Former NBA, Reality TV Star Lamar Odom Aims to Bring ‘Transparency’ to Senior Living Referrals with Deal

Former National Basketball Association (NBA) star Lamar Odom’s senior living referral business, Odom Senior Care, has been acquired by, according to a news release published on Wednesday.  In an interview with Senior Housing News, Odom said he wants to bring more transparency to the industry to help prospective residents understand pricing, amenities and care […]

Senior Living Marketers Maintaining or Increasing Budgets in Coming Year as Competition Heats Up

Senior living marketing leaders are either holding onto or ramping up their marketing budgets in the next 12 months as competition for leads from other operators remains a top challenge. Looking ahead, many predict that online research will be the most critical aspect of their digital strategy to drive census growth this year. That’s according […]

U.S. News Recognizes Nearly 1,700 Communities in Newly Evolved ‘Best Senior Living’ List

U.S. News & World Report today released its second-ever “Best Senior Living” ratings list with some new additions and changes.  This year, organizers with U.S. News & World report rated nearly 3,900 senior living communities — representing about 140 different organizations — in four categories: Independent living, assisted living, memory care and continuing care retirement […]

Transactions & Financings: Blueprint Arranges Arbor Terrace Sale, MicCap Closes in Illinois

Sales Blueprint Arranges Sale of Memory Care Community Blueprint Healthcare Real Estate Advisors announced it arranged the sale of a newly-developed senior living community in Virginia. The community – called Arbor Terrace Fairfax – is a 48-unit/54-bed memory care community in Fairfax County, Virginia that was developed by Capital Seniors Housing in partnership with the […]