Senior Housing Penetration Rates Show Puzzling Variation Across Different Metro Areas

The U.S. senior housing penetration rate has hovered around 10% over the last decade, but there’s been wide variability across different metropolitan areas. It’s difficult to pinpoint why the rate varies so much from city to city, and gaining a greater understanding of what drives penetration has big implications for the industry. Increasing market penetration […]

Movers & Shakers: Integral Senior Living, HumanGood, Erickson Living

Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one year. […]

Rigid Managers, ‘Pathetically Poor’ Storytelling Harm Senior Living Staffing Efforts

Senior living providers need to reject top-down management approaches and be bolder in how they appeal to prospective workers to overcome increasingly steep recruitment and retention challenges. This was a key message shared by industry executives Thursday at the 2018 Senior Housing News Summit in Los Angeles. The panelists described a worsening staffing crunch, due […]

After Slashing Turnover, HumanGood Anticipates More Firepower From Employee Engagement Partner

Nonprofit senior living provider HumanGood credits better employee engagement with driving down nursing turnover 36% and dining staff turnover by 48% between 2014 and 2016. The Pleasanton, California-based provider worked with employee engagement firm Brand Integrity to achieve these results. Now, Brand Integrity—which has a stable of other health care and senior living clients—has been […]

Transactions & Financings: Blue Moon’s JV, PMRG to Merge with Madison Marquette

PMRG in Talks to Merge with Madison Marquette Texas-based PMRG, a privately held commercial real estate firm specializing in property management, project leasing investment management and development services, and Washington, D.C.-based Madison Marquette, a privately held commercial real estate investment and operating company, are in talks to merge. Closing is expected in the next 30 […]

HumanGood CEO Envisions Innovation at Every Price Point

HumanGood has gained industry attention for its plans to reinvent the continuing care retirement community (CCRC), but the large nonprofit provider has even grander ambitions when it comes to senior living innovation. This year, it plans to hire an executive to focus on its wide-ranging innovation efforts, which include creating a prototype offering for the […]

Senior Living Tries to Capture Magic of Brands Like Virgin

In rebranding, a number of senior living organizations are beginning to employ a strategy used by iconic brands like Virgin. Specifically, it’s very on-trend for companies, no matter their industry, to choose a new name that’s aspirational as opposed to descriptive, Geoff Cook, partner at international strategy, design and branding firm Base Design, told Senior Housing News. […]