Mystery Shopping Reveals Failing Marks for Senior Living Sellers

Despite senior living communities’ ongoing efforts to improve their outreach and marketing campaigns, the fundamental basics of their marketing strategies are still seen largely as flawed. Mystery shops completed by students in senior housing administration at George Mason University show that assisted living communities’ sales staff overwhelmingly fail to ask the right questions and provide the necessary […]

3 Ways To Avoid Stereotypes in Senior Living Advertising

Marketing Matters is brought to you by Solutions Advisors and Retiring by Design. Working together, Solutions Advisors and Retiring by Design give you the analytic and creative synergy to develop unique solutions and achieve optimum results for your senior living community, providing management, operations, marketing, and sales consulting services. As marketers compete to attract consumers, those […]

Movers & Shakers — People and Positions for August, Part II

Ohio-Based Otterbein Names New Executive Director at Cincinnati Area CCRC Otterbein Senior Lifestyle Choices has named Bill Wexler as the new executive director at its continuing care retirement community (CCRC) in Lebanon, Ohio, part of the Cincinnati metro area.  Wexler had been chief operating officer since last year at Ohio-based Deaconess Long Term Care, which owns […]

Greystone Acquires ARA Seniors Housing Group to Become One-Stop Shop

Greystone, a New York-based senior housing and multi-family real estate lender, will become a one-stop shop for its senior living providers seeking debt financing, brokerage and advisory services with its acquisition of ARA Seniors Housing Group. Though the acquisition price was not disclosed, the new entity, Greystone Real Estate Advisors, Inc., will provide a range […]

Movers & Shakers — People and Positions for July, Part II

Legacy Healthcare Expands Team Legacy Healthcare, which owns and operates 17 skilled nursing centers in Illinois, has hired Kristin Scott as regional director of business development and Erik Iverson as director of business development for Warren Barr North Shore.   Scott brings to the position experience in physician relations and business development, most recently working […]

Bild and Co. Rebrands, Builds Senior Living Marketing Agency

Established senior living consulting company Bild & Co. is underway with plans to double its senior living marketing agency arm, based in Tampa, Florida.  The company, which has long provided advisory services to senior living providers, including marketing strategy and implementation, is also undergoing a rebranding effort after its 15 years in operation. The rebranding will include […]

Newcomers Fight to Disrupt Senior Living Leads Landscape

New competition is crowding into the senior living and care referral space, but whether they’ll be able to conquer the existing industry giants—or even get a corner of the market share—is in most cases to be determined. There’s no denying that A Place for Mom has a firm grasp on “lead generator giant” in the […]

Positive Reviews Double Senior Living Lead Potential

A 5-star rated community is over 100% more likely to get a move than a community with no ratings or reviews, a recent study finds. SeniorAdvisor.com, a ratings and reviews site for the senior living industry, partnered with A Place for Mom (APFM), a senior living referral service, to conduct the ongoing study, and published to-date […]