Small-Home Senior Living by the Numbers: Inside Look at 3 Rising Models

The small-home senior living movement is in full swing, with the Covid-19 pandemic leading to a surge of interest. But, there is no single version of small-home senior living. And, although the pandemic appears to have shown how small homes can shine, there are questions about associated costs and margins with different approaches.   With regard […]

Low Occupancy Prompts Price Discounts in Senior Living — But Providers Wary of Risks

Senior living providers recovering from the pandemic are using discounts and concessions to regain occupancy, raising concerns about price wars as companies across the industry strive to rebuild occupancy. In November 2020, providers such as Five Star Senior Living (NYSE: FVE) were already observing deep discounts and concessions in the market. Other data, including mystery […]

3 Takeaways from Healthpeak’s Exit For The Future Of Senior Housing

Last week, Discovery Senior Living announced that Hilary Bullard — formerly VP of senior housing asset management with Healthpeak (NYSE: PEAK) — will lead the new Morada brand. Discovery is launching Morada with 16 communities recently acquired from Healthpeak. The Bullard hire and Morada’s launch are among many news items that have been generated from […]

In the Pipeline: Phoenix Breaks Ground in Georgia; Capitol Seniors Housing Opens New York Community

In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. View this year’s winning entries here. And if you’d like to submit a project to In the Pipeline, email us. Construction: In progress Phoenix Senior Living […]

Amazon’s Latest Moves Toward Senior Care Disruption

Three news items recently focused my attention on perhaps the biggest potential disruptor of senior living in the coming years: Amazon (Nasdaq: AMZN).  Here’s what the Seattle-based company has been up to lately: With regard to occupancy, top operational executives see two emerging trends that give them hope for the future: the growing rate of […]

Rise of Regionals: Mid-Sized Senior Living Providers Gain Scale Amid Pandemic

As Covid-related distress has hit senior living, particularly for mom-and-pop operators, some providers with regional portfolios are seizing the opportunity to expand in 2021 and beyond. While regional operators weren’t seen as a big driver of consolidation in previous years, some brokers now expect them to be a driving force in acquisitions this year. In […]

SHN+ TALKS — The Future of MorningStar Senior Living

We are excited to announce the next SHN+ TALK, with Mark Andrzejewski, President of MorningStar Senior Living, on March 18, 2021 at 11am CST. Learn more about the future of MorningStar and how it’s managing through the pandemic, including: With regard to occupancy, top operational executives see two emerging trends that give them hope for […]

Inside Benchmark’s Branches Middle Market Strategy

Four years ago, Waltham, Massachusetts-based senior living provider Benchmark launched The Branches. The assisted living and memory care-focused brand targets the middle market, promising communities that offer a more affordable price point without sacrificing their attractiveness or approach to activities and socialization. Founded in 1997, Benchmark brings in about $500 million in annual revenue and […]