As the third quarter of 2023 winds down, the internet is still playing an outsized role in the senior living sales process. Operators that cater to residents’ preferences seem poised to win the day in terms of occupancy gains. While more senior living prospects doing their own research online has resulted in an uptick in […]
This article is a part of your SHN+ membership Senior living sales leaders in 2023 are building on momentum gained in the second quarter of the year while also strategizing how to reach residents who are now choosier than only a few years ago. Part of the reason for that choosiness is that today’s senior […]
The number of senior living communities that include gender identity and sexual orientation in their anti-discrimination policy shot up in 2022 — but there is still plenty of progress yet to be made. This is according to the 2023 Long Term Care Equality Index (LEI) which included results from 200 long-term care communities across 34 […]
Senior living marketing leaders are either holding onto or ramping up their marketing budgets in the next 12 months as competition for leads from other operators remains a top challenge. Looking ahead, many predict that online research will be the most critical aspect of their digital strategy to drive census growth this year. That’s according […]
U.S. News & World Report today released its second-ever “Best Senior Living” ratings list with some new additions and changes. This year, organizers with U.S. News & World report rated nearly 3,900 senior living communities — representing about 140 different organizations — in four categories: Independent living, assisted living, memory care and continuing care retirement […]
Senior living sales and marketing have taken on renewed importance as operators look to grow occupancy. But in 2023 with the looming arrival of the baby boomers, landing on a message that resonates with prospective residents and their loved ones isn’t easy. As they have done in past years, senior living operators are turning to […]
Sales Blueprint Arranges Sale of Memory Care Community Blueprint Healthcare Real Estate Advisors announced it arranged the sale of a newly-developed senior living community in Virginia. The community – called Arbor Terrace Fairfax – is a 48-unit/54-bed memory care community in Fairfax County, Virginia that was developed by Capital Seniors Housing in partnership with the […]
In 2023, the senior living lease-up process is trending back toward the pre-pandemic normal — and what constitutes a stabilized community is still evolving. Recent data from NIC MAP Vision showed that lease-up trends across the country were accelerating, but that the headwinds of recent years had made it more difficult for operators to reach […]
As operators tweak their portfolios in 2023 with margins in mind, unit mix is among their most crucial considerations. New data from the National Investment Center for Seniors Housing & Care (NIC) showed that appropriately sizing care segments is one of the most important factors when developing and designing a senior living community, and one […]
With each passing year, the tastes of senior living prospects become more sophisticated. Third-party referral companies are evolving and growing to meet those needs. Whether through launching a new company or bolstering existing efforts, senior living referral companies including A Place For Mom, Caring.com are ramping up their investments and switching up their strategies as […]
