How Technology, New Staffing Models Can Trim Senior Living Labor Costs

From changing labor practices and how operators staff communities, senior living providers are finding new ways to optimize profitability and reduce costs around staffing. It’s no secret that operators have had persistent staffing issues since the pandemic struck three years ago, including rising wage expenses helping to compress margins, a competitive labor market for new […]

Former Claiborne Exec Joins Jaybird Senior Living as COO

Justin Wray has joined Jaybird Senior Living as the Cedar Rapids, Iowa-based senior living provider’s operations executive. Wray brings nearly two decades of senior living experience with him to Jaybird Senior Living, having worked with various senior living providers including Brookdale Senior Living (NYSE: BKD), Frontier Management, Pegasus Senior Living, Mather and Pacifica Senior Living, […]

Mission Not Impossible: How Sunrise Senior Living, Other Companies Balance Mission and Margins

Mission and margin are not incompatible, and operators that can find harmony between the two stand to attract new residents and capital opportunities. From connecting staff to an organization’s mission that boosts retention and recruitment, to partnering with capital on new business opportunities, there’s a true return on investment within the senior housing industry by […]

Ventas Names Exec Hutchens as CIO, Expanding Senior Living Leader’s Role

Ventas (NYSE: VTR) has named senior living industry veteran Justin Hutchens to the role of chief investment officer (CIO), expanding his role with the real estate investment trust. The Chicago-based REIT on Monday announced it had combined Hutchens’ executive vice president role with the CIO position, a move that tasks the leader with overseeing the […]

Senior Living Operators See Staffing Improving in 2023 Despite Widespread Shortages

Senior living’s staffing challenges will improve in the second half of 2023 — but for now, the industry is still mired in widespread shortages. That’s according to a new National Investment Center for Seniors Housing & Care (NIC) survey tracking senior living executive sentiment. More than 48 owners and executives of senior housing and skilled […]

Welltower Bolsters Executive Leadership, Seeking ‘Outsider Mentality’

Welltower (NYSE: WELL) made several appointments and promotions of senior positions to bring an “outsider mentality” to the company’s future plans. The Toledo, Ohio-based real estate investment trust (REIT) on Tuesday appointed Nikhil Chaudhri to the role of chief investment officer and executive vice president.  Welltower also appointed Ayesha Menon to the role of executive vice […]

Staffing-Focused Senior Care Tech Platform ShiftKey Raises $300M With Eye on Growth

ShiftKey, a tech platform that connects senior care professionals looking for work with employers, has a new $300 million cash infusion that will move the firm forward towards its next phase of growth. Dallas, Texas-based ShiftKey offers a platform where licensed health care staff including registered nurses, certified medical assistants and clinicians can search for […]

‘Every Customer Was White’: Senior Living’s Diversity Problems Demand Uncomfortable Conversations, Bigger Investments

The senior living industry has a diversity problem. A recently released report from a coalition made up of Argentum, ASHA and NIC helps quantify where the industry stands on diversity, equity, inclusion and belonging (DEIB). The report shows how much work is left to be done but also says the industry is “starting from a […]

What to Expect in Senior Living Rate Increases for 2023 — and How Consumers Might React

Senior living operators across the country are preparing residents for some of the most aggressive rate increases in industry history, as providers stare down another year beset with higher costs and labor pressures. In the current environment, increasing resident rates often has little to no impact on recovering margin lost during the Covid-19 pandemic. Instead, […]