Editor’s Take: A Martha Stewart-Snoop Dogg Retirement Community Would Be Dope

Fresh off conquering the airwaves with their hit VH1 cooking show, lifestyle icon Martha Stewart and hip-hop superstar Snoop Dogg should consider a new venture—creating a 55-plus or “active living” retirement community. The idea might sound far-fetched, but consider the forthcoming Margaritaville retirement communities. After plans were first announced early in 2017 for a Jimmy […]

3 Tips for Better Senior Living Marketing Over the Holidays

The holidays are a time filled with warmth, laughter and good cheer—and they’re also an important time for senior living providers. That’s because the holiday season usually marks an influx of online senior living inquiries as families and adult children begin researching care options for their parents or loved ones. Experts from digital marketing firm G5 and Seattle-based owner and operator Merrill […]

Disruption to Create Big Winners, Big Losers in Senior Living

If some senior housing providers don’t act fast, they could end up like Blockbuster Video—largely dismissed by once-loyal consumers and ultimately cast aside to make room for a newer, more innovative competitor. That’s because the senior housing industry is headed into a period of “disruptive innovation,” a trend that also doomed the now-defunct home video […]

On-Demand Drones Give Senior Living Developers an Edge

The “Uberization” of drones has arrived, with on-demand services giving senior housing developers a new way to oversee construction, improve investor relations and boost marketing efforts. Chicago-based CA Ventures is one such developer. Founded in 2004 as a real estate holding company focused on student housing, the firm has since grown to 250 employees and […]

Incoming CEO to Lead LCS in New Directions

There’s a changing of the guard happening at the nation’s third-largest senior living provider, with its long-time CEO about to step down. However, a familiar face is taking the wheel and setting a course for the future. As of Jan. 1, 2018, Joel Nelson is set to become the CEO of Des Moines, Iowa-based LCS, […]

Building on 100% Occupancy for Consistent Senior Housing Success

Though the accomplishment of achieving an occupancy rate of 95% or higher may have lost its luster for some industry analysts, the distinction still carries weight for many senior housing providers, and has become an integral component for many communities in their marketing and sales strategies. This is certainly true at Houston-based Belmont Village Senior Living, according to Carlene Motto, executive vice president and […]

Providers Find Rich Stream of Referrals in Community Groups

Primary care physicians, cardiologists and the Lions Clubs International—no, this isn’t a game of “odd man out,” but rather a diversified mix of referral sources senior living operators should consider in their marketing, sales and outreach efforts. Reaching out to community and volunteer-based organizations, like the Lions Clubs, is a fruitful way for senior living operators […]

StoneGate Senior Living Upgrades Referral Management with New Center

StoneGate Senior Living is launching a “Central Intake Center” at its Dallas headquarters, with the goal of achieving increased referrals and move-ins. The new center is focused on medical referrals for StoneGate’s 12 Dallas-area skilled nursing facilities, but the management company ultimately wants to centralize intake for its assisted living communities as well. “We’re going from […]