Private Equity Bets on Senior Living Marketing’s Growing Power

The senior living sector has seen an influx of outside investment dollars as the industry anticipates growth in the coming years and decades. Equity investments have targeted development projects and operations, and now they’re honing in on another area: marketing. Private equity firm Falfurrias Capital Partners, based in Charlotte, North Carolina, recently made an investment […]

4 Ways Your Senior Living Tour Needs to Change

Eighty-three percent of prospective residents and their family members will visit more than one community during their search for senior living. At a time when competitors are popping up left and right, this puts even more pressure on the senior living sales team to conduct a stand-out tour. A recent survey of 1,181 women baby boomers […]

Why Call Centers Still Net Most Move-Ins To Senior Living

Navigating the sea of lead generation strategies is an ongoing challenge for many senior living operators, especially as the Internet produces new ways of reaching prospective residents. Internet leads represent 50% of all new lead generation in the senior living industry, according to new data released by Senior Living SMART, a Web-based marketing resource focused […]

Senior Living Execs Slam Referral Companies

Third-party senior living referral services, which send residents in the direction of operators that pay their fees, are not good for the sector and should be spurned by large operators, according to several prominent CEOs in the senior housing industry. These third-party brokers are “popping up like mushrooms,” Chartwell Retirement Residences President and CEO Brent […]

Behind the Biggest Mistakes in Senior Living Tours

The importance of a senior living tour is undeniable. For many prospects, it seals the deal to move into a community; but if the tour isn’t done right,  it can lead potential residents straight to a competitor’s doorstep. While perfecting the ultimate sales pitch takes practice, insight from tour-takers and tips from one expert reveal […]

Providers Shorten Sales Cycle With New Approach to Online Leads

The decision to move into senior living is one that takes time — time that senior living providers are often looking to shorten, especially as seasonal occupancy declines drag down operational efficiencies. But with the help of new technology, operators are hoping to significantly cut back on the time it takes for a prospect to […]

Inside the Senior Living Search Misnomer

Only 12% of baby boomers are actively searching for senior living options online — either for themselves or for aging parents or loved ones. But for those who are seeking information, they may not be looking in the right places, according to Google data and survey responses. “When it comes to actually beginning the search […]

The Next Generation of Senior Living Marketing: Automation

With more tech-savvy seniors online today than ever before, developing automated marketing campaigns is becoming the next generation of the senior living sales strategy, according to a panel of industry marketers. Senior living sales teams may be missing valuable opportunities to not only reach more prospective residents and their adult children, but also engage and […]

Where Senior Living Needs Improvement: Community Sales Tours

Senior living providers are making crucial missteps that are preventing them from maximizing the value of prospective resident tours, new research reveals. In a Caring.com survey on senior living community tours, a notable minority of respondents said they had not been contacted prior to a scheduled tour to confirm it (12%). However, 18% reported no […]

What’s in a Name? Here Are The Most Popular In Senior Living

The most popular names of residents in senior living provide a glimpse into the history of trending baby names throughout the decades, according to a new analysis of popular names over time by the nation’s largest senior living referral source, A Place for Mom (APFM). APFM, which works with more than 100,000 new families each month, reviewed their move-in data […]