Belmont Village, Sodalis, Trustwell Evolve Sales Tactics to Improve Lease-Up

In 2024, the senior living industry is on track to finally regain pre-pandemic occupancy levels after years of pandemic hardship. But getting there will require a year of focusing on lease-up for many operators.  Operators including Belmont Village, Sodalis Senior Living and Trustwell Living have overhauled sales and marketing to prioritize getting residents through the […]

Wave of Operator Switches Points to Evolving Playbook for Senior Living in Smaller Markets

This article available as part of your SHN+ membership Operator transitions have been making headlines over the last few weeks, with many of the handovers involving properties serving middle-market consumers in secondary markets. The recently announced transitions include: The backstories behind these transitions vary, but many of the communities involved are serving a similar consumer […]

Ventas Transitions Management of 26 Communities to Sodalis, Priority Life Care, Discovery Senior Living

Ventas (NYSE: VTR) is transitioning operations of 26 previously troubled communities in three states to three new operators, the company announced Tuesday. All three are existing operating partners for the Chicago-based real estate investment trust (REIT). Sodalis Senior Living is slated to operate 13 communities in Texas, while Priority Life Care is operating eight communities […]

Mid-Size Operators Scale Up by Striking New Balance of High-Tech, High-Touch

Earlier this year, the prospect of new senior living growth looked bleak, due to capital market turmoil and ongoing operational difficulties. Whereas scaling up had been the name of the game in previous years in anticipation of incoming demand, it seemed operators were focusing less on scaling fast and more on improving certain operational fundamentals […]

Despite Fears of ‘Death Spiral’ for Small Buildings, Seasoned Operators See Promise in Enlivant Portfolio

Earlier this spring, I received a LinkedIn message related to the future of the TPG/Sabra Healthcare REIT (Nasdaq: SBRA) joint venture senior living portfolio, operated by Enlivant. The message was from a relative of a resident, sharing a letter stating that a new operator would soon be taking over. I eventually learned the future operator […]

Moneyball Approach to Trading Senior Living Operators Starts to Take Hold

For more than three decades, Watermark Retirement had never been replaced by a different management company. But times have changed. “We were replaced by Welltower on a few of our communities; but on the other hand, we’re being the replacer, going into some communities,” Watermark Chairman David Freshwater told me recently. Swapping management companies is […]

Ventas Identifies Operators Taking On Eclipse Assets, Cafaro Sees Robust Recovery Underway

Ventas (NYSE:VTR) is making good headway on its plan to transition 90 communities formerly operated by Eclipse Senior Living to eight other operators, with 65 already having changed hands. Among the operators so far revealed to be taking on some former Eclipse properties is Discovery Senior Living, which is taking on 19 former Elmcroft communities. […]

In the Pipeline: MorningStar’s Next Projects; Thrive Opens Georgia Community

In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards. Sign up for the SHN Architecture & Design Newsletter from SHN for updates on architecture and design trends, the annual SHN Awards Competition. Construction: Planned MorningStar to Open Communities in Oregon, Colorado MorningStar Senior Living is opening its third […]

Movers & Shakers: Presbyterian’s Sales and Marketing VP; Benchmark Names Resident Care Director

Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one […]