Senior living speciality marketing company Bild & Co. is making a major foray into mystery shopping through the acquisition of existing provider Primo Solutions. Phoenix, Ariz.-based Primo Solutions and Bild & Co. are both longtime providers of mystery shopping services to senior living and healthcare organization, but the acquisition will further position Bild & Co. […]
Category: Sales & Marketing
Senior living has been grappling with using the right marketing terms and advertisements of late, ditching words and campaigns that peg seniors as just that — seniors. But new research shows there’s more incentive for providers to focus on the uplifting aspects of the aging population in their outreach initiatives, even those that are stereotypical. […]
Prospective residents often overlook the financial risks they take on when moving into a continuing care retirement community (CCRC), USA Today suggests, adding that prospects need to ask hard questions about the community’s financial viability before making the transition. Entrance fees for CCRCs, of which there are some 2,000 nationwide, can run anywhere from $100,000 […]
In case you missed them, here are the top five stories grabbing Senior Housing News readers’ attention this week: 4 Ways Operators Are Reinventing Senior Housing — Through small and hybrid homes, pocket neighborhoods and downtown CCRCs, senior living providers are tackling their construction projects with an eye toward the latest design trends. CCRC Sees New […]
Months following completion of the merger between Brookdale and Emeritus, the nation’s now-largest senior living provider is continuing to grow its brand presence by changing the names of nine Kansas City-area communities, the company announced this week. Brookdale Senior Living (NYSE: BKD) will change the name of its Grand Court Kansas City community, along with eight […]
Despite mixed financial results, the not-for-profit senior living sector remains stable as it juggles expense pressures to boost occupancy, a Standard & Poor’s (S&P) report finds. Median ratios for the sector were mixed in 2013, with weaker operating and excess margins offset by balance sheet improvements, particularly liquidity. “Organizations’ cash balances are the strongest they’ve […]
Boost occupancy. Drive retention. Gain referrals. These aren’t just the results of a great sales approach; they’re the results of a well-executed resident satisfaction survey. And they can be achieved by any community with the right amount of preparation and attention. “If you look at resident satisfaction surveys, it really is the foundation of everything […]
Free Webinar: Last Chance to Make Your Resident Satisfaction Surveys Count Free Webinar Tomorrow: Make the Most of Resident Satisfaction Surveys Sign Up Now: Make the Most of Resident Satisfaction Surveys How can resident satisfaction surveys be used to make better business decisions? Sign up to learn how. Brought to you by LCS and Senior […]
In an effort to help simplify the senior living search process and garner interest in Sunrise Senior Living communities, the company this week is rolling out an online Care Questionnaire that assists prospective residents in determining the type of care that will be the best fit. The questionnaire has been several months in the making, […]
The largest real estate investment trust (REIT) nationwide’s stock price is expected to surge 30% in the coming 12 months, analysts say, and has caught the eye of the Wall Street Journal in an article this week. The daily share price for Ventas, Inc. (NYSE: VTR) was $61.06 as of Friday afternoon. Michael Carroll, an […]
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