Seniors are becoming more tech-savvy, and adult children play an increasingly important role in the sales process. Expectations are for timely response to inquiries and digitally delivered content. Marketing automation enables senior living organizations to meet these expectations, engage leads with relevant content, track and score each lead’s digital behavior, and deliver better leads to […]
Category: Sales & Marketing
With the cost of assisted living care increasing dramatically on a national basis, this senior living option remains most expensive in Washington, D.C., according to the 12th annual Cost of Care Survey from Genworth. “The survey shows a dramatic increase in facility based care, including assisted living and nursing home facilities, while the cost to […]
Seniors are becoming more tech-savvy, and adult children play an increasingly important role in the sales process. Expectations are for timely response to inquiries and digitally delivered content. Marketing automation enables senior living organizations to meet these expectations, engage leads with relevant content, track and score each lead’s digital behavior, and deliver better leads to […]
In the sales world, it’s called a “micro-yes.” In the senior living world, it’s called guiding a lead. But the idea is the same: Marketers and senior living providers, alike, must guide customers and prospects along through a series of smaller decision points, or micro-yeses, to get to the ultimate yes, which is the purchase […]
Prospective residents and their families can now get a better idea of how much senior living costs in their region via a new national price index from A Place for Mom (APFM). The nation’s largest senior living referral service on Wednesday released its first National Senior Living Price Index, a new resource that reveals cost […]
Marketing Matters is brought to you by Solutions Advisors and Retiring by Design. Working together, Solutions Advisors and Retiring by Design give you the analytic and creative synergy to develop unique solutions and achieve optimum results for your senior living community, providing management, operations, marketing, and sales consulting services. With the number of older adults […]
Marketing Matters is brought to you by Solutions Advisors and Retiring by Design. Working together, Solutions Advisors and Retiring by Design give you the analytic and creative synergy to develop unique solutions and achieve optimum results for your senior living community, providing management, operations, marketing, and sales consulting services. Senior living marketing executives might say […]
A constantly evolving senior housing market presents a wealth of opportunity for operators to drive revenue growth and move the needle when it comes to occupancy. But it all has to start with a finely tuned sales and marketing strategy, according to a panel of industry experts during the Senior Housing News Summit in Dallas […]
Marketing Matters is brought to you by Solutions Advisors and Retiring by Design. Working together, Solutions Advisors and Retiring by Design give you the analytic and creative synergy to develop unique solutions and achieve optimum results for your senior living community, providing management, operations, marketing, and sales consulting services. Baby boomers may be the new […]
A pop song that reached the top of the U.S. Billboard Hot 100 in March 2014 and received international acclaim inspired people from cities around the world to create tribute videos and share them on video-sharing website YouTube — including a Wichita, Kansas-based senior living provider. Oxford Senior Living created a tribute video featuring staff […]
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