Inside Benchmark’s Branches Middle Market Strategy

Four years ago, Waltham, Massachusetts-based senior living provider Benchmark launched The Branches. The assisted living and memory care-focused brand targets the middle market, promising communities that offer a more affordable price point without sacrificing their attractiveness or approach to activities and socialization. Founded in 1997, Benchmark brings in about $500 million in annual revenue and […]

SHN+ Report: Strategies for Mixed-Use Development in Senior Living

Key Takeaways: The difference between vertical, horizontal, and master plan mixed-use, and how senior living providers can successfully execute each model The strategies senior living providers can use to take advantage of the growing opportunities in mixed-use development The risks and rewards of senior living providers taking on landlord responsibilities The most creative approaches providers […]

SHN+ Report: The Senior Living Smart Home Revolution

Key Takeaways: Smart home technology will eventually be the foundation of senior living’s offering Smart tech can enhance nearly every physical object in a senior living unit, including beds, lights, thermostat, stove, fridge, locks, doorbells Amazon, Best Buy, Google and other tech giants are going big on smart tech for seniors Senior living can use […]

SHN+ Report: The Medicare Advantage Opportunity for Senior Housing

Most senior living providers today have wholeheartedly adopted a private payment model that offers control and steady financial rewards based on service-enriched housing. Despite the success of this approach, it might be time to look at new options. Senior housing—namely independent living and assisted living—has intentionally elected this private-pay-only model, enjoying its benefits and mostly […]

SHN+ Report: The New Opportunity in Intergenerational Senior Living

The demand by seniors to not be called “seniors” is not one of vanity. It is one of realism. With life expectancy rising and health levels improving, the traditional notion of a “senior” is no longer relevant. Seniors know that, and their lifestyle demands reflect that understanding. What that looks like from a practical standpoint […]

SHN+ Report: WelltowerLIVING’s Active Adult and Middle Market Strategy

An Inside Look at How One of Senior Living’s Biggest Players is Making a Foray into the Active Adult Market With the always-expanding need for middle-market rental options, any new initiative is newsworthy. So in February 2020 when Welltower (NYSE: WELL) announced welltowerLIVING—a new brand providing affordable 55+ active adult rental apartments with rents starting […]

SPAC Disruption Coming to Senior Living in 2021

With the first vaccine clinics now occurring in senior living communities, the new year is starting on a hopeful note. But while the vaccine rollout promises to make 2021 a year of recovery for senior living, the news of another big SPAC deal foreshadows that the next 12 months could also bring significant disruption. Current […]

SHN+ Report: The Bull and Bear Cases for Rapid Senior Living Recovery

It’s with great pleasure that I’ll be sharing these exclusive messages as part of your SHN+ membership, as well as regularly offering observations, analysis and opinions based on our reporting and conversations with industry leaders. While senior living providers are again in the trenches as Covid-19 infection rates soar across the United States, industry leaders […]

SHN+ Report: Strategies from Providers Getting Middle Market Right

The senior living industry has historically provided two product types at opposite ends of the financial spectrum. At the top is a private-pay product that can command high monthly rates for rents and services. At the bottom, government subsidized housing is available for low-income seniors who qualify for housing waivers, Medicaid benefits and other programs. […]

SHN+ Report: The Changing Face of Active Adult Rental

“What do boomers want?” This is a question that senior housing operators face everyday, with one answer growing more rapidly than any other: active adult rental apartments. That’s because as senior housing operators study market trends and listen to their consumers, what they are finding is that a mix of lifestyle and economic factors are […]