Let’s talk about those nasty reviews on Facebook. At this point, senior housing marketers should know, by heart, these step-by-step instructions for interacting with disgruntled family members on the Internet. It’s the same basic, two-and-a-half-step process is hammered home during every marketing session at every senior housing conference—or at least it seems to have been […]
Category: Sales & Marketing
While real estate companies like Redfin and Zillow compile local real estate listings and prices for homebuyers, a similar search function is lacking for seniors and their families seeking assisted living options, creating a disparity—and sticker shock—between the price they expect to pay versus its actual cost, according to research conducted by A Place for […]
Attracting and retaining talented employees remains a top priority for senior housing operators, but the wide availability of job-search platforms online can tend to feel daunting. Instead of shouting into the void, some operators could find success attracting new employees by using the employees they already have, according to a panel of experts at the recent […]
It’s the end of an era for A Place for Mom (APFM). The company’s previous investor, Warburg Pincus, is selling the senior living referral service for an undisclosed price to global growth equity firm General Atlantic and technology investment firm Silver Lake, both of which will own equal stakes in the Seattle-based company once the […]
Senior living sales and marketing teams might find receptive prospects these days, given a new survey showing older adults are increasingly unsure about aging independently at home. Compared to how they felt a year ago, nearly three in 10 seniors feel less prepared today to live independently in their own homes as they age, according […]
The words “Symphony Post Acute Network” can send shivers down the spines of many not-for-profit post-acute providers, and for good reason. The Chicago-based, for-profit post-acute care operator poses fierce competition for several not-for-profits in the Chicagoland area, where it operates most of its 28 buildings—including some newer properties that are state-of-the art. Now, however, not-for-profit […]
Seniors looking to stay in tip-top shape might want to consider moving to communities in the Midwest, the Southwest, or on a tropical island. That’s because the healthiest three states in the union are Minnesota, Utah, and Hawaii, according to the 2017 America’s Health Rankings Senior Report from the United Health Foundation, a private nonprofit […]
It’s no secret that senior living communities are popping up across the U.S. at a challenging pace. Fresh operators are shaking up markets in cities where new senior housing construction is booming, such as Dallas, Minneapolis, and Atlanta. These days, many operators throughout the country are asking the same question: What should I do if a […]
If you’re a senior living provider who wants to get a leg up on your competitors, it might be wise to consult your residents first. That’s according to LCS Development Project Development Manager Ross Nichols and Kimberly Finch Dominy, executive director of Casa de las Campanas, a not-for-profit life plan community in a suburb of San Diego, […]
All the senior housing listings on referral website A Place for Mom (APFM) soon will also appear on SeniorHousingNet.com, under the terms of a new agreement. Seattle-based APFM has entered into a strategic relationship with Move, Inc., the parent company of SeniorHousingNet.com, the companies confirmed to Senior Housing News on Monday. The new content-sharing agreement will add […]
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