This content is available through your SHN+ subscription Demand for senior living is high in 2024 – but to attract prospects, operators must work to personalize the sales experience from start to finish. From revamping how inquiries are handled to how conversions are made, many aspects of the senior living sales process have changed in […]
Senior living operators made progress and notched plenty of wins in sales and marketing in 2023. This year, sales leaders with operators including Heritage Senior Living, Watermark Retirement Communities and Treplus Communities are building on that momentum. All the while, they are mulling transparency of resident rates, the integration of artificial intelligence (AI) into marketing […]
This content is available as part of your SHN+ subscription This economic cycle is going to feel like a “slow-moving train wreck.” Shankh Mitra, CEO of Welltower (NYSE: WELL), said that last week at the National Investment Center for Seniors Housing & Care (NIC) Fall Conference in Chicago. And his comments were reinforced the next […]
A new generation of older adults is entering the senior living industry, but operators vying for their business can’t simply rest on their laurels. The baby boomers are bringing with them a range of desires and needs out of senior housing communities, and to attract them, operators need to shift their perspective by listening and […]
Former National Basketball Association (NBA) star Lamar Odom’s senior living referral business, Odom Senior Care, has been acquired by ZNest.com, according to a news release published on Wednesday. In an interview with Senior Housing News, Odom said he wants to bring more transparency to the industry to help prospective residents understand pricing, amenities and care […]
As the third quarter of 2023 winds down, the internet is still playing an outsized role in the senior living sales process. Operators that cater to residents’ preferences seem poised to win the day in terms of occupancy gains. While more senior living prospects doing their own research online has resulted in an uptick in […]
This article is a part of your SHN+ membership Senior living sales leaders in 2023 are building on momentum gained in the second quarter of the year while also strategizing how to reach residents who are now choosier than only a few years ago. Part of the reason for that choosiness is that today’s senior […]
The number of senior living communities that include gender identity and sexual orientation in their anti-discrimination policy shot up in 2022 — but there is still plenty of progress yet to be made. This is according to the 2023 Long Term Care Equality Index (LEI) which included results from 200 long-term care communities across 34 […]
Senior living marketing leaders are either holding onto or ramping up their marketing budgets in the next 12 months as competition for leads from other operators remains a top challenge. Looking ahead, many predict that online research will be the most critical aspect of their digital strategy to drive census growth this year. That’s according […]
U.S. News & World Report today released its second-ever “Best Senior Living” ratings list with some new additions and changes. This year, organizers with U.S. News & World report rated nearly 3,900 senior living communities — representing about 140 different organizations — in four categories: Independent living, assisted living, memory care and continuing care retirement […]
