In the event that they’d move, America’s older renters are much more likely to rent again than to buy—which could bode well for the rent-heavy senior housing industry. Added to that, the proportion of renters who say they are likely to relocate to a retirement community is greater than the proportion who plan to move […]
Category: Sales & Marketing
Adults would rather talk to their kids about the birds and the bees than tell their aging parents they are no longer fit to drive. That’s according to Care.com, an online destination for finding and managing family care. The company surveyed 500 people online for their 2016 Senior Care Survey, about 79% of whom were between the […]
Converting leads to move-ins is a tough task to begin with in senior living, but when multiple generations are involved in the decision, it becomes even more of a challenge. Adult children participate in 73% of senior housing decisions, according to 2014 figures from the American Senior Housing Association (ASHA). When the inquirer is an […]
Thanks in part to assisted living costs that are well below the national average, Virginia has nabbed the title of most livable state in the country for seniors. Assisted living in the Old Dominion costs an average of $34,989 per year, which is well below the national average of $42,700, according to SeniorAdvice, an online […]
This week, Senior Housing News readers learned how the current population of people 40 and older feel about senior living, why a major senior living operator idolizes Southwest Airlines and how to use social media to advance as a senior living provider. Also, SHN will be observing Memorial Day on Monday, May 30. We’ll resume […]
Many seniors are drawn to warm weather states during their retirement years, but they may want to consider the Northeast as the best location for their health. Massachusetts has snagged honors as the healthiest state for older adults in the 2016 America’s Health Rankings Senior Report from the United Health Foundation, a not-for-profit, private foundation established […]
An experiment in intergenerational senior housing set out to explore the impact of a 20-something living among her 80-something peers. While the result was a great success, the partnership also had an unexpected outcome: driving interest in senior living as a career. After completing a semester while living at Deerfield Retirement Community in Urbandale, Iowa, Drake […]
As it turns out, spending more time on each senior living sales lead, as opposed to calling and giving tours to as many prospects as possible, could be the most successful way to convert leads into move-ins. That’s according to an analysis of data from Jan. 1, 2015 to Dec. 31, 2015 conducted by the ProMatura […]
Ultimately, senior living communities should feel, to their residents, like home. Achieving that level of comfort benefits current residents, and also—perhaps more importantly—makes the community more attractive to its target demographic of future residents. Luckily, senior living communities can achieve that home-like feel through quality, thoughtful design. That’s according to Jeanna Korbas, vice president of […]
Executives in the health care industry, including the skilled nursing sector, have good feelings about 2016. In fact, 71% of health care executives anticipate that their revenues will increase this year, and 55% are planning to seek financing in the next 12 months, according to the 2016 Middle Market Healthcare Outlook from CIT Group Inc. (NYSE:CIT), […]
Subscribe
Receive industry updates and breaking news from SHN