Why Senior Living Operators Must Embrace Failure to Innovate

This story is part of your SHN+ subscription Failure is not something most senior living operators want to experience, but they should embrace it when it happens. Senior living operators should be willing to green-light investments in tandem with seeking new partnerships in the name of improving operations. Innovation is a nebulous word that can […]

Brookdale, Atria, Sonida, Other Senior Living Operators Adapt to Industry’s Supply-Demand Imbalance

This story is part of your SHN+ subscription Senior living operators have entered a new era of little growth and narrowing capacity. Some companies are rethinking their operational strategies as a result. High demand for senior living but difficulties getting new development projects in the ground has led to tighter conditions in certain markets. Where […]

In the Pipeline: Minto Communities USA, Margaritaville Expanding To Texas; MorningStar Starts Construction in Arizona

In the Pipeline is part of your SHN+ subscription In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: Planned Latitude Margaritaville, Minto Communities plan Texas development Margaritaville Holdings and Minto Communities USA recently announced […]

Despite Long Development Cycles, Universities Offer Opportunities for Senior Living  

This story is part of your SHN+ subscription As the senior living industry continues to bridge the intergenerational divide, one setting is beginning to become more popular, presenting an opportunity for operators and developers: the college campus. Having senior living communities on or very near university campuses isn’t a new concept by any means, with […]

In the Pipeline: Willow Valley Communities Plans Construction Timeline; Forefront Living Progresses on Luxury Expansion

In the Pipeline is part of your SHN+ subscription In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: Planned Willow Valley Communities sets construction start date Willow Valley Communities recently announced plans for construction […]

Senior Living Websites Are Still Too Static. Here’s How Operators Can Evolve

This story is part of your SHN+ subscription. Senior living operators have upgraded their web presences in recent years to attract a more web-savvy consumer. Some sales and marketing leaders say the industry must go even further in that direction. To Heritage Communities Chief Marketing Officer Lacy Jungman, the experience offered on hospitality and travel […]

In the Pipeline: Distinctive Living Plans Next Development in New Jersey; Cedarhurst Opens Nebraska Community 

In the Pipeline is part of your SHN+ subscription In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: Planned Distinctive Living plans New Jersey’s ‘most ambitious’ new development Distinctive Living, along with Melillo Equities […]

Operators Experiment, Expand as Active Adult’s Big Moment Arrives 

This story is part of your SHN+ subscription The active adult sector is immersed in an age wave in 2026 as operators experiment with new models and services. Multiple companies are vying for a chance to leave their mark on the sector with different approaches. As the sector grows, I believe it’s stratifying into two […]