Rigid Managers, ‘Pathetically Poor’ Storytelling Harm Senior Living Staffing Efforts

Senior living providers need to reject top-down management approaches and be bolder in how they appeal to prospective workers to overcome increasingly steep recruitment and retention challenges. This was a key message shared by industry executives Thursday at the 2018 Senior Housing News Summit in Los Angeles. The panelists described a worsening staffing crunch, due […]

After Slashing Turnover, HumanGood Anticipates More Firepower From Employee Engagement Partner

Nonprofit senior living provider HumanGood credits better employee engagement with driving down nursing turnover 36% and dining staff turnover by 48% between 2014 and 2016. The Pleasanton, California-based provider worked with employee engagement firm Brand Integrity to achieve these results. Now, Brand Integrity—which has a stable of other health care and senior living clients—has been […]

Transactions & Financings: Blue Moon’s JV, PMRG to Merge with Madison Marquette

PMRG in Talks to Merge with Madison Marquette Texas-based PMRG, a privately held commercial real estate firm specializing in property management, project leasing investment management and development services, and Washington, D.C.-based Madison Marquette, a privately held commercial real estate investment and operating company, are in talks to merge. Closing is expected in the next 30 […]

HumanGood CEO Envisions Innovation at Every Price Point

HumanGood has gained industry attention for its plans to reinvent the continuing care retirement community (CCRC), but the large nonprofit provider has even grander ambitions when it comes to senior living innovation. This year, it plans to hire an executive to focus on its wide-ranging innovation efforts, which include creating a prototype offering for the […]

Senior Living Tries to Capture Magic of Brands Like Virgin

In rebranding, a number of senior living organizations are beginning to employ a strategy used by iconic brands like Virgin. Specifically, it’s very on-trend for companies, no matter their industry, to choose a new name that’s aspirational as opposed to descriptive, Geoff Cook, partner at international strategy, design and branding firm Base Design, told Senior Housing News. […]

Movers & Shakers: Lancaster Pollard, Lifespace Communities

SHN’s Movers & Shakers Column is sponsored by the SHN Job Board. To look for assisted living jobs for yourself or a friend, visit https://jobs.seniorhousingnews.com. If you’re an employer, post your senior living jobs with us and attract the industry’s best-read professionals today. Have hiring/staffing announcements? Send them to [email protected] Lancaster Pollard Hires Managing Director […]

Senior Housing Penetration Predicted to Rise to 12.5% in 2025

Senior housing penetration rates are bound to increase over the next dozen years and there are ways providers can help speed up the process, according to experts. The current senior housing penetration rate stands at 11.7%, according to a newly released report from Newport Beach, California-based real estate research firm Green Street Advisors. In this case, […]

Out-of-the-Box Ways Senior Housing Can Compete With Aging at Home

The strong desire of many older adults to age in their own homes continues to threaten the senior housing industry. To begin to attract more of these seniors, the industry will have to become more innovative, according to Dan Hutson, chief strategy officer at HumanGood, a Pleasanton, California-based operator of affordable housing and senior living communities. “Technology is […]