent memory, some senior living sales leaders are wondering if offering concessions hurts or helps the industry’s value proposition On the one hand, some operators see concessions as a vital tool to secure move-ins and push often-choosy prospective customers over the finish line. On […]
On December 17, Arrow Senior Living released a video showing residents in communities throughout its portfolio singing “White Christmas.” The viewer travels a narrative arc about what the holidays mean to residents, all while residents serenade the viewer with Irving Berlin’s classic song. It’s a small example of how there’s no going back to the […]
With resident rates on the rise, many operators have emphasized the need to to demonstrate the value of senior living communities as a way to justify that cost. Doing so is not always easy. Prospects and their loved ones don’t always come to the table with a grasp on what senior living is or why […]
On the cusp of a new year, senior living operators are focused on occupancy and margin recovery — and it all starts with sales. The pandemic changed the way senior living operators connect and engage with prospects, and senior living sales leaders have altered their tactics accordingly. That has resulted in better communication practices, new […]
Insurance giant Genworth (NYSE: GNW) has teamed with serial entrepreneur Timothy Peck on a startup meant to redefine the way older adults connect with housing, services and care. Currently, when older adults and their loved ones are in need, they must start to navigate a system that is “fragmented,” “dizzying,” “overwhelming” and “unfair,” Peck told […]
Senior living operators have spent over the last two years and change clawing back pre-pandemic occupancy levels, and while that process hasn’t been easy, it has in some cases resulted in new best practices. To achieve — and crucially, maintain — occupancy gains, operators are focusing on improving sales processes, supporting sales staff and ensuring […]
Senior living nonprofit Lutheran Senior Services (LSS) has hired its first-ever chief experience officer in a move meant to help to elevate its future offerings for residents. The St. Louis-based organization sees the future of aging services as shifting away from health care and toward wellness — and President and CEO Adam Marles believes that […]
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