Senior Living Lease-Up Rates Trend Toward Pre-Pandemic Levels — But Many Communities Still Reaching for 80% Occupancy

Senior living communities that opened their doors in 2022 experienced lease-up rates similar to those seen before the Covid-19 pandemic, a positive sign that the senior living industry could be returning to normal. And, that acceleration in lease-up speed was seen nationwide. This is according to a new analysis by NIC MAP Vision, an affiliation […]

Not a Commodity: Concessions vs. Rate Integrity in a New Senior Living Era

After a year marked by the highest annual rate increases in recent memory, some senior living sales leaders are wondering if offering concessions hurts or helps the industry’s value proposition On the one hand, some operators see concessions as a vital tool to secure move-ins and push often-choosy prospective customers over the finish line. On […]

Seeing is Believing: Video, Digital Lead Senior Living Sales,  Marketing Into 2023

On December 17, Arrow Senior Living released a video showing residents in communities throughout its portfolio singing “White Christmas.” The viewer travels a narrative arc about what the holidays mean to residents, all while residents serenade the viewer with Irving Berlin’s classic song. It’s a small example of how there’s no going back to the […]

How LCS, Senior Lifestyle, Presbyterian Senior Living Are Improving Sales for 2023

On the cusp of a new year, senior living operators are focused on occupancy and margin recovery — and it all starts with sales. The pandemic changed the way senior living operators connect and engage with prospects, and senior living sales leaders have altered their tactics accordingly. That has resulted in better communication practices, new […]

Genworth, Curve Health Founder Partner to ‘Redefine’ How People Connect with Senior Living, Other Services

Insurance giant Genworth (NYSE: GNW) has teamed with serial entrepreneur Timothy Peck on a startup meant to redefine the way older adults connect with housing, services and care. Currently, when older adults and their loved ones are in need, they must start to navigate a system that is “fragmented,” “dizzying,” “overwhelming” and “unfair,” Peck told […]

Senior Living Operators Build Back Occupancy With New Approaches to Marketing, Outreach 

Senior living operators have spent over the last two years and change clawing back pre-pandemic occupancy levels, and while that process hasn’t been easy, it has in some cases resulted in new best practices. To achieve — and crucially, maintain — occupancy gains, operators are focusing on improving sales processes, supporting sales staff and ensuring […]

With First Chief Experience Officer, Lutheran Senior Services Turns Focus to Growth, Wellness

Senior living nonprofit Lutheran Senior Services (LSS) has hired its first-ever chief experience officer in a move meant to help to elevate its future offerings for residents. The St. Louis-based organization sees the future of aging services as shifting away from health care and toward wellness — and President and CEO Adam Marles believes that […]