Solera Senior Living CEO: Pursuit of Scale Has Diluted Some Large Providers

Like any startup business, growth is a primary goal for Solera Senior Living — but so is clearly defining the company’s value proposition and sticking to it closely. “[Some large providers] are now in tertiary markets and secondary and primary, they’re doing affordable, they’re doing moderate [rate], they’re doing luxury, they’re doing ultra-luxury, they’re doing […]

New Transform Podcast – Multi-Brand Portfolios

Two new senior living operators are creating multi-brand portfolios — a common practice in the hotel industry that is gaining traction in senior living. To hear more about Phoenix Senior Living and Solera Senior Living, including how they are using multi-brand strategies as they expand, listen to the latest episode of Transform, a podcast about […]

How Pathway to Living and Solera Are Executing Multi-Brand Strategies

A growing number of senior living developers and operators are creating multiple brands. One significant upside of this strategy is the ability to gain greater share of a market, across different price points. Pathway to Living has found success venturing into high-end senior living with its Aspired Living brand, as well as the middle market […]

Health System Collaboration In the Works as Solera Senior Living Expands

Solera Senior Living is embarking on a growth pipeline that includes several new developments and a potential collaboration with a national health care system. Currently, the Denver-based senior living company has two properties open, in Florida and Arizona, with another slated to open in Denver in  January 2020. Solera also has five developments on the […]

Senior Living Companies Find Flexibility, Cost Benefits in Coworking Spaces

Coworking companies such as WeWork, Spaces by Regus and MakeOffices have redefined the office real estate landscape, and senior living companies of all sizes are benefiting from the disruption. Smaller scale or startup companies in senior living are using coworking offices to establish a professional office environment — complete with technical infrastructure and flexible lease […]

In the Pipeline: Solera Plans Maryland Community; Oakmont Growing in California

In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards. Sign up for the SHN Architecture & Design Newsletter from SHN for updates on architecture and design trends, the annual SHN Awards Competition. Construction: Planned Solera Senior Living, McCaffery Plan Maryland Community Solera Senior Living and McCaffery Interests are collaborating on […]

Rising Costs Make Pre-Construction Planning More Essential in Senior Housing

Value engineering is an accepted inevitability in construction, and it’s become increasingly important as construction costs have been on the rise in senior living. But while smart value engineering will identify the best ways to cut costs without sacrificing quality, too much value engineering can compromise the vision and integrity of a project, and cause […]

Top Senior Housing Trends in 2018

Senior living professionals have reasons to be excited as they turn the calendar to 2018, even in the midst of ongoing occupancy pressure and potential disruption from recent health care mega-deals. Perhaps most fundamentally, the passage of another year brings the long-anticipated baby boomer age wave that much closer. Yet, most boomers are still a […]

In the Pipeline: Senior Housing Construction Projects (10/5/17)

Construction: Planned Solera to Open Assisted Living and Memory Care Development in Denver Solera Senior Living plans to open a 95-apartment assisted living and memory care community in Denver. A joint venture between affiliates of Solera Senior Living and Banner Real Estate Group closed on the acquisition of a 2.3-acre parcel of land with plans to […]

Senior Living CEOs Describe Their Dream Communities

Ask any two people in the senior living industry where they’d like to grow old and you’re likely to hear two wildly different answers. After all, there’s a lot of interesting—and downright luxurious—choices available to seniors these days, from providers that offer dinner with wine pairings and state-of-the-art movie screening rooms to communities that have fully […]