Senior Living Operators Ready for Post-Holiday Sales Rush

The weeks leading up to Christmas can be the busiest time of year for many, but for senior living sales teams, it’s the post-holiday rush that puts providers to the test. For families, the holiday season is often a time for gathering. But for senior living sales personnel, it’s a time for planning, training and […]

A Place for Mom Helps Families Think Senior Living During the Holidays

Strategically timed in the midst with the holiday season, A Place for Mom (APFM) has launched a new educational resource to help families initiate the senior living conversation. The nation’s largest senior living referral source announced this week the availability of its Caregiver Toolkit, a 75-page resource that includes guides, checklists, tools and worksheets to help […]

Senior Housing News Recap: Top Stories of 2014

Senior Housing News kept readers in the front lines of pivotal and breaking senior living industry happenings in 2014 — from billion dollar mergers and acquisitions, to new and innovative practices among providers, to advancements in memory care dining and cutting edge senior housing designs.  Here’s a list of Senior Housing News‘s most popular posts […]

Dual Approach Is Key to Attracting Senior Living ‘Decider in Chief’

Marketing Matters is brought to you by Solutions Advisors and Retiring by Design. Working together, Solutions Advisors and Retiring by Design give you the analytic and creative synergy to develop unique solutions and achieve optimum results for your senior living community, providing management, operations, marketing, and sales consulting services.  Baby boomers play a key role in […]

Why ‘Social Marketing’ Doesn’t Just Mean ‘Social Media’

Marketing Matters is brought to you by Solutions Advisors and Retiring by Design. Working together, Solutions Advisors and Retiring by Design give you the analytic and creative synergy to develop unique solutions and achieve optimum results for your senior living community, providing management, operations, marketing, and sales consulting services.  Facebook, Pinterest, Twitter, Instagram — the […]

How Americans Living Longer Will Shape the Future of CCRCs

Americans are living longer than ever, and that trend just might be the tipping point continuing care retirement communities (CCRCs) need to be Baby Boomers’ No. 1 senior housing choice in the years to come. But first, Baby Boomers and those who assist them with retirement planning need to know what a CCRC is, which […]

Dished: Why Celebrity Chefs Are Here to Stay in Senior Living

Though they long ago laid their roots in the mainstream through the rise of Rachael Ray and Anthony Bourdain, celebrity chefs are still a relatively new phenomenon in senior living. But their presence begs the question as to whether the senior living population has subscribed to “foodie culture” to the extent that younger generations have, […]

Senior Housing Now Hiring Marketers, Executive Directors and More—Apply Today

As the final quarter of the year gets underway, senior housing operators, developers, financiers and many more are looking for new talents to help grow their operations, and they’re searching across a variety of expertise. Positions for marketers, asset managers, nursing and business development directors are just a few jobs currently offered by companies like […]

Bild & Co. Acquisition Ups Mystery Shopping Services

Senior living speciality marketing company Bild & Co. is making a major foray into mystery shopping through the acquisition of existing provider Primo Solutions. Phoenix, Ariz.-based Primo Solutions and Bild & Co. are both longtime providers of mystery shopping services to senior living and healthcare organization, but the acquisition will further position Bild & Co. […]

Study Shows Senior Stereotypes Improve Health — If Done Right

Senior living has been grappling with using the right marketing terms and advertisements of late, ditching words and campaigns that peg seniors as just that — seniors.  But new research shows there’s more incentive for providers to focus on the uplifting aspects of the aging population in their outreach initiatives, even those that are stereotypical. […]