Incoming CEO to Lead LCS in New Directions

There’s a changing of the guard happening at the nation’s third-largest senior living provider, with its long-time CEO about to step down. However, a familiar face is taking the wheel and setting a course for the future. As of Jan. 1, 2018, Joel Nelson is set to become the CEO of Des Moines, Iowa-based LCS, […]

Building on 100% Occupancy for Consistent Senior Housing Success

Though the accomplishment of achieving an occupancy rate of 95% or higher may have lost its luster for some industry analysts, the distinction still carries weight for many senior housing providers, and has become an integral component for many communities in their marketing and sales strategies. This is certainly true at Houston-based Belmont Village Senior Living, according to Carlene Motto, executive vice president and […]

Providers Find Rich Stream of Referrals in Community Groups

Primary care physicians, cardiologists and the Lions Clubs International—no, this isn’t a game of “odd man out,” but rather a diversified mix of referral sources senior living operators should consider in their marketing, sales and outreach efforts. Reaching out to community and volunteer-based organizations, like the Lions Clubs, is a fruitful way for senior living operators […]

StoneGate Senior Living Upgrades Referral Management with New Center

StoneGate Senior Living is launching a “Central Intake Center” at its Dallas headquarters, with the goal of achieving increased referrals and move-ins. The new center is focused on medical referrals for StoneGate’s 12 Dallas-area skilled nursing facilities, but the management company ultimately wants to centralize intake for its assisted living communities as well. “We’re going from […]

Assisted Living Offers Deeper Rent Discounts Than Independent Living

Assisted living communities are currently offering steeper move-in discounts than independent living providers, according to data from the National Investment Center for Seniors Housing & Care (NIC). “What we saw is that the monthly rate discount for independent living continues to be less than for assisted living,” NIC Chief Economist Beth Mace told Senior Housing […]

Editor’s Take: What Providers Can Learn from New Social Media Data

Let’s talk about those nasty reviews on Facebook. At this point, senior housing marketers should know, by heart, these step-by-step instructions for interacting with disgruntled family members on the Internet. It’s the same basic, two-and-a-half-step process is hammered home during every marketing session at every senior housing conference—or at least it seems to have been […]

Why Many Families Experience Assisted Living Sticker Shock

While real estate companies like Redfin and Zillow compile local real estate listings and prices for homebuyers, a similar search function is lacking for seniors and their families seeking assisted living options, creating a disparity—and sticker shock—between the price they expect to pay versus its actual cost, according to research conducted by A Place for […]

How Senior Housing Operators Can Let Employees Do the Hiring

Attracting and retaining talented employees remains a top priority for senior housing operators, but the wide availability of job-search platforms online can tend to feel daunting. Instead of shouting into the void, some operators could find success attracting new employees by using the employees they already have, according to a panel of experts at the recent […]