EverTrue Names COO to Lead Next Growth Chapter

Nonprofit senior living provider EverTrue has named Russ Mast as chief operating officer to help lead the organization’s growth efforts.  Mast will start effective on Dec. 17th and he brings more than two decades of leadership experience in senior living, health care and affordable housing. He comes to the Brentwood, Missouri-based organization from HumanGood, where […]

Brightview, Palace Group Lead 2025 List of Best Workplaces in Aging Services

Brightview Senior Living and The Palace Group have swapped spots as the first- and second-place “Best Workplaces for Aging Services” in 2025. Brightview Senior Living President and CEO Doug Dollenberg called the company’s reclaiming of the top spot an “incredible honor.” “Every day, our team of over 6,000 associates brings dedication, compassion, and commitment to […]

Nonprofit Senior Living Operator Cassia Names New CEO

Cassia Senior Community Services has promoted Matthew Kern to CEO, effective October 1. Kern, who joined Cassia in 2017 and is currently the organization’s COO, has helped guide the company’s communities through the Covid-19 pandemic and changes in the senior living workforce, according to a news release. “It’s a great honor to be selected as […]

Senior Living Operators Report Rising Staffing Costs, Recruiting Concerns

Almost all of the senior living operators that responded to a recent survey said they have dealt with higher staffing costs over the last 12 months. According to a new survey by Chicago-based investment bank Ziegler,part of the organization’s CFO Hotline series, 36% of operators said staffing costs have “increased significantly” while 60% reported a […]

Senior Living Operators Take Aim at Resident Loneliness With New Tech, Tools

Senior living providers are taking aim at resident loneliness in their quest to evolve lifestyle and engagement efforts. Operators in 2025 now rely on care and lifestyle staff while also increasing engagement with residents through interactive technology. Providers are also tailoring programming to fit residents’ specific interests, shared hobbies and passions. Technology is at the […]

Senior Living Industry Faces ‘Long-Term Realignment’ of Staffing Conditions as Demand Surges

Senior living operators are not facing a short-term labor shortage, they are facing a “long-term realignment” as rising demand puts pressure on their ability to staff communities. That’s according to National Investment Center for Seniors Housing and Care (NIC) Senior Principal Omar Zahraoui, who said Tuesday during a webinar on workforce trends that senior housing […]