Older Americans considering the move into senior living are often faced with both emotional and perceived financial hurdles, which can delay a move or cancel it all together. As providers try new ways to optimize lead generation opportunities, some providers are addressing prospects’ need for supports that go beyond initial outreach and engagement through partnerships […]
Senior living communities today have an unprecedented array of options for reaching consumers, including websites, social media, television, print media and direct mail. But to engage potential customers effectively, operators need to determine what content to distribute and what channels to use, experts advised Wednesday during Senior Housing News’ webinar “Content Marketing: Driving Profitable Consumer […]
It’s no secret that senior living has historically been behind the curve when it comes to building an online presence. But in recent years, providers have made strides in meeting today’s and tomorrow’s consumers where they are: on social media. Of American Seniors Housing Association’s (ASHA) top 25 providers, 96% are on Facebook and 72% are […]
Marketing Matters is brought to you by Solutions Advisors and Retiring by Design. Working together, Solutions Advisors and Retiring by Design give you the analytic and creative synergy to develop unique solutions and achieve optimum results for your senior living community, providing management, operations, marketing, and sales consulting services. Both positive and negative online reviews […]
There’s no denying that consumer expectations have evolved. And in today’s world, where consumers are accessing information in a number of ways, marketing relevant and genuine content to communicate your brand’s message across a variety of mediums is crucial to driving the bottom line. Join Senior Housing News Wednesday, February 25, 2015 for a free webinar on Content […]
Marketing Matters is brought to you by Solutions Advisors and Retiring by Design. Working together, Solutions Advisors and Retiring by Design give you the analytic and creative synergy to develop unique solutions and achieve optimum results for your senior living community, providing management, operations, marketing, and sales consulting services. By offering a chat service to […]
There’s no denying that consumer expectations have evolved. And in today’s world, where consumers are accessing information in a number of ways, marketing relevant and genuine content to communicate your brand’s message across a variety of mediums is crucial to driving the bottom line. Join Senior Housing News Wednesday, February 25, 2015 for a free webinar on Content […]
There’s no denying that consumer expectations have evolved. And in today’s world, where consumers are accessing information in a number of ways, marketing relevant and genuine content to communicate your brand’s message across a variety of mediums is crucial to driving the bottom line. Join Senior Housing News Wednesday, February 25, 2015 for a free webinar on Content […]
The majority of senior living providers pay commissions to their sales and marketing staff, suggesting that a robust incentive structure is crucial for attracting top talent, according to a recent CFO Hotline poll conducted by investment bank Ziegler. Overall, about 70% of respondents said they pay commissions. A total of 182 organizations participated in the […]
Senior Housing News is proud to announce that we’re taking our annual Summit on the road this year with our first-ever Dallas-based event focused exclusively on senior living operators. Get Your Ticket Now — Space is Limited Please join us March 12 at the Tower Club in Dallas, Texas for a morning of networking and […]
