Greystone, a New York-based senior housing and multi-family real estate lender, will become a one-stop shop for its senior living providers seeking debt financing, brokerage and advisory services with its acquisition of ARA Seniors Housing Group. Though the acquisition price was not disclosed, the new entity, Greystone Real Estate Advisors, Inc., will provide a range […]
Category: Sales & Marketing
Legacy Healthcare Expands Team Legacy Healthcare, which owns and operates 17 skilled nursing centers in Illinois, has hired Kristin Scott as regional director of business development and Erik Iverson as director of business development for Warren Barr North Shore. Scott brings to the position experience in physician relations and business development, most recently working […]
Established senior living consulting company Bild & Co. is underway with plans to double its senior living marketing agency arm, based in Tampa, Florida. The company, which has long provided advisory services to senior living providers, including marketing strategy and implementation, is also undergoing a rebranding effort after its 15 years in operation. The rebranding will include […]
New competition is crowding into the senior living and care referral space, but whether they’ll be able to conquer the existing industry giants—or even get a corner of the market share—is in most cases to be determined. There’s no denying that A Place for Mom has a firm grasp on “lead generator giant” in the […]
Senior. Retirement. Assisted living. All are terms familiar to senior housing marketing. But a new wave of name changes is taking communities and companies away from their traditional branding. These name changes, some say, have both advantages and disadvantages. In some cases, providers may find a broader market reach and an overall better reflection of […]
A 5-star rated community is over 100% more likely to get a move than a community with no ratings or reviews, a recent study finds. SeniorAdvisor.com, a ratings and reviews site for the senior living industry, partnered with A Place for Mom (APFM), a senior living referral service, to conduct the ongoing study, and published to-date […]
Senior living providers have tended to discount online-sourced leads as less likely to be qualified, but marketers say a lead tracking strategy that includes building relationships with each and every inquiry can help boost conversion rates for tours and, eventually, move-ins. Many providers tend to view online leads as inferior quality, says Todd Walrath, president […]
In efforts to better assist senior living providers in managing and evaluating relationships with prospective residents, lead giant A Place for Mom, Inc. has introduced new enhancements to its proprietary lead management software. New updates to the company’s You’ve Got Leads system include changes in functionality, which aim to drive user productivity and lead conversion […]
A St. Louis-based senior housing consulting company has debuted a new proprietary interactive lead tracking and sales tool for the senior living industry, which it believes will revolutionize current prospect-centered technologies. Developed by One on One LLC, Sherpa is the company’s new customer relationship management technology designed to enable any organization implement a prospect-centered approach […]
Assisted living providers looking for ways to grab a piece of the post-acute care pie and simultaneously improve occupancy are exploring short-term care models that function as a private-pay bridge from hospital to home. In the skilled nursing industry, the split between the short-term, Medicare-reimbursed and long-term, Medicaid-reimbursed models is growing. As healthcare reform puts […]
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