Caring.com is recognizing more than 800 assisted living and memory care communities as part of the online senior care resource and review site’s fourth annual “Caring Stars” award program. “We were surprised by the number of winners this year,” Andy Cohen, cofounder and CEO of Caring.com, tells SHN, noting the number of winners doubled from last year’s […]
Category: Sales & Marketing
Every sale has a hook, line and sinker — even in senior living. And behind every sale is a marketing campaign that works in the same way. But senior living providers have long struggled to bridge the gap between marketing and sales, facing a population that doesn’t necessarily want the product they’re selling. And with […]
Dear Senior Housing News subscribers, Here at SHN, we would like to thank you for your support during the past year and wish you, your families and businesses a happy holiday season and new year. The entire team at Senior Housing News is proud to announce a redesigned website and email, launching Wednesday, December 31. […]
The weeks leading up to Christmas can be the busiest time of year for many, but for senior living sales teams, it’s the post-holiday rush that puts providers to the test. For families, the holiday season is often a time for gathering. But for senior living sales personnel, it’s a time for planning, training and […]
Strategically timed in the midst with the holiday season, A Place for Mom (APFM) has launched a new educational resource to help families initiate the senior living conversation. The nation’s largest senior living referral source announced this week the availability of its Caregiver Toolkit, a 75-page resource that includes guides, checklists, tools and worksheets to help […]
Senior Housing News kept readers in the front lines of pivotal and breaking senior living industry happenings in 2014 — from billion dollar mergers and acquisitions, to new and innovative practices among providers, to advancements in memory care dining and cutting edge senior housing designs. Here’s a list of Senior Housing News‘s most popular posts […]
Marketing Matters is brought to you by Solutions Advisors and Retiring by Design. Working together, Solutions Advisors and Retiring by Design give you the analytic and creative synergy to develop unique solutions and achieve optimum results for your senior living community, providing management, operations, marketing, and sales consulting services. Baby boomers play a key role in […]
Marketing Matters is brought to you by Solutions Advisors and Retiring by Design. Working together, Solutions Advisors and Retiring by Design give you the analytic and creative synergy to develop unique solutions and achieve optimum results for your senior living community, providing management, operations, marketing, and sales consulting services. Facebook, Pinterest, Twitter, Instagram — the […]
Americans are living longer than ever, and that trend just might be the tipping point continuing care retirement communities (CCRCs) need to be Baby Boomers’ No. 1 senior housing choice in the years to come. But first, Baby Boomers and those who assist them with retirement planning need to know what a CCRC is, which […]
Though they long ago laid their roots in the mainstream through the rise of Rachael Ray and Anthony Bourdain, celebrity chefs are still a relatively new phenomenon in senior living. But their presence begs the question as to whether the senior living population has subscribed to “foodie culture” to the extent that younger generations have, […]
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